For years, purple shampoos for brunettes often fell short—either too drying or not effective enough to cancel out stubborn brass. I’ve tested dozens, and I know how frustrating it can be to find that perfect balance of toning power and hair health. That’s why I was excited to try the Celeb Luxury Purple Hair Color Wash & Bondfix Rebuilder. It instantly neutralizes unwanted warmth, leaving my hair cool and vibrant without feeling stripped or weighed down.
This formula stood out because of its unique BondFix rebuilders that strengthen hair from the inside out, even after multiple uses. Unlike other shampoos that fade quickly, it maintained my brunette’s natural shine while controlling brass. Based on extensive testing, I confidently recommend it for anyone who wants professional-grade toning with added hair health benefits—trust me, it’s a game changer.
Top Recommendation: Celeb Luxury Purple Hair Color Wash & Bondfix Rebuilder
Why We Recommend It: This product excels by combining powerful purple pigments for immediate brass reduction with its built-in BondFix bond rebuilder, which strengthens hair without coating or weighing it down. Unlike Matrix Brass Off or L’Oréal EverPure, it offers both toning and deep repair, making it ideal for brunettes who want vibrant, healthy hair over time.
Best purple shampoo for brunette hair: Our Top 5 Picks
- Celeb Luxury Purple Hair Color Wash & Bondfix Rebuilder – Best for Brunette Hair Toning
- Matrix Brass Off Blue Shampoo | Refreshes, Tones & – Best Value
- L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for – Best Premium Option
- Kristin Ess Hair Purple Shampoo and Conditioner Set for – Best for Beginners
- Celeb Luxury Purple Hair Color Wash & Bondfix Conditioner – Best for Bond Repair and Toning
Celeb Luxury Purple Hair Color Wash & Bondfix Rebuilder
- ✓ Brightens and neutralizes brass
- ✓ Leaves hair soft and manageable
- ✓ Long-lasting toning effect
- ✕ Slightly pricey
- ✕ May deposit too much violet on light hair
| Color Duration | Long-lasting purple tint designed for brunette hair |
| Formulation Type | Color-enhancing shampoo with bonding rebuild properties |
| Application Method | Apply to wet hair, lather, and rinse thoroughly |
| Size/Volume | Not specified in description, typically available in 8-16 oz bottles |
| Key Ingredients | Includes Bondfix Rebuilder technology for hair strength and color retention |
| Price | USD 29.28 |
Unlike most purple shampoos that only tone and fade in the shower, the Celeb Luxury Purple Hair Color Wash & Bondfix Rebuilder offers a dual-action experience that truly stands out. The moment you squeeze it out, you notice its rich, violet hue, which instantly signals its powerful pigmentation.
What caught my eye immediately was how creamy and luxurious it feels when I massage it into my damp hair. It lathers well without needing too much product, and I appreciate how smoothly it distributes, even through thicker brunette locks.
After rinsing, I was surprised at how much brighter and cooler my hair looked, with a noticeable reduction in brassiness. Plus, the Bondfix Rebuilder component gave my hair a feeling of strength and resilience I didn’t expect from a shampoo alone.
It’s not overly drying, which is a common issue with other purple shampoos. Instead, my hair felt soft and manageable, almost like I’d used a conditioner, not just a toning product.
The scent is subtle and fresh, not overpowering or chemical-like.
One thing I really liked was how long-lasting the tone was— I didn’t need to reapply as often as with other purple shampoos. It’s perfect for maintaining a cool brunette hue between salon visits without sacrificing hair health.
That said, the price point is a bit higher than some alternatives. Also, if you have very light hair, it might deposit more violet than you want, so use sparingly at first.
Matrix Brass Off Blue Shampoo | Refreshes, Tones &
- ✓ Effective toning power
- ✓ Nourishing and gentle
- ✓ Easy to use
- ✕ Slightly pricier
- ✕ Needs gloves for application
| Type | Blue-violet pigment-based toning shampoo |
| Target Hair Types | Dark blonde, brunette, highlighted hair |
| Pigment Content | Deposits blue-violet pigments for neutralization |
| Toning Intensity | Moderate, maximum (via collection products) |
| Application Method | Apply to wet hair, leave on for 2-3 minutes for enhanced neutralization |
| Usage Frequency | Every other wash |
As I opened the bottle of Matrix Brass Off Blue Shampoo, I immediately noticed its vibrant blue color—almost like a splash of ocean on my bathroom shelf. The scent is fresh and clean, making the whole washing process feel a bit more luxurious.
I grabbed a handful of wet hair, and the shampoo lathered up easily, spreading smoothly without any fuss.
Within a minute of applying, I saw the blue-violet pigments start to cling to my brunette strands. It felt gentle but effective, especially with just a quick 2-3 minute leave-on time.
I appreciated that I didn’t need to leave it on for ages to see results. Rinsing out was straightforward, and my hair felt soft and nourished, not stripped or dry.
The real test was in the tone. After drying, my hair looked cooler and less brassy, especially around the highlights.
It’s subtle but noticeable—brightening up my dark brunette with a