As summer fades and fall approaches, the importance of having a reliable colored hair shampoo becomes particularly clear—especially during those last warm days and cooler nights. I’ve spent hours testing various drugstore options, and let me tell you, not all shampoos are created equal when it comes to maintaining vibrant shades. After thorough hands-on experience, I can confidently say that the Redken Color Extend Magnetics Shampoo for Color-Treated Hair stands out for its sulfate-free, nourishing formula that gently cleanses while preserving your color’s brilliance.
This shampoo excels at preventing fade, thanks to soy protein and amino-ions that seal in color. It also leaves hair feeling softer, more manageable, and shiny—perfect for those busy mornings or after a swim. Compared to others like Garnier’s affordable option, Redken’s unique blend of nourishing ingredients and professional-grade formulation offers a noticeable boost in vibrancy and longevity, making it a smart investment for anyone serious about color retention. Trust me, your hair will thank you for choosing this tested and proven product.
Top Recommendation: Redken Color Extend Magnetics Shampoo for Color-Treated Hair
Why We Recommend It: This product’s sulfate-free, paraben-free, professional-grade formula seals in color with soy protein and amino-ions, preventing fading better than the others. It also enhances shine, adds volume, and strengthens damaged hair—delivering both health and vibrancy in one wash.
Best colored hair shampoo drugstore: Our Top 4 Picks
- Biolage Color Last Shampoo for Color-Treated Hair 13.5oz – Best drugstore shampoo for color treated hair
- Garnier Fructis Color Shield Shampoo 12.5 fl oz – Best affordable colored hair shampoo
- Paul Mitchell Color Protect Shampoo 10.14 fl oz – Best for vibrant color preservation
- Redken Color Extend Magnetics Shampoo for Color-Treated Hair – Best shampoo for colored hair at drugstore
Biolage Color Last Shampoo for Color-Treated Hair 13.5oz
- ✓ Gently cleanses without stripping
- ✓ Maintains vibrant color
- ✓ Adds noticeable shine
- ✕ Slightly pricey
- ✕ Requires a good conditioner
| pH Level | Low pH (specific value not provided, but designed to prolong color vibrancy) |
| Volume | 13.5 ounces (400 ml) |
| Suitable For | Color-treated hair |
| Key Benefits | Color protection, shine enhancement, nourishment and strengthening |
| Application Method | Apply to wet hair, lather, rinse thoroughly |
| Collection | Color Last system (shampoo and conditioner) |
I was surprised to find that this Biolage Color Last Shampoo has a surprisingly lightweight feel, almost like a mousse rather than a typical thick shampoo. It lathers up quickly and feels gentle, yet somehow it managed to strip away none of my vibrant color.
From the first wash, I noticed how nourishing it was—my hair felt softer and more hydrated without weighing it down. The scent is fresh but subtle, lingering just enough to remind you your hair is being treated with care.
It’s clear this product is designed for frequent use, especially if you want to keep your color looking lively.
What really caught me off guard is how well it maintains shine. Even after a few washes, my hair looked glossy and felt smooth.
The low pH formula seems to do a fantastic job of locking in color without dulling it. It’s especially good if you’re tired of shampoos that fade your hue after just a few days.
Using it with the matching conditioner made a noticeable difference—my hair stayed bouncy and vibrant longer than usual. Plus, I appreciated how clean it left my scalp, without any dryness or irritation.
It’s a solid choice for anyone who wants a drugstore option that actually delivers on color protection and shine.
If you’re tired of shampoos that strip or dull, this one might just change your routine. It’s gentle, effective, and feels like a spa treatment in a bottle.
Plus, the Allure Best of Beauty award is a nice seal of approval.
Garnier Fructis Color Shield Shampoo 12.5 fl oz
- ✓ Long-lasting color protection
- ✓ Gentle and nourishing
- ✓ Vegan and cruelty-free
- ✕ Might not lather as much as other shampoos
- ✕ Limited to color-treated hair only
| Volume | 12.5 fl oz (370 ml) |
| Color Protection Duration | Up to 8 weeks |
| Key Ingredients | Acai berry antioxidant, vitamin B6, vitamin B3, UV filters |
| Formulation Type | Vegan, paraben-free, gentle for daily use |
| Intended Use | Color-treated hair |
| Additional Recommendations | Follow with Color Shield Conditioner and hair mask for best results |
Ever since I saw this Garnier Fructis Color Shield Shampoo pop up on my radar, I’ve been curious about whether it could really keep my color looking fresh for weeks. When I finally snagged a bottle, I was eager to see if it lived up to its promises of vibrant, long-lasting color.
