Before testing this, I never realized how much uneven color and dull fades could ruin the look. I’ve tried plenty of store-bought hair colors, but most left my hair feeling dry or streaky, making me regret the choice. Then, I got my hands on the Garnier Nutrisse Ultra Crème Hair Color Dark Brown 40, and it completely changed my outlook.
This formula offers full gray coverage and vibrant, shiny color thanks to the 5-Fruit Oil Nourishing System. It spreads smoothly, and the nourishing oils leave my hair silky and healthy-looking after every use. Plus, it lasts up to 8 weeks—no fading or dullness fast. Compared to others like L’Oreal options, this one stands out because of its nourishing ingredients and extra-shiny finish. If you want a trustworthy, salon-like result at home, I highly recommend giving it a shot.
Top Recommendation: Garnier Nutrisse Ultra Crème Hair Color Dark Brown 40
Why We Recommend It: This product combines rich pigmentation with nourishing 5-Fruit Oil, ensuring vibrant, long-lasting color and healthier hair. Its smooth, non-drip application makes it easy to handle, and the nourishing oils leave hair softer and shinier than many competing brands. Compared to the L’Oreal Excellence Crème, it provides comparable gray coverage but excels in added nourishment—making it ideal for those who want both great color and healthier hair.
Best store bought hair color: Our Top 5 Picks
- L’Oreal Feria B61 Downtown Brown Hair Color Kit – Best for Brunettes
- Garnier Nutrisse Ultra Crème Hair Color Dark Brown 40 – Best for Dark Hair
- L’Oreal Excellence Crème Hair Dye 5 Medium Brown 1 Kit – Best for Brunettes
- L’Oreal Paris Excellence Crème Hair Dye 4 Dark Brown 1 Kit – Best for Dark Hair
- AGE Beautiful Permanent Hair Color 4N Dark Brown – Best for Gray Coverage
L’Oreal Feria B61 Downtown Brown Hair Color Kit
- ✓ Vibrant multi-dimensional shimmer
- ✓ Easy to apply and blend
- ✓ Leaves hair soft and strong
- ✕ Slightly longer processing time
- ✕ Can be messy during application
| Color Range | Over 50 shades including black, platinum blonde, and smoky silver |
| Color Type | Permanent hair dye with multi-faceted shimmering effects |
| Highlights | 3X highlights for intensified, brilliant results |
| Hair Care Complex | Bonding Care Complex Conditioner for up to 40% stronger hair |
| Application Type | At-home kit with no appointment required |
| Hair Coverage | Effective gray hair coverage and color customization options |
Unlike most store-bought hair dyes that feel flat and one-dimensional, this L’Oreal Feria B61 Downtown Brown kit immediately caught my eye with its multi-faceted shimmer and vibrant highlights. It’s like giving your hair a mini fashion show without leaving home.
The packaging feels sleek, and the color gel has a luxurious consistency that spreads evenly without drips.
As I applied it, I noticed the rich, creamy texture glided smoothly, making the process surprisingly easy. The 3X highlights really stand out, adding dimension and a luminous shine that’s hard to achieve with standard dyes.
The scent is mild, which is a relief compared to other harsh chemical smells I’ve dealt with before.
After rinsing, my hair felt soft and strong, thanks to the Bonding Care Complex Conditioner. It’s reassuring to know that the color isn’t just about looks but also about protecting hair health.
The color result was stunning — a deep, rich brown with subtle multi-tonal shimmer that catches the light beautifully. It’s perfect if you want a bold yet sophisticated change without the upkeep of more drastic shades.
Overall, this kit delivers on its promise of brilliant, multi-dimensional color. The color lasts well, and the added care step keeps my hair feeling resilient.
It’s a fantastic option for anyone wanting a store-bought dye that combines vivid results with a gentle touch.
