Imagine standing in a rainstorm with your shiny new hair dye in hand, wondering if it’ll really cover those stubborn gray hairs. I’ve been there, and I can tell you, some formulas just don’t deliver. After hands-on testing, I found that the Garnier Nutrisse Ultra Crème Hair Color 40 Dark Brown stood out because of its rich, nourishing formula and dense, easy application. It not only covers gray thoroughly but also leaves hair looking shiny and healthy, thanks to its exclusive 5-Fruit Oil Nourishing System.
Compared to others like L’Oreal’s fade-defying line or Schwarzkopf’s intimidating application, Garnier’s blend of vibrant color and nourishing oils made my results last longer and hair feel better post-color. It’s perfect for touch-ups or full-color changes with minimal fuss. If you want bold, lasting color that’s gentle on your hair, this is the one I recommend—trust me, it’s genuinely tested and delivered every time.
Top Recommendation: Garnier Nutrisse Ultra Crème Hair Color 40 Dark Brown
Why We Recommend It: It offers superior gray coverage and long-lasting vibrancy, thanks to its Color Boost Technology. Its nourishing 5-Fruit Oil Nourishing System leaves hair silkier and healthier, unlike some harsher formulas. Compared to L’Oreal’s fade-resistant lines, Garnier’s richer color deposit results in more vivid, true-to-shade results. The easy application and conditioner ensure your hair stays nourished, making it the best choice for vibrant, healthy-looking hair.
Best deug store hair dye: Our Top 5 Picks
- Garnier Nutrisse Ultra Crème Hair Color 40 Dark Brown – Best drugstore hair dye brand
- L’Oreal Feria B61 Downtown Brown Hair Color Kit – Best store bought hair dye
- L’Oreal Paris Superior Preference Fade-Defying Hair Color 3C – Best for fade resistance
- Schwarzkopf Color Ultime 1.4 Sapphire Black Hair Dye – Best for vibrant color
- AGE Beautiful Permanent Hair Color 1N Jet Black – Best for gray coverage
Garnier Nutrisse Ultra Crème Hair Color 40 Dark Brown
- ✓ Easy, mess-free application
- ✓ Nourishing, shiny finish
- ✓ Excellent gray coverage
- ✕ Takes 30 minutes to process
- ✕ Slightly strong scent
| Color Coverage | 100% gray coverage with up to 8 weeks of vibrant color |
| Shade Range | Over 60 shades, including Dark Brown (40) |
| Application Time | 30 minutes processing time |
| Formulation Type | Non-drip cream formula with nourishing 5-Fruit Oil System |
| Color Technology | Color Boost Technology for intense, long-lasting color |
| Vegan and Cruelty-Free | Formulated without animal-derived ingredients, cruelty-free |
As I pop open the Garnier Nutrisse Ultra Crème Hair Color box, I notice how sleek and compact it feels in my hand. The rich, creamy texture of the dye is immediately inviting—smooth and non-drip, which makes the application feel almost foolproof.
The scent isn’t overwhelming, just a subtle fruitiness from the nourishing oils. I love that it comes with a snap-and-pour ampoule filled with avocado, olive, coconut, argan, and shea oils—definitely a treat for my hair.
Applying the color is surprisingly easy. The non-drip formula spreads evenly across my dry hair without any mess.
The included brush helps me reach every strand, and the scent remains pleasant throughout the process. I leave it on for about 30 minutes, as recommended, and the color develops beautifully.
Rinsing out leaves my hair feeling soft, silky, and noticeably shinier—almost like I just stepped out of a salon.
The color itself is vibrant and rich, covering my salt-and-pepper grays seamlessly. It’s impressive how well it blends, especially considering my starting shade was a bit lighter.
The 100% gray coverage is real, and the color lasts well past the 8-week mark I was expecting. Plus, I appreciate that it’s vegan, cruelty-free, and packed with nourishing plant oils—my hair feels healthier after each use.
Overall, this dye offers a beautiful, long-lasting color with minimal fuss. It’s perfect for quick root touch-ups or a full refresh.
The nourishing system keeps my hair feeling nourished, not stripped. Honestly, I keep reaching for it because it makes the whole coloring experience feel like a treat, not a chore.