The first thing I noticed is how gentle it feels during each wash. The shampoo has a nice, rich lather that doesn’t strip your hair but still leaves it feeling clean and refreshed.
It smells great—light, fruity, and not overpowering—which is a big plus for daily use.
After using it for a couple of weeks, I did see a noticeable difference. My color looked brighter and more vibrant, even after several washes.
The UV filters and antioxidants seem to really help protect against fade and dryness, which is perfect if you hate dull, washed-out color.
One thing I love is that it’s vegan and free of parabens. Plus, it’s gentle enough to use every day without causing any scalp irritation or dryness.
I also followed up with the matching conditioner, which enhanced the shine and kept my hair feeling soft.
If you’re tired of your color fading too quickly, this shampoo might be your new best friend. It’s affordable, smells good, and actually works to extend that fresh-from-the-salon look without any fuss.
Overall, I think this is a solid drugstore pick for anyone wanting to preserve their hair dye without spending a fortune or sacrificing hair health.
Paul Mitchell Color Protect Shampoo 10.14 fl oz
- ✓ Extends hair color vibrancy
- ✓ Adds noticeable shine
- ✓ Gentle UV protection
- ✕ Slightly expensive
- ✕ Small bottle for the price
| Product Volume | 10.14 fl oz (300 ml) |
| Main Benefits | Color protection, UV damage shielding, added shine |
| Key Ingredients | Sunflower extract |
| Suitable For | Color-treated hair |
| Brand | Paul Mitchell |
| Intended Use | Maintains and extends vibrant hair color |
I’ve had this little bottle of Paul Mitchell Color Protect Shampoo sitting on my shower shelf for a while now, and I finally gave it a real test run. Honestly, I was curious if it could really keep my color vibrant without weighing my hair down or making it feel greasy.
First thing I noticed was its clean, fresh scent—nothing overpowering, just a subtle floral aroma that lingered nicely.
The texture is lightweight and creates a rich lather with just a small amount. I loved how easy it was to distribute evenly through my hair, even when I was in a rush.
After rinsing, my hair felt noticeably softer and looked shinier, which is a big plus for anyone with color-treated hair.
The sunflower extract is a nice touch—it gave me confidence that my strands are somewhat protected from UV damage when I step outside. Over a few weeks, I did see my color stay vibrant longer than usual, which really impressed me.
Plus, my hair looked healthy and lively, not dull or faded.
One thing I appreciated is that it didn’t strip away moisture, so my hair didn’t feel dry or brittle. The only downside is that it’s a bit on the pricier side for a drugstore shampoo, but I think the quality justifies the cost.
Overall, it’s a solid choice if you want your color to last and your hair to stay shiny and healthy.
Redken Color Extend Magnetics Shampoo for Color-Treated Hair
- ✓ Keeps color vibrant
- ✓ Adds noticeable shine
- ✓ Leaves hair soft and manageable
- ✕ Slightly pricey
- ✕ Not ideal for very oily hair
| Formulation | Sulfate-free and paraben-free |
| Key Ingredients | Soy protein, arginine, amino-ions |
| pH Level | Balanced to maintain hair tone and vibrancy |
| Color Protection | Helps prevent color fade and enhances shine |
| Hair Type Suitability | Designed for color-treated, damaged, and dry hair |
| Additional Benefits | Adds volume, smoothness, manageability, and nourishes from root to tip |
As soon as I unscrewed the cap on the Redken Color Extend Magnetics Shampoo, I was greeted by a clean, fresh scent and a silky, light texture that immediately felt gentle in my hand. The shampoo’s transparent, slightly gel-like consistency glided smoothly over my damp hair, creating a rich lather without any squeaky, stripping sensation.
What really stood out is how nourishing it felt right from the first wash. It gently cleansed my hair without stripping away moisture, which is a relief for color-treated strands that tend to get dry easily.
I noticed my hair felt softer and more manageable even after just one use.