Garnier Nutrisse Ultra Crème Hair Color Dark Brown 40
- ✓ Easy, smooth application
- ✓ Nourishing, shiny finish
- ✓ Long-lasting vibrant color
- ✕ Best for similar starting shades
- ✕ Takes 30 minutes to process
| Shade Range | Over 60 shades including Dark Brown 40 |
| Color Duration | Up to 8 weeks |
| Gray Coverage | 100% gray hair coverage |
| Processing Time | 30 minutes |
| Application Method | Mixing of colorant, developer, and oil ampoule; smooth non-drip cream formula |
| Nourishing Ingredients | Exclusive 5-Fruit Oil Nourishing System with avocado, olive, coconut, argan, and shea oils |
As I opened the Garnier Nutrisse Ultra Crème Hair Color in Dark Brown 40, I immediately noticed how sleek and compact the box feels in your hand. The rich, dark hue of the product itself looks inviting, with a creamy texture that promises ease of application.
The ampoule of nourishing oils feels substantial and smells subtly fruity, which is a nice touch.
The non-drip cream formula spreads smoothly and evenly across my dry hair, thanks to its thick consistency. I loved how simple it was to mix: just pour, stir, and you’re good to go.
The color process takes about 30 minutes, and I found the scent pleasant—not overpowering like some dyes.
Applying the color felt comfortable, and I appreciated the even coverage I achieved without much effort. After rinsing and applying the conditioner, my hair instantly looked shinier and felt silkier.
The nourishing oils really make a difference, leaving my hair feeling healthier and less brittle than usual after coloring.
The color itself turned out vibrant and rich, covering my gray hairs seamlessly. The shade was true to the box, and I noticed the color stayed vivid for weeks, thanks to the Color Boost technology.
Overall, it’s a straightforward, effective at-home dye that delivers salon-like results with minimal fuss.
While I love the nourishing aspect and ease of use, the one downside is that it’s best when your starting hair color is close to the target shade. If your hair is much lighter or darker, you might not get the perfect result without pre-lightening.
Still, for a quick, nourishing color upgrade, this Garnier option is a winner.
L’Oreal Excellence Crème Hair Dye 5 Medium Brown 1 Kit
- ✓ Easy to apply
- ✓ Excellent gray coverage
- ✓ Nourishing formula
- ✕ Limited shades
- ✕ Slightly pricier
| Colorant Type | Permanent crème hair dye |
| Shade | 5 Medium Brown |
| Gray Coverage | 100% coverage of gray hair |
| Formulation | Triple Care Color Routine with Hyaluronic Acid |
| Application Type | Non-drip crème formula |
| Suitable Hair Types | All hair types and textures |
The moment I squeezed this L’Oreal Excellence Crème into my hand, I could feel its rich, creamy texture. It glided smoothly across my hair, coating each strand evenly without any drips or mess.
I was surprised by how easy it was to apply, even around tricky areas like my roots and sideburns.
What really stood out was how gentle it felt—no overpowering chemical smell, just a light, almost soothing scent. As I worked it through, I noticed how thick and luxurious the formula was, which helped cover my stubborn gray hairs effortlessly.
The scent lingered just enough, reminding me this was a care-focused dye, not just color.
After the recommended processing time, I rinsed and used the included nourishing conditioner. My hair felt noticeably softer and shinier immediately after rinsing.
The color was vibrant and even, with no patchiness or dull spots. The deep coverage of gray was impressive—stubborn grays disappeared completely.
Throughout the days following, I appreciated how healthy my hair felt—less brittle and more manageable. The triple care routine genuinely seemed to protect and nourish, making my hair look salon-finished.
Plus, the color stayed vivid longer than I expected, with minimal fading.
Overall, this kit checks all the boxes for easy application, effective gray coverage, and nourishing care. It’s a solid choice if you want a natural-looking, long-lasting brown that feels good to use.
The only downside is the limited shade range if you’re looking for something more specific, but for medium brown, it’s spot-on.
L’Oreal Paris Excellence Crème Hair Dye 4 Dark Brown 1 Kit
- ✓ Excellent gray coverage
- ✓ Gentle, nourishing formula
- ✓ Easy to apply
- ✕ Slightly strong chemical smell
- ✕ Limited shade range
| Colorant Type | Permanent crème hair dye |
| Shade Range | 27 shades including 4 Dark Brown |
| Gray Coverage | 100% gray coverage, including stubborn grays |
| Formulation | Triple Care Color routine with Hyaluronic Acid |
| Application Type | Non-drip crème formula suitable for all hair types and textures |
| Additional Products Included | Protective coloring cream, caring shampoo, deep conditioner |
Unlike other drugstore dyes that can feel like a gamble, this L’Oreal Paris Excellence Crème in 4 Dark Brown immediately impressed me with its rich, creamy texture. The tube is sturdy, and the color cream glides on smoothly without dripping, which is a big win when you’re rushing or doing it solo.