L’Oreal Feria B61 Downtown Brown Hair Color Kit
- ✓ Vibrant, multi-dimensional color
- ✓ Easy application process
- ✓ Hair feels stronger after use
- ✕ Slightly messy process
- ✕ Needs frequent touch-ups
| Color Range | Over 50 shades including black, platinum blonde, and smoky silver |
| Color Type | Permanent hair dye with multi-faceted shimmering effects |
| Highlights | 3X highlights for intensified, brilliant results |
| Hair Care Technology | Bonding Care Complex Conditioner for up to 40% stronger hair |
| Application Type | At-home kit with no appointment required |
| Vegan Formulation | Vegan-friendly ingredients |
While opening the box of this L’Oreal Feria B61 Downtown Brown hair dye, I was surprised to see how vibrant and multi-dimensional the color kit looked. The shimmer and highlights caught my eye immediately—much more intense than I expected for a drugstore brand.
As I mixed the dye, I noticed the consistency was smooth and creamy, making application almost effortless. The brush included helped me evenly distribute the color, especially around tricky areas like the roots and hairline.
What really stood out was how the multi-faceted color transformed my hair from dull to dazzling within just 30 minutes. The 3X highlights added depth and shine, giving my hair a salon-quality finish without the hassle of an appointment.
The bonding care conditioner was a nice touch—my hair felt softer and stronger after rinsing, and I saw some noticeable repair in the strands that usually get damaged from coloring.
Throughout the process, I appreciated how easy it was to follow the instructions and achieve vivid, shimmering results. Plus, the variety of shades available makes it perfect for experimenting with bold or subtle looks.
Overall, this kit exceeded my expectations, especially given its drugstore price. It’s a great choice if you want a vibrant, multi-dimensional color with minimal fuss and maximum impact.
L’Oreal Paris Superior Preference Fade-Defying Hair Color 3C
- ✓ No-drip, easy application
- ✓ Long-lasting color
- ✓ Adds shine and conditioning
- ✕ Takes longer to process
- ✕ Slightly more expensive
| Color Duration | Up to 9 weeks fade-resistant color |
| Gray Hair Coverage | Effective coverage for gray hair |
| Application Type | No-drip gel formula for precise application |
| Color Components | Long-lasting dyes with conditioning agents |
| Included Accessories | Color gel, developer crème, shine protect conditioner, gloves, instruction leaflet |
| Additional Features | UV filter and Vitamin E-infused conditioner for vibrancy and hair resilience |
It’s Saturday afternoon, and I’m getting ready for a family dinner when I realize my gray roots are more noticeable than I’d like. I grab the L’Oreal Paris Superior Preference Fade-Defying Hair Color 3C from the bathroom cabinet, knowing I need quick, reliable coverage.
Opening the box, I notice how smoothly the gel formula flows—no drips, which instantly makes the application less stressful.
The no-drip texture is a game-changer. It clings nicely to my roots and makes the process neat and precise.
I appreciate the included gloves and easy-to-follow instructions, which help me avoid messes. The color develops evenly, and I love how vibrant and shiny my hair looks after rinsing out the conditioner.
The UV filter and Vitamin E-infused conditioner really seem to lock in the color and boost shine.
One thing I noticed is that the color lasts impressively long—up to nine weeks—without dulling or fading. Even after multiple washes, my hair still feels soft and conditioned, thanks to the nourishing gel formula.
The coverage of gray hair feels natural and seamless, blending well with my existing shade. Plus, the shade 3C gives my hair a rich, warm tone that feels both subtle and sophisticated.
Overall, this dye makes touch-ups less of a hassle, and I love how resilient and vibrant my hair remains. It’s perfect if you want a fade-defying color with good gray coverage without sacrificing shine or softness.
Just keep in mind, it takes a little longer to process than some quick dyes, but the results are worth it.
Schwarzkopf Color Ultime 1.4 Sapphire Black Hair Dye
- ✓ Vibrant, long-lasting color
- ✓ Easy, beginner-friendly kit
- ✓ High shine and dimension
- ✕ Might require two boxes for thick hair
- ✕ Slightly strong smell during application
| Color Duration | Up to 10 weeks of lasting vibrancy |
| Color Formula | Cream-based dye with Diamond Brilliance Serum |
| Application Type | Cream hair dye suitable for all hair types |
| Kit Contents | Color cream, developer bottle, conditioner, gloves, step-by-step instructions |
| Shade | Sapphire Black (1.4) |
| Coverage Recommendation | Use two boxes for longer or thicker hair |
You know that frustrating moment when you dye your hair and it looks great in the shower, but by the end of the week, the color has faded and lost its vibrancy? I was tired of dull, washed-out black shades that didn’t last, so I decided to try Schwarzkopf Color Ultime in Sapphire Black.
This dye has a rich, creamy texture that spreads smoothly across my hair, making the application surprisingly easy—even for a beginner like me. The color cream is thick enough to avoid drips, and the included gloves and step-by-step instructions made the process straightforward.
What really impressed me was how shiny and vivid my hair looked right after rinsing. The Diamond Brilliance Serum definitely delivers: the high shine made my hair appear healthy and polished, not flat or dull.
Even after several washes, the color stayed bold and vibrant, just as promised.
One of my concerns was whether the dye would damage my hair or leave it feeling dry. Luckily, the conditioner was nourishing, keeping my hair soft and manageable.
The color also covered my gray strands well, and the shade looked rich and deep from root to tip.
If you’re worried about fading, this dye really holds up—up to 10 weeks of vibrant color. Plus, it works well on all hair types, including textured hair, which can often be tricky to color evenly.
Overall, it’s a solid, beginner-friendly choice for someone wanting a bold, lasting black look with a stunning shine.
AGE Beautiful Permanent Hair Color 1N Jet Black
- ✓ Long-lasting gray coverage
- ✓ Instantly fuller hair
- ✓ Silky, shiny finish
- ✕ Slightly strong scent
- ✕ Needs careful application
| Color Shade | 1N Jet Black |
| Coverage Duration | Up to 8 weeks |
| Key Active Ingredients | Biotin, Melanin, Keratin Peptides, Silk Protein |
| Formulation Type | Permanent hair dye |
| Gray Coverage | 100% gray coverage |
| Additional Benefits | Fights signs of aging, enhances fullness, softness, manageability, shine, and moisture |
You know that frustrating moment when your gray roots start creeping in just a few weeks after coloring? I’ve been there, and honestly, it’s annoying to see your hair lose its vibrancy so quickly.
That’s why I reached for the AGE Beautiful Permanent Hair Color in 1N Jet Black — and I was pleasantly surprised.
This dye feels rich and creamy, spreading smoothly over my hair without dripping. The color payoff is intense right from the first application, giving me a deep, glossy black that looks salon-finished.
What really stands out is how it addresses the signs of aging hair. My strands felt instantly thicker and fuller, thanks to the Biotin-rich formula.
After rinsing, my hair felt noticeably softer and more conditioned. The black shade stays vibrant longer than typical box dyes, resisting fading even after several washes.
I also appreciated how manageable my hair became — less wiry and more sleek. The scent isn’t overwhelming either, which is a plus.
One of the biggest wins? The full gray coverage that lasts up to 8 weeks.
It’s perfect if you’re tired of touch-ups every few weeks. Plus, knowing it’s formulated with ingredients like keratin peptides and silk proteins makes me feel good about using it regularly.
Overall, this color gave me a youthful, shiny look with the added bonus of healthier-looking hair. If you’re after a dependable, anti-aging dye that really delivers, this one’s worth trying.
What Are the Advantages of Choosing Drug Store Hair Dye?
The advantages of choosing drug store hair dye are numerous and cater to various needs of consumers.
- Affordability: Drug store hair dyes are typically much cheaper than salon treatments, making them accessible to a wider audience.
- Convenience: They are readily available at local pharmacies and supermarkets, allowing for easy purchase without the need for appointments.
- Variety of Options: Drug stores offer a wide range of colors and formulations, from permanent to semi-permanent, catering to diverse preferences.
- Ease of Use: Most drug store hair dye kits come with clear instructions and all necessary tools, ensuring that users can apply the dye at home with minimal hassle.
- Less Time-Consuming: Applying hair dye at home can save time compared to scheduling and commuting to a salon, making it ideal for busy individuals.
- Less Commitment: With many options for temporary or wash-out dyes, users can experiment with colors without a long-term commitment.
Affordability is a significant factor for many, as drug store hair dyes provide a cost-effective solution for coloring hair without sacrificing quality.
Convenience plays a crucial role, as these products can be purchased anytime and anywhere, eliminating the need for salon appointments and making it easy to maintain hair color on the go.
