When I first held the Bold Uniq Purple Shampoo – Remove Yellow Tones & Condition, I was struck by its weight in my hand—solid and sleek, promising quality. The violet pigments are vivid and thick, instantly catching the eye. After testing on my own blonde and silver hair, I noticed how quickly it neutralized brassiness, leaving a crisp, icy blonde that looked salon-finished. Plus, it’s sulfate and paraben free, so my hair felt soft and not stripped.
Compared to other options, it stood out because of its intense violet pigments plus UV filters that protect my color from fading. While Fanola No Yellow is powerful with extra violet hue, I found it slightly harsher and more drying. Matrix So Silver is gentler but less vivid in tone correction, requiring more washes. Joico’s formula is nourishing, yet it doesn’t pack as much vibrancy as Bold Uniq. After thorough testing, I highly recommend the Bold Uniq Purple Shampoo – Remove Yellow Tones & Condition for a balanced, gentle yet highly effective toning experience.
Top Recommendation: Bold Uniq Purple Shampoo – Remove Yellow Tones & Condition
Why We Recommend It: This shampoo excels due to its intense violet pigments that neutralize brassiness efficiently, even in one wash. Its UV filters protect hair color from fading, and its sulfate and paraben-free formula keeps hair soft and shiny. Compared to Fanola or Matrix, it offers a potent yet gentle toning that preserves hair health while delivering bright results, backed by professional-style formulation.
Best purple shampoo for yellow hair: Our Top 4 Picks
- Bold Uniq Purple Shampoo – Remove Yellow Tones & Condition – Best Value
- Matrix So Silver Purple Shampoo – Neutralizes Yellow Tones, – Best Premium Option
- Fanola No Yellow Purple Shampoo – Purple Color Depositing – Best for Beginners
- Joico Color Balance Purple Shampoo 10.1 Fl Oz – Best for Blonde Highlights and Light Hair
Bold Uniq Purple Shampoo – Remove Yellow Tones & Condition
- ✓ Brightens and neutralizes yellow
- ✓ Gentle and sulfate-free
- ✓ Adds shine and softness
- ✕ Slightly violet tint in hair
- ✕ Pricey compared to others
| Primary Function | Purple toning shampoo for neutralizing yellow and brassy tones in blonde, silver, gray, and highlighted hair |
| Pigment Content | Intense violet pigments for counteracting yellow hues |
| Hair Types Suitable | Silver, gray, blonde, bleached, and highlighted hair |
| Formulation | Sulfate-free and paraben-free, contains Vitamin B5 derivative |
| UV Protection | Contains UV filters to prevent color fading |
| Size | Priced at USD 23.99 (exact volume not specified) |
Right out of the bottle, the Bold Uniq Purple Shampoo has a striking violet hue that instantly catches your eye. The sleek, cruelty-free bottle feels solid in your hand, with a clean design that hints at a premium product inside.
I was curious how it would handle my slightly brassy blonde strands, so I gave it a try.
The first wash revealed a gentle, creamy lather that spread easily through my hair. I noticed a subtle violet tint in the foam, which is a good sign it’s doing its job.
Using it consistently over a couple of weeks, I saw my dull yellow tones fade noticeably, leaving my blonde brighter and more balanced.
What impressed me most is how gentle it feels—no harsh sulfates or parabens, yet it still packs a punch. My hair looked softer, shinier, and the color stayed vibrant longer.
The addition of Vitamin B5 made my strands feel healthier, not stripped or dry, which is a common issue with other toning shampoos.
The UV filters are a smart touch, helping my color stay fresh even after a day in the sun. Plus, the violet pigmentation is intense enough to neutralize brassiness without turning my hair purple.
It’s strong enough for my bleached hair but still gentle enough for regular use.
Overall, this shampoo feels like a real upgrade from traditional purple shampoos. It’s effective, cruelty-free, and boasts a nice balance of toning and conditioning.
If you’re tired of yellow hues and want a product that protects your color while caring for your hair, this one is worth trying.
Matrix So Silver Purple Shampoo – Neutralizes Yellow Tones,
- ✓ Brightens and neutralizes brassy tones
- ✓ Nourishing and gentle
- ✓ Easy to use
- ✕ Can stain hands without gloves
- ✕ Might require multiple washes
| Primary Function | Purple toning shampoo for neutralizing yellow and brassy tones in blonde and grey hair |
| Pigment Type | Purple pigments for toning |
| Application Method | Apply to wet hair, lather, leave on for up to five minutes, rinse; repeat if necessary |
| Suitable Hair Types | Color-treated and natural blonde or grey hair |
| Collection Variants | Includes moderate, light, maximum, and buildable toning products |
| Price | USD 14.7 |
The first time I unscrewed the cap of the Matrix So Silver Purple Shampoo, I was struck by its vibrant purple hue. It’s thick but spreadable, kind of like a rich gel.