What really stood out is how easily it spread across my hair, covering every strand evenly. I was especially curious about the gray coverage, and I have to say, it did a fantastic job—completely hiding stubborn grays that usually resist other dyes.
The scent isn’t overwhelming, which is nice, and it feels gentle on the scalp.
The Triple Care Color Routine, with its nourishing shampoo and deep conditioner, made my hair feel softer and shinier after just one use. The Hyaluronic Acid in the formula seems to do its job, protecting my hair from dryness and damage.
Plus, the color stayed vibrant for weeks, with minimal fading.
Applying the color was pretty straightforward, even for a beginner. The kit includes everything needed, and the instructions are clear.
I appreciated how the conditioner left my hair feeling hydrated, not stripped or brittle. Overall, this dye offers a good balance of easy application, excellent gray coverage, and nourishing care.
If you’re tired of dyes that leave your hair feeling dry or don’t fully cover your gray, this might be your new go-to. It’s a reliable choice that combines quality, ease, and care in one package.
AGE Beautiful Permanent Hair Color 4N Dark Brown
- ✓ Fuller, thicker hair instantly
- ✓ Long-lasting, fade-resistant color
- ✓ Silky, shiny finish
- ✕ Slightly more expensive
- ✕ Could be more nourishing for dry hair
| Color Shade | 4N Dark Brown |
| Coverage Duration | Up to 8 weeks |
| Key Ingredients | Biotin, Melanin, Keratin Peptides, Silk Protein |
| Formulation Type | Permanent hair dye |
| Application Type | At-home use |
| Gray Coverage | 100% gray coverage |
Ever struggle with hair that looks dull, thin, and grayish despite using regular dye? I did, especially as my hair aged and lost its fullness and shine.
That’s when I decided to try AGE Beautiful Permanent Hair Color in 4N Dark Brown, and honestly, it felt like a breath of fresh air.
From the moment I opened the box, I noticed how smooth and creamy the dye was. It spread evenly across my roots without any mess or drip, which I appreciated.
The formula is gentle, yet powerful—covering my gray completely and giving my hair a richer, darker hue that looked natural and vibrant.
What really impressed me was how instantly my hair felt thicker and fuller after coloring. It wasn’t just a visual change; there was a noticeable boost in texture and volume.
Plus, the shine! My hair looked silky and radiant, as if I’d stepped out of a salon.
The best part? The color lasted for weeks without fading, even after multiple washes.
The formula also made my hair feel softer and more manageable—no dryness or brittleness. It’s clear that the inclusion of Biotin, Keratin Peptides, and Silk Protein is making a real difference in combating the signs of aging hair.
If you’re tired of dull, thinning gray hair that refuses to cooperate, this color could be a game-changer. It’s easy to use at home, and the results rival professional treatments.
Just keep in mind, it’s a bit on the pricier side, but the quality really shows.
What Factors Should You Consider When Choosing the Best Store Bought Hair Color?
When choosing the best store bought hair color, several factors should be taken into account to ensure optimal results.
- Hair Type: Your hair type—whether it’s fine, thick, curly, or straight—can influence how well the color adheres and how vibrant it appears. Different formulations may work better for specific hair types, so understanding your own can help you select a product that delivers the best results.
- Desired Color: Consider the shade you want to achieve, as some hair colors may require special formulations or techniques to achieve the desired look. This includes understanding whether you want a permanent, semi-permanent, or temporary color, as well as how the color may appear on your natural hair base.
- Ingredients: Review the ingredients list, as some hair colors contain harsh chemicals that can damage your hair. Opting for products with nourishing ingredients like oils or natural extracts can help minimize damage and enhance the overall health of your hair.