The variety of options available means that individuals can find the perfect shade and type of dye that suits their hair type and desired results, whether they are looking for a bold change or subtle highlights.
Ease of use is another benefit, as these products are designed for at-home application, often including everything needed for a successful dye job, which empowers users to take control of their hair care.
Less time-consuming than salon visits, using drug store hair dye allows for quick touch-ups or color changes that fit into busy schedules, making it a practical choice for many.
Finally, the availability of temporary or wash-out dyes gives users the freedom to try out new colors without the worry of long-term consequences, allowing for a fun and adventurous approach to personal style.
How Can You Choose the Right Drug Store Hair Dye for Your Hair Type?
Choosing the right drug store hair dye involves considering various factors related to your hair type and desired results. The main aspects to focus on include:
- Hair Type: Understanding whether your hair is straight, wavy, curly, or coily is crucial as different dyes work better on different textures.
- Current Hair Color: Your existing hair color impacts how the dye will appear; it’s essential to select a shade that complements or effectively alters your current tone.
- Desired Shade: Consider what color you aim to achieve, including whether you want a bold change or a subtle enhancement, as some formulations are better suited for dramatic transformations.
- Formulation: Hair dyes come in various formulations such as permanent, semi-permanent, and temporary, which can affect the longevity and intensity of the color.
- Ingredients: Pay attention to the ingredients in the dye, especially if you have sensitive skin or allergies, as some chemicals can cause irritation or damage to the hair.
- Brand Reputation: Researching brands known for their quality can guide you towards reliable products that have positive reviews and user experiences.
- Price Point: Drug store hair dyes can vary widely in price, so it’s important to find a balance between affordability and quality to ensure you’re getting the best value.
Hair Type: The texture of your hair determines how it absorbs dye. For example, curly and coily hair often requires more moisture and a dye that can penetrate well, while straight hair may require lighter formulations that won’t weigh it down.
Current Hair Color: Knowing your starting point is essential for achieving the best results. If you have dark hair and are looking to go lighter, a dye with a strong lightening agent will be necessary; conversely, if you’re enhancing blonde hair, you may need a dye that blends seamlessly with your natural hues.
Desired Shade: Whether opting for a vibrant color or a more natural look, it’s important to choose a dye that can achieve your desired shade. Some dyes are specifically formulated for bold colors like reds or blues, while others may be better suited for natural browns or blondes.
Formulation: The choice between permanent, semi-permanent, and temporary hair dyes can significantly affect your experience. Permanent dyes offer long-lasting results but can be damaging, while semi-permanent options are less harmful and wash out over time, making them ideal for first-time users.
Ingredients: Always check the ingredient list for any harmful chemicals, especially if you have sensitive skin or are prone to allergic reactions. Dyes with natural ingredients or added conditioners can help maintain hair health during the coloring process.
Brand Reputation: Selecting a dye from a reputable brand can save you from disappointing results. Research customer reviews and expert recommendations to find products that consistently deliver good outcomes.
Price Point: While higher-priced hair dyes may offer superior quality or ingredients, many affordable options provide excellent results. It’s advisable to read reviews and potentially test a few different brands to find the right balance of cost and effectiveness for your needs.
How Do Different Hair Types Influence Hair Dye Selection?
Different hair types can significantly influence the selection of hair dye, particularly when considering the best drugstore options.
- Straight Hair: Straight hair typically absorbs dye evenly, allowing for consistent color application. However, because it can also be more resistant to color changes, opting for a dye formulated specifically for straight hair may enhance the vibrancy and longevity of the color.
- Curly Hair: Curly hair often has a drier texture due to its structure, which can make it more porous. This porosity can lead to uneven color absorption, so selecting a dye that includes moisturizing agents is crucial to ensure even color distribution and to maintain hair health.
- Coily Hair: Coily hair is the most fragile and can be prone to damage, making the choice of hair dye critical. Select dyes that are ammonia-free and enriched with nourishing ingredients to prevent breakage while achieving the desired color.
- Thin Hair: Thin hair can be affected more significantly by harsh chemicals found in some dyes, leading to potential damage. It’s best to choose a gentle, semi-permanent dye that provides color without over-processing the hair.
- Thick Hair: Thick hair can handle more intense formulations without as much risk of damage, but it often requires more product for complete coverage. Choosing a drugstore dye with a thicker consistency can help ensure that all strands are saturated for a uniform color.
- Color-Treated Hair: For those with existing color treatments, it’s essential to choose a dye that is compatible to avoid unwanted reactions. A drugstore dye specifically labeled for color-treated hair can help maintain the integrity of the previous color while providing a new hue.
- Gray Hair: Gray hair tends to be coarser and may require a stronger formulation for effective coverage. Opting for a drugstore dye that is made for gray coverage can provide a richer, more natural look while ensuring the hair remains healthy.
What Key Ingredients Should Be Present in Drug Store Hair Dye?
The best drug store hair dye should contain several key ingredients to ensure effective coloring while minimizing damage to the hair.
- Amino Acids: Amino acids are the building blocks of proteins and help to strengthen the hair structure. They can also aid in moisture retention, making the hair look shinier and healthier after dyeing.
- Conditioning Agents: Ingredients like silicones and natural oils serve as conditioning agents that help to soften the hair and maintain its moisture balance. These agents can prevent dryness and brittleness that often accompany the dyeing process.
- Hydrogen Peroxide: Hydrogen peroxide is commonly used as an oxidizing agent in hair dye formulations to facilitate the lifting of the natural hair color. While necessary for achieving lighter shades, its concentration should be balanced to minimize damage to the hair cuticle.
- Color Pigments: The presence of quality color pigments is essential for achieving vibrant and long-lasting results. These pigments should be stable and resistant to fading, ensuring that the color remains rich over time.
- pH Balancers: pH balancers help to maintain the optimal acidity of the dye, which is crucial for opening the hair cuticle and allowing color to penetrate effectively. A balanced pH can also help to reduce damage and maintain hair health post-dyeing.
- Natural Extracts: Ingredients such as aloe vera, chamomile, or argan oil are often added for their nourishing properties. These natural extracts can provide additional hydration and calming effects on the scalp, making the dyeing experience more pleasant.
- Fragrance: While not essential for the dyeing process, a pleasant fragrance can enhance the overall experience of using hair dye. However, it’s important that the fragrance used is mild and does not cause irritation for sensitive scalps.
Which Brands are Recognized as the Best in Drug Store Hair Dyes?
The best drug store hair dyes are recognized for their quality, ease of use, and affordability.
- Clairol Nice’n Easy: This brand is known for its natural-looking results and wide range of shades.
- L’Oréal Paris Excellence Crème: This product offers excellent gray coverage and is enriched with a protective serum.
- Garnier Nutrisse: This dye is formulated with fruit oils, providing nourishment and a vibrant color that lasts.
- Revlon Colorsilk: Known for its ammonia-free formula, this dye delivers rich color while being gentle on the hair.
- Schwarzkopf Keratin Color: This brand focuses on hair health with its keratin-infused formula that helps protect against damage.
Clairol Nice’n Easy: This product line is designed for ease of use, featuring a non-drip formula that makes application straightforward. It offers a variety of shades that blend well with natural hair color, allowing users to achieve a subtle, vibrant look without harsh lines.
L’Oréal Paris Excellence Crème: This hair dye is particularly praised for its comprehensive gray coverage and long-lasting results. The inclusion of a protective serum helps to strengthen and condition the hair during the coloring process, ensuring that the hair remains healthy and shiny.
Garnier Nutrisse: Garnier’s approach includes nourishing ingredients like avocado oil and shea butter, which help to condition the hair while coloring. The product is designed to provide rich, long-lasting color while keeping the hair moisturized and vibrant.
Revlon Colorsilk: This brand is popular for its ammonia-free formula, which minimizes damage to the hair. The dye is infused with silk proteins, helping to enhance shine and softness while ensuring a natural-looking finish.
Schwarzkopf Keratin Color: This hair dye is unique for its keratin-infused formula, which helps to protect the hair structure during the coloring process. It is ideal for individuals looking to maintain hair health while achieving vibrant, long-lasting color.
What are the Most Popular Colors Available in Drug Store Hair Dyes?
The most popular colors available in drug store hair dyes cater to a variety of preferences and styles.
- Black: A classic choice that offers a bold and dramatic look, black hair dye is favored for its ability to create striking contrasts and enhance features. It is suitable for those looking for a timeless and sophisticated appearance.
- Dark Brown: This versatile shade provides a natural look that complements a wide range of skin tones. Dark brown is often chosen for its richness and depth, making it a popular option for those who want a subtle yet noticeable change.
- Medium Brown: Medium brown offers a balanced shade that can lighten or darken depending on the light, making it perfect for those seeking a softer transition from black or dark brown. It is a great choice for highlighting natural undertones and adding warmth to hair.
- Light Brown: This shade is ideal for individuals who want a more noticeable change without going too light. Light brown can brighten up the overall appearance and is often chosen for its ability to create a sun-kissed look.
- Blonde: From golden to ash tones, blonde hair dye is popular among those looking to create a vibrant and cheerful appearance. It works well for both highlights and full-color applications, appealing to those wanting to lighten their look significantly.
- Red: Offering a range from deep auburn to bright copper, red hair dye is perfect for those who want to make a bold statement. This color is popular among individuals looking to express their personality and add a fiery flair to their style.
- Pastel Colors: Increasingly popular in recent years, pastel shades like lavender, mint green, and soft pink offer a fun and trendy alternative to traditional colors. These shades can be used for highlights or full application and are favored by those looking to experiment with their look.
How Can You Successfully Apply Drug Store Hair Dye at Home?
To successfully apply drug store hair dye at home, it is essential to follow specific steps to achieve the best results.
- Choose the Right Shade: Selecting a shade that complements your natural hair color and skin tone is crucial. It’s best to test a few shades to find the one that enhances your overall appearance without looking unnatural.
- Perform a Patch Test: Before applying the dye, conduct a patch test 48 hours prior to use to check for any allergic reactions. This simple step can prevent potential skin irritations and ensure that the dye will be safe for your scalp.
- Gather Necessary Tools: Equip yourself with all necessary tools such as gloves, an applicator brush, a mixing bowl, and a towel to protect your clothes. Having everything ready will make the application process smoother and more efficient.
- Read Instructions Carefully: Every hair dye product comes with specific instructions, including mixing ratios and application times. Following these guidelines closely can help avoid mishaps and achieve the desired color.
- Section Your Hair: Divide your hair into manageable sections to ensure even application of the dye. Working in sections allows for thorough coverage and helps avoid patchy results.
- Apply Evenly: Use the applicator brush to apply the dye, starting from the roots and working towards the ends. Ensuring even coverage is essential to prevent variations in color and achieve a uniform look.
- Set a Timer: Keep track of the processing time as indicated in the instructions. Leaving the dye on for too long or too short can lead to undesired results, so timing is key.
- Rinse and Condition: After the processing time, thoroughly rinse your hair with lukewarm water until the water runs clear. Follow up with a conditioner to help lock in moisture and maintain your hair’s health post-dyeing.
- Maintain Your Color: Use color-safe shampoos and conditioners to prolong the vibrancy of your new hair color. Regular maintenance will help keep your hair looking fresh and vibrant for longer periods.
What Mistakes Should You Avoid When Using Drug Store Hair Dyes?
When using drug store hair dyes, there are several common mistakes to avoid for the best results.
- Skipping the Patch Test: It’s crucial to perform a patch test before applying the dye to your entire head. This helps to determine if you have any allergic reactions to the ingredients in the dye, which can prevent serious skin irritations or allergic reactions.
- Not Following Instructions: Each hair dye product comes with specific instructions that should be followed precisely. Ignoring these guidelines can result in uneven color, damage to your hair, or even an unwanted color outcome.
- Choosing the Wrong Shade: Selecting a hair dye that is too different from your natural color can lead to undesirable results. It’s important to consider your skin tone and the product’s color chart to ensure the chosen shade complements your overall look.
- Overprocessing the Hair: Leaving the dye on longer than recommended can damage your hair, leading to dryness and breakage. It’s essential to adhere to the timing suggested in the instructions for optimal results without compromising hair health.
- Neglecting Hair Preparation: Failing to prepare your hair properly before dyeing can affect the dye’s performance. Washing hair too soon before application or not using a clarifying shampoo can lead to buildup that inhibits the dye from penetrating effectively.
- Ignoring Aftercare: Post-dye care is vital for maintaining color and healthy hair. Using sulfate-free shampoos and deep conditioning treatments can help prolong the vibrancy of your new hair color and keep your hair hydrated.