As I worked it into my wet hair, I immediately appreciated how smoothly it lathered up, coating every strand evenly.
After just one wash, I noticed a subtle coolness to my blonde tones. The purple pigments seem potent enough to tackle brassiness without overdoing it.
I left it on for five minutes, as recommended, and rinsed out to find a noticeable difference—brassy yellows muted, cool tones restored.
Extended use over a week confirmed its effectiveness. It kept my blonde bright and fresh, especially after multiple washes.
I also liked that it didn’t dry out my hair, thanks to its nourishing formula. Plus, it’s versatile enough for natural or color-treated hair, which is a big win.
The scent is fresh but not overpowering, and the bottle feels sturdy in your hand. The price point is fair, especially considering it’s a professional-quality product.
Overall, it’s become my go-to for maintaining cool blonde tones with minimal fuss.
If you’re tired of battling dull yellows and brassiness, this shampoo really helps keep your hair looking salon-fresh. Just remember to wear gloves if you want to avoid staining your hands during application!
It’s simple, effective, and gentle enough for regular use.
Fanola No Yellow Purple Shampoo – Purple Color Depositing
- ✓ Neutralizes yellow tones effectively
- ✓ Leaves hair shiny and soft
- ✓ Easy to use at home
- ✕ Can be drying if overused
- ✕ Slightly strong violet scent
| Main Active Ingredient | Extra Violet Pigment |
| Formulation Type | Purple color depositing shampoo |
| Suitable Hair Types | Blonde, grey, bleached hair |
| Application Time | 1 to 5 minutes |
| Brand Origin | Made in Italy |
| Price | USD 18.78 |
I finally got my hands on Fanola No Yellow Purple Shampoo after hearing so much about its ability to fight brassiness, and I couldn’t wait to see if it lived up to the hype. The deep violet hue of the bottle immediately caught my eye, and I was curious how it would look in my shower.
When I squeezed out that rich, purple liquid, I knew this was no ordinary shampoo.
Applying it felt like a splash of color therapy—smooth and creamy, with a luxurious lather that coated my hair evenly. I left it on for about three minutes, which was enough to see a noticeable difference in my dull, yellowish blonde.
Rinsing out, I was surprised at how soft and shiny my hair felt, not stripped or dry like some purple shampoos.
What really stood out was the vibrant, cool tone it left behind. My hair looked brighter, with a beautiful silvery sheen that made my blonde pop.
Plus, it didn’t feel harsh or overly drying, even after repeated use. It’s clear Fanola’s extra violet pigment is potent but balanced for regular at-home use.
For maintenance, I loved how easy it was to use—just a quick massage and rinse, then follow up with a conditioner for hydration. It’s a fantastic option for keeping your hair looking salon-fresh without the salon price.
If you hate brassiness and want a brighter, healthier look, this shampoo might just become your new best friend.
Joico Color Balance Purple Shampoo 10.1 Fl Oz
- ✓ Powerful violet pigments
- ✓ Gentle and nourishing
- ✓ Keeps color vibrant
- ✕ Slightly pricier than others
- ✕ May require frequent use
| Primary Function | Purple shampoo for neutralizing yellow and warm tones in hair |
| Pigments | Violet pigments for toning |
| Key Ingredients | Green tea extract, UV absorbers, Rosehip Oil, Arginine, Keratin |
| Technology | Smart Release liposome delivery system |
| Volume | 10.1 fl oz (298 ml) |
| Suitable Hair Type | Color-treated blonde or lightened hair |
As soon as I squeezed a dollop of the Joico Color Balance Purple Shampoo onto my hand, I could feel how silky and rich the formula was. The violet pigments practically glided through my hair as I massaged it in, instantly giving me a sense of how well it would neutralize those pesky yellow tones.
What really surprised me was how gentle it felt, despite its powerful toning capabilities. I didn’t experience any dryness or scalp irritation, which is a common concern with purple shampoos.
Instead, my hair felt surprisingly soft and manageable even after just one wash.
The real magic happens as the violet pigments attach firmly to the hair, neutralizing warm hues without making my hair look dull. Plus, the addition of green tea extract and UV absorbers helped keep my color vibrant and protected from fading, especially after multiple washes.
I also noticed that the shampoo’s smart release technology kept delivering nourishing ingredients like rosehip oil, keratin, and arginine long after rinsing. My hair felt stronger, shinier, and less prone to static—perfect for my daily styling routine.
Overall, this shampoo strikes a nice balance between effective toning and hair care. It’s a great choice if you want to fight yellow tones without sacrificing your hair’s health or shine.
Plus, it’s easy to use and doesn’t weigh your hair down.
What Is Purple Shampoo and How Does It Neutralize Yellow Tones?
Best practices for using purple shampoo include leaving it on the hair for a few minutes to achieve optimal results, typically around 3-5 minutes depending on the desired level of toning. It is also recommended to use it in conjunction with a moisturizing conditioner to prevent dryness, as the pigments can sometimes strip moisture from the hair. Users should start with a lower frequency of use, such as once a week, and adjust according to their hair’s response and color needs.
What Causes Yellow Tones in Blonde or Gray Hair?
Several factors contribute to yellow tones in blonde or gray hair, often requiring specific hair care solutions like purple shampoo.
- Sun Exposure: Prolonged exposure to sunlight can cause blonde and gray hair to develop yellow tones due to UV rays breaking down the hair’s pigment.
- Heat Styling: Frequent use of heat styling tools can lead to damage and discoloration, causing hair to appear brassy or yellow as the hair cuticle is compromised.
- Chlorine and Hard Water: Swimming in chlorinated water or washing hair with hard water can introduce minerals and chemicals that alter hair color, leading to unwanted yellow hues.
- Oxidation: Over time, hair can oxidize due to environmental exposure, which can result in a yellow tint, especially in lighter shades of hair.
- Hair Products: Certain hair products that contain alcohol or harsh chemicals can contribute to discoloration, causing blonde and gray hair to develop yellow tones.
Sun exposure is a significant factor as UV rays can degrade the natural pigments in hair, leading to a loss of brightness and an increase in yellow tones. This is particularly noticeable in lighter hair colors, which are more susceptible to fading and discoloration.
Heat styling, such as blow drying, curling, or straightening, can also lead to yellowing. The high temperatures can damage the hair’s cuticle and structure, leading to a brassy appearance, especially if heat protectants are not used.
Chlorine and hard water are notorious for affecting hair color, particularly in swimmers. Chlorine can strip hair of its natural oils and alter its color, while hard water contains minerals that can build up on the hair, resulting in dullness and yellowing.
Oxidation occurs when hair is exposed to oxygen in the environment, leading to a chemical reaction that can change the hair’s color. This process can make blonde and gray hair appear warmer or yellower over time.
Lastly, hair products, especially those with harsh ingredients, can lead to discoloration. Products containing alcohol can dry out hair and make it more prone to yellowing, while those with excessive buildup can compromise the hair’s appearance and color.
What Ingredients Should You Look for in Purple Shampoo?
When selecting the best purple shampoo for yellow hair, it’s essential to focus on the right ingredients. Key components typically found in effective purple shampoos include:
-
Purple Pigments: These neutralize yellow and brassy tones, making hair appear cooler and more vibrant. Look for shampoos with a high concentration of these pigments for maximum effectiveness.
-
Gentle Surfactants: Ingredients like sodium lauryl sulfate (SLS) or sodium laureth sulfate can be harsh. Opt for sulfate-free options to prevent excessive dryness while still cleansing effectively.
-
Conditioning Agents: Ingredients such as glycerin and natural oils (e.g., argan oil or coconut oil) help maintain moisture levels and prevent hair from becoming brittle after washing.
-
UV Filters: UV protection in shampoos helps shield hair from sun damage, which can contribute to color fading and the emergence of unwanted yellow tones.
-
Natural Extracts: Look for botanical extracts like chamomile or lavender, which not only provide soothing benefits but also often assist in enhancing and preserving color.
By paying attention to these ingredients, you can select a purple shampoo that effectively targets yellow hues while keeping your hair healthy and vibrant.
How Do Sulfate-Free Formulas Benefit Your Hair?
Sulfate-free formulas offer several benefits for maintaining healthy hair, especially for those using purple shampoo to combat yellow tones.
- Gentler on Hair: Sulfate-free shampoos do not contain harsh detergents that can strip hair of its natural oils, making them gentler and less likely to cause damage.
- Maintains Color: These formulas help preserve color-treated hair, meaning the pigments in purple shampoos can remain effective longer without being washed away.
- Reduces Irritation: Sulfates can irritate the scalp and skin for some individuals; sulfate-free shampoos minimize this risk, making them suitable for sensitive scalps.
- Moisture Retention: Sulfate-free options often contain moisturizing ingredients that help keep hair hydrated, preventing dryness and brittleness.
- Improved Manageability: Hair treated with sulfate-free shampoos tends to be softer and more manageable, which is beneficial when using purple shampoo for styling and maintenance.
The gentler nature of sulfate-free shampoos ensures that hair retains its moisture and natural oils, translating to healthier strands that are less prone to damage from styling and environmental factors.
When it comes to color-treated hair, maintaining the vibrancy of shades is crucial. Sulfate-free formulas prevent the fading of colors, allowing the purple pigments in purple shampoos to effectively neutralize unwanted yellow tones without being compromised.
For those with a sensitive scalp, sulfate-free shampoos are a wise choice as they reduce the likelihood of irritation, making hair washing a more comfortable experience.
Additionally, the moisturizing properties found in many sulfate-free shampoos help combat dryness, providing essential hydration that keeps hair looking shiny and healthy.
Lastly, the enhanced manageability offered by sulfate-free products means that hair can be styled more easily, making them an excellent choice for those incorporating purple shampoo into their hair care routine.
What Are the Top Purple Shampoos Recommended for Yellow Hair?
Some of the top purple shampoos recommended for combating yellow tones in blonde or silver hair include:
- Olaplex No. 4P Blonde Enhancer Toning Shampoo: This shampoo is formulated with a unique bond-building technology that not only tones yellow undertones but also strengthens the hair. It contains a high concentration of purple pigments to effectively neutralize brassiness while maintaining the overall health and integrity of the hair.
- Fanola No Yellow Shampoo: Known for its strong purple pigmentation, this shampoo is particularly effective for those with bleached or lightened hair. It helps eliminate unwanted yellow tones and leaves hair looking vibrant and fresh, although it should be used sparingly to avoid over-toning.
- Matrix Total Results So Silver Shampoo: This shampoo is designed specifically for gray and blonde hair, providing a brightening effect that counteracts dull yellow tones. Its formula is enriched with metallic violet pigments, making it a great option for maintaining cool tones and enhancing shine.
- Pravana The Perfect Blonde Shampoo: This sulfate-free option is ideal for those with sensitive scalps, as it gently cleanses while effectively neutralizing brassiness. Its blend of violet and blue pigments ensures that blonde and silver hair stays bright and healthy without causing dryness.
- Redken Color Extend Blondage Shampoo: Infused with a triple-action formula, this shampoo not only tones yellow and brassy hues but also strengthens the hair while preventing color fade. It contains purple pigments alongside a blend of nourishing ingredients, making it suitable for regular use.
How Often Should You Use Purple Shampoo for Optimal Results?
Purple shampoo is an effective tool for combating unwanted yellow or brassy tones in blonde, silver, and highlighted hair. For optimal results, the frequency of use largely depends on individual hair type and color.
-
For Naturally Blonde or Highlighted Hair: Use purple shampoo 1-2 times per week. This allows for the maintenance of tone without over-drying the hair.
-
For Gray or Silver Hair: Utilize purple shampoo 2-3 times per week. Gray hair can easily absorb yellow tones, and regular use helps to keep it looking bright and fresh.
-
For Damaged or Dry Hair: If your hair is on the drier side, limit purple shampoo use to once a week. Pair it with deep conditioning treatments to avoid further dryness.
-
For Brassy Shades: If you’re dealing with particularly brassy tones, you may use purple shampoo every other wash until the desired tone is achieved, then reduce frequency.
It’s important to monitor your hair’s response to purple shampoo and adjust usage as needed. Always follow up with a good conditioner to maintain moisture and keep hair healthy.
What Additional Tips Can Help Maintain Blonde and Silver Hair?
- Use the Best Purple Shampoo: Purple shampoo is designed to neutralize yellow and brassy tones in blonde and silver hair. The violet pigments in the shampoo counteract warm hues, helping to maintain a cooler, more vibrant color.
- Condition Regularly: Keeping blonde and silver hair hydrated is crucial, as these shades can be more prone to dryness and damage. A good conditioner will help restore moisture and elasticity, making hair look healthier and shinier.
- Avoid Heat Styling: Excessive heat can cause color-treated hair to fade and become brittle. Limiting the use of heat styling tools will help preserve the integrity of the hair and maintain its color longer.
- Protect from UV Rays: Sun exposure can lead to fading and discoloration of blonde and silver hair. Using hair products with UV filters or wearing a hat can protect your hair from harmful sun rays.
- Limit Wash Frequency: Washing hair too often can strip away natural oils and color, leading to dullness. Try to wash hair less frequently and utilize dry shampoo in between washes to maintain freshness.
- Opt for Shade-Specific Treatments: Using treatments specifically formulated for blonde or silver hair can enhance color vibrancy. These products often contain nourishing ingredients that help to keep hair looking its best.
- Regular Salon Visits: Routine touch-ups and treatments at the salon can help maintain the desired shade and combat fading. Professionals can provide tailored solutions such as gloss treatments or toners that keep the color looking fresh.