- Allergies and Sensitivities: If you have known allergies or sensitivities to certain chemicals or fragrances, it’s crucial to check for these in the product. Many brands offer allergy-tested or hypoallergenic options that can provide a safer choice for those with sensitive skin.
- Brand Reputation: Researching brands and reading reviews can provide insights into the effectiveness and reliability of the hair color you are considering. Established brands with positive user feedback often have a proven track record of delivering quality results.
- Application Method: Different products come with various application methods, such as kits that require mixing or pre-mixed options. Choosing a method that you are comfortable with can make the coloring process easier and more enjoyable, resulting in better application and overall satisfaction.
- Price: Store bought hair colors can vary widely in price, so it’s important to consider your budget while also weighing the quality and effectiveness of the product. Sometimes, investing a bit more in a reputable brand can lead to better results and less damage in the long run.
What Ingredients Should You Look For in Store Bought Hair Color?
When selecting the best store bought hair color, it’s essential to look for specific ingredients that ensure quality and minimize damage to your hair.
- Amino Acids: These building blocks of protein help strengthen hair and improve its texture. Hair color formulas enriched with amino acids can enhance the overall health of your hair while providing vibrant color.
- Plant-Based Extracts: Ingredients like aloe vera, chamomile, and hibiscus are known for their soothing and nourishing properties. They help protect the scalp and hair during the coloring process, reducing irritation and enhancing shine.
- Natural Oils: Oils such as argan, coconut, and jojoba are excellent for hydration and adding moisture to the hair. They help to lock in color while providing a protective barrier against damage from the coloring agents.
- Hydrogen Peroxide: Often used as a developer, hydrogen peroxide is essential for lightening hair prior to applying color. Look for products with lower concentrations to minimize damage while still achieving the desired shade.
- Conditioning Agents: Ingredients like silicones or polyquaterniums help to smooth the hair cuticle and reduce frizz. These agents not only improve the application process but also leave the hair looking shiny and healthy post-coloring.
- Parabens and Sulfate-Free Formulas: Choosing hair colors free from parabens and sulfates can help maintain hair health and color longevity. These chemicals can strip moisture and cause dryness, so opting for gentler formulas is advisable.
- pH Balancers: Ingredients that balance the pH of the hair color can help maintain hair integrity and prevent damage. A balanced pH ensures that the cuticle remains closed, locking in color and moisture.
How Do Different Brands of Store Bought Hair Color Compare in Quality?
| Brand | Quality Rating | Price Range | Brand Reputation | Variety of Shades | Availability | Hair Type Suitability |
|---|---|---|---|---|---|---|
| L’Oréal | High – Known for vibrant color and long-lasting results | $10 – $15 – Affordable for most budgets | High customer satisfaction | Wide range of shades available | Available online and in most stores | Suitable for normal to damaged hair |
| Clairol | Medium – Reliable but may fade faster than premium brands | $8 – $12 – Budget-friendly option | Good reputation with users | Variety of shades but limited compared to others | Available online and in drugstores | Best for normal hair |
| Garnier | High – Popular for nourishing ingredients and natural finish | $9 – $14 – Reasonable pricing for quality | Positive brand reputation | Extensive shade selection | Available both online and in stores | Great for dry or damaged hair |
| Schwarzkopf | Very High – Highly rated for professional-like results at home | $12 – $20 – Slightly higher price for superior quality | Highly regarded among users | Wide variety of shades offered | Available online and in beauty supply stores | Suitable for all hair types |
Which Brands Are Most Highly Rated by Consumers?
The top brands for store-bought hair color that receive high consumer ratings are:
- Clairol Nice ‘n Easy: This brand is known for its easy application and natural-looking results, making it a favorite among consumers seeking a subtle change. The formula contains conditioners that help maintain hair health while providing vibrant color.
- L’Oréal Paris Feria: Feria is praised for its bold and vivid color options, appealing to those who want a more striking transformation. Its multi-faceted color technology ensures dimensional results and long-lasting vibrancy.
- Schwarzkopf Keratin Color: This brand is recognized for its keratin-infused formula that not only colors but also strengthens hair. Consumers appreciate its ability to cover gray hair effectively while leaving hair feeling soft and looking shiny.
- Revlon Colorsilk: Revlon Colorsilk is celebrated for its ammonia-free formula, which is gentler on hair and provides a rich, even color. Many users report excellent gray coverage and a pleasant scent compared to other brands.
- Garnier Nutrisse: Garnier Nutrisse stands out for its nourishing ingredients like avocado oil, which help keep hair moisturized during the coloring process. Its wide range of shades and ease of use make it a go-to for those coloring their hair at home.
Are There Popular Shades Recommended by Hair Color Experts?
Hair color experts often recommend a variety of shades that not only enhance natural beauty but also suit different skin tones and hair types. Here are some popular shades:
- Chestnut Brown: This warm, rich shade is ideal for those looking to add depth and dimension to their hair. It complements a wide range of skin tones and provides a natural, sun-kissed look, making it a favorite for many.
- Soft Black: A softer alternative to jet black, this shade offers a beautiful, glossy finish without the harshness of darker colors. It enhances the richness of hair while still being versatile for various styles and occasions.
- Golden Blonde: This bright, cheerful shade adds warmth and brightness to your overall appearance. Golden blonde works particularly well for those with warm skin tones and can brighten up dull hair for a vibrant look.
- Mahogany: A stunning mix of red and brown, mahogany provides a unique and sophisticated color choice. This shade is perfect for those looking to add an element of surprise to their hair, offering a rich and luxurious appearance.
- Platinum Blonde: For those seeking a bold change, platinum blonde is a striking option that makes a statement. This light, icy shade can be quite flattering but requires maintenance to keep it looking fresh and healthy.
- Soft Ash Brown: This cool-toned brown is perfect for those who prefer a more understated look. Soft ash brown can neutralize any unwanted warmth in the hair, making it an excellent choice for individuals with cool skin tones.
- Vibrant Red: A standout color that exudes confidence, vibrant red can range from deep ruby to bright copper hues. This shade is ideal for those looking to express their personality and can be tailored to suit various skin tones.
What Are the Main Pros and Cons of Using Store Bought Hair Color?
| Pros | Cons |
|---|---|
| Convenient and easy to use at home. | Results can vary between different brands. |
| Wide variety of colors available. | May cause hair damage if used improperly. |
| Cost-effective compared to salon treatments. | Color may fade faster than professional applications. |
| Some products are designed for easy application. | Some products may contain harsh chemicals. |
| Available at most retail locations. | Application process can be messy. |
| Some formulas include nourishing ingredients. | Not suitable for all hair types. |
| Some colors can provide long-lasting results. | Some may require mixing before application. |
How Does Store Bought Hair Color Compare to Professional Salon Treatments?
| Aspect | Store Bought Hair Color | Professional Salon Treatments |
|---|---|---|
| Price | Typically ranges from $5 to $20 – More budget-friendly for at-home use. | Ranges from $50 to $200 – Higher cost due to expert application and quality products. |
| Application | Self-application; requires some skill and following instructions. | Applied by professional stylists; tailored to individual hair needs. |
| Longevity | Lasts 4-6 weeks; may fade quicker due to at-home application. | Lasts 6-12 weeks; typically more resistant due to professional techniques. |
| Results | Varies by product; may not achieve salon-quality results. | Consistent, high-quality results; customized to enhance hair texture and color. |
| Ingredients | Often contains harsher chemicals; may lack nourishing ingredients. | Uses high-quality, professional-grade ingredients that are often enriched with conditioning agents. |
| Availability | Widely available in drugstores and supermarkets; convenient for immediate use. | Available at salons; may require appointments and planning. |
| Color Range | Limited to popular shades; may not offer unique or custom colors. | Extensive color options, including custom formulations tailored to individual preferences. |
| Damage Potential | Higher risk of damage if misapplied; may lead to uneven color or dryness. | Professional assessment minimizes damage; skilled application reduces risk to hair. |
What Tips Can Help You Get the Best Results with Store Bought Hair Color?
To achieve the best results with store-bought hair color, consider the following tips:
- Choose the Right Shade: Selecting a shade that complements your natural hair color and skin tone is crucial for a flattering result. It’s often best to stay within two shades of your natural color to avoid drastic contrasts.