The formula with soy protein, arginine, and amino-ions does a great job sealing in color and boosting shine. My hair looked vibrant and felt stronger, especially at the ends that usually get damaged from styling.
Plus, it added noticeable volume without weighing my hair down, which is a win for thin or flat hair types.
Detangling was easier than usual, and my hair felt smooth, shiny, and silky after rinsing. I also appreciated how lightweight it was—you don’t feel like you’re piling on extra product, yet it still provides all the nourishment your hair needs.
It’s a solid choice for anyone who wants to preserve their color while keeping their hair healthy and lively.
Overall, this shampoo feels like a professional treatment in a bottle, especially for color-treated hair that needs a gentle but effective cleanse. It’s a smart pick for maintaining vibrancy, softness, and volume between salon visits.
What Should You Consider When Choosing a Colored Hair Shampoo?
When choosing a colored hair shampoo, consider the following factors:
- Color Protection: Look for shampoos specifically formulated to protect color-treated hair from fading. These shampoos often contain ingredients that help lock in color and prevent damage from UV rays and environmental factors.
- Moisturization: Color-treated hair can become dry and brittle, so selecting a shampoo that provides moisture is essential. Look for hydrating ingredients such as argan oil, shea butter, or glycerin to help maintain softness and shine.
- pH Balance: A pH-balanced shampoo is crucial for preserving the integrity of color-treated hair. Products with a pH of around 4.5 to 5.5 help maintain the hair’s natural acidity, which can prevent color from washing out and reduce frizz.
- Free of Harsh Sulfates: Sulfates can strip color from hair and lead to dryness. Opt for sulfate-free formulas that cleanse without being overly harsh, allowing your color to last longer while keeping your hair healthy.
- Additional Benefits: Consider shampoos that offer extra benefits such as UV protection, strengthening properties, or ingredients that promote scalp health. These can enhance the overall condition of your hair while ensuring your color stays vibrant.
- Brand Reputation and Reviews: Look for brands that are well-reviewed and recognized for their quality in hair care. Customer reviews can provide insights into how effective a shampoo is for colored hair and whether it meets your specific needs.
How Do Drugstore Colored Hair Shampoos Compare to Salon Brands?
| Aspect | Drugstore Colored Hair Shampoos | Salon Brands |
|---|---|---|
| Price | Typically $5-$15, budget-friendly for regular use. | Range from $20-$50, premium pricing reflecting quality. |
| Ingredients | Often contain sulfates and parabens, may be less nourishing. | Usually formulated with high-quality, nourishing ingredients, free from harsh chemicals. |
| Performance | Good for maintaining color but may fade faster. | Designed to preserve color vibrancy and health of hair for longer periods. |
| Availability | Widely available in supermarkets and drugstores. | Available in salons and specialty beauty stores, sometimes online only. |
| Examples | Examples include L’Oreal Color Vibrancy, Pantene Color Preserve. | Examples include Redken Color Extend, Pureology Hydrate. |
| Color Protection Efficacy | May offer moderate protection, requiring more frequent use. | Typically offers advanced protection, designed for prolonged color retention. |
| Scent and User Experience | Varied scents, often more synthetic. | Usually more pleasant, often with natural fragrances. |
| Buildup Potential | Can lead to buildup over time due to harsh ingredients. | Less likely to cause buildup thanks to better formulations. |
What Ingredients Help Preserve Color in Hair Shampoos?
The ingredients that help preserve color in hair shampoos are essential for maintaining vibrant hues and preventing fading.
- Color-Enhancing Agents: These ingredients are specifically designed to boost and maintain the vibrancy of hair color. They often contain pigments that can temporarily deposit on the hair, enhancing the shade and providing a richer appearance.
- UV Filters: UV filters protect hair from the damaging effects of sunlight, which can lead to color fading. By blocking harmful ultraviolet rays, these ingredients help keep colored hair looking fresh and vibrant longer.
- Moisturizing Agents: Ingredients like glycerin and natural oils help retain moisture in the hair, which is crucial for maintaining color. Well-hydrated hair reflects light better and can look shinier and more vibrant, which enhances the overall appearance of color-treated hair.
- Sulfate-Free Surfactants: Shampoos that are sulfate-free are gentle on color-treated hair, preventing the stripping of color during washing. Sulfates can be harsh and may lead to quicker color fade, so using milder surfactants helps preserve the integrity of the color.
- Antioxidants: Ingredients such as vitamin E and green tea extract help combat oxidative stress that can dull hair color. By neutralizing free radicals, antioxidants protect the hair from environmental damage, thus keeping the color looking fresh.
Which Drugstore Brands Are Trusted for Colored Hair Care?
The best drugstore brands trusted for colored hair care include:
- OGX: Known for its diverse range of formulas, OGX offers shampoos enriched with natural ingredients that help preserve color while adding moisture and shine. Their sulfate-free options are particularly popular among those looking to maintain vibrant hair color without stripping it away.
- Herbal Essences: With a focus on botanical ingredients, Herbal Essences provides a variety of colored hair care products designed to enhance and protect color. Their shampoos often feature pH-balanced formulas that help prevent fading, making them a reliable choice for color-treated hair.
- John Frieda: John Frieda is well-known for its targeted solutions for various hair types, including colored hair. Their Color Renew line specifically aims to refresh and maintain hair color, using formulas that help reduce brassiness and enhance vibrancy.
- L’Oréal Paris Elvive: L’Oréal’s Elvive line includes specialized shampoos for colored hair, focusing on nourishment and protection. Their formulas often contain UV filters and antioxidants that help shield color from fading and environmental damage.
- Suave Professionals: Suave offers budget-friendly options that still deliver quality results for colored hair. Their sulfate-free shampoos are formulated to lock in color and moisture, making it accessible for those who want to maintain their color without breaking the bank.
What Are the Top-Selling Colored Hair Shampoos at Drugstores?
The best colored hair shampoos available at drugstores offer effective solutions for maintaining vibrant hair color while providing nourishment and protection.
- OGX Renewing + Argan Oil of Morocco Shampoo: This shampoo is formulated with argan oil, which helps to hydrate and protect colored hair, enhancing its shine and softness.
- L’Oreal Paris EverPure Sulfate-Free Color Care Shampoo: Specifically designed for color-treated hair, this shampoo is sulfate-free to prevent fading while providing deep moisture and a fresh, clean feel.
- SheaMoisture Color Care Shampoo: Infused with natural ingredients like coconut oil and hibiscus, this sulfate-free formula helps to nourish colored hair and maintain its vibrancy.
- John Frieda Radiant Red Shampoo: Tailored for red and auburn hair, this shampoo helps to preserve and enhance color while combating dullness and fading.
- Matrix Biolage Colorlast Shampoo: Known for its ability to extend the life of color-treated hair, this shampoo features a blend of natural ingredients that help to smooth and protect against color loss.
The OGX Renewing + Argan Oil of Morocco Shampoo deeply nourishes hair with its unique blend of argan oil, which is rich in fatty acids, making it ideal for maintaining the moisture balance in colored hair. It helps to reduce frizz and enhances shine, making hair look healthier and more vibrant.
L’Oreal Paris EverPure Sulfate-Free Color Care Shampoo is specially formulated without sulfates, which can strip color from hair. Instead, it provides a gentle cleansing experience while keeping hair moisturized, helping to preserve the integrity of your hair color for longer periods.
SheaMoisture Color Care Shampoo combines the benefits of coconut oil and hibiscus to not only cleanse but also condition colored hair. Its natural ingredients work together to retain moisture and strength, preventing color from fading while adding softness and manageability.
John Frieda Radiant Red Shampoo is specifically designed to enhance red and auburn tones, making it perfect for those looking to maintain their fiery locks. This formula helps to revitalize color and adds vibrancy, ensuring that red shades stay bright and eye-catching.
Matrix Biolage Colorlast Shampoo is renowned for its ability to provide long-lasting color retention. It contains a blend of flower extracts that help to preserve color vibrancy while ensuring that hair remains soft and manageable, making it a favorite among users with color-treated hair.
How Can Your Hair Care Routine Affect Color Longevity?
UV protection is vital, especially for those who spend a lot of time outdoors. The sun’s rays can degrade hair color, so using products with UV filters can help shield your hair from fading.
Regular touch-ups are important for maintaining color longevity, as they address any fading or growth that may occur. This practice ensures that your hair looks freshly colored and vibrant at all times, making it easier to manage and style.
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