- Perform a Patch Test: Always conduct a patch test before applying hair color to your entire head. This helps you check for allergic reactions and ensures that the color will look good on your hair.
- Follow the Instructions Carefully: Each brand may have different application techniques and timing. Adhering strictly to the manufacturer’s instructions can help you avoid mishaps and achieve the desired color.
- Prepare Your Hair: For optimal results, your hair should be clean and dry, with no styling products in it. Washing your hair a day or two before coloring allows natural oils to protect your scalp during the process.
- Use the Right Tools: Invest in good quality applicators, such as brushes and gloves, to ensure even application. This can help you avoid missed spots and achieve a more uniform color.
- Consider a Professional Touch: If you’re uncertain about coloring your hair, consider seeking advice from a professional stylist. They can guide you on the best product to use and assist with the application if needed.
- Condition After Coloring: Post-coloring, use a deep conditioning treatment to restore moisture and shine. This helps maintain your hair’s health and prolong the life of your color.
What Preparation Steps Are Important Before Coloring Your Hair?
Before coloring your hair, several important preparation steps can ensure better results and minimize damage.
- Choose the Right Color: Selecting a shade that complements your skin tone is crucial. Consider consulting a color wheel or a professional stylist to help you find the best store bought hair color that will enhance your natural features.
- Perform a Strand Test: This test helps determine how your hair will react to the dye. By applying the color to a small section of hair, you can check the final shade and assess any potential allergic reactions before proceeding with the entire head.
- Gather Necessary Supplies: Having all your tools ready is essential for a smooth application process. Make sure to have gloves, an applicator brush, a mixing bowl, and towels on hand to protect your skin and surfaces from stains.
- Wash Your Hair: It’s often best to color hair that hasn’t been freshly washed. The natural oils on your scalp can help protect against irritation and create a barrier that can make the color application more effective.
- Read the Instructions: Every hair dye product comes with specific guidelines that need to be followed for the best results. Make sure you thoroughly read and understand the instructions before starting the coloring process to avoid mistakes.
- Prepare Your Space: Choose a well-ventilated area to work in and cover surfaces to prevent staining. Having a clean and organized space will make the process easier and more enjoyable.
How Should You Care for Your Hair After Using Store Bought Hair Color?
After using store-bought hair color, proper care is essential to maintain the vibrancy and health of your hair.
- Moisturizing Shampoo: Use a sulfate-free, moisturizing shampoo specifically designed for colored hair.
- Conditioner: Apply a deep conditioner or a color-safe conditioner to help lock in moisture and protect the color.
- Heat Protection: Always use a heat protectant spray before styling with heat tools to prevent damage and fading.
- Limit Washing: Reduce the frequency of washing your hair to help preserve the color and natural oils.
- UV Protection: Use hair products with UV filters or wear a hat in the sun to prevent color fading due to sun exposure.
- Regular Touch-ups: Plan regular touch-ups to maintain the color and cover any roots that may show.
Moisturizing shampoos help cleanse the hair without stripping away the color, keeping it vibrant for longer. Look for formulas that are free from sulfates, as they can be harsh and lead to quicker color fading.
Conditioners designed for color-treated hair provide essential nutrients and hydration, allowing the hair to remain soft and manageable. Deep conditioning treatments can be used weekly to restore moisture, especially if your hair feels dry or damaged.
Heat protection is crucial when using blow dryers, curling irons, or straighteners, as high temperatures can cause the color to fade and the hair to become brittle. A good heat protectant will form a barrier against the heat and maintain the integrity of your hair.
Limiting how often you wash your hair can significantly prolong the life of your color. Consider stretching the time between washes and using dry shampoo on non-wash days to keep your hair looking fresh without the need for frequent cleansing.
UV protection is essential, as the sun’s rays can fade hair color just like they do with skin. Look for hair products that contain UV filters or consider wearing a hat when spending prolonged periods outdoors.
Regular touch-ups are necessary to keep the color looking fresh, especially for shades that can fade quickly or for those with noticeable root growth. Scheduling appointments or using at-home touch-up kits can help maintain a polished look.
Related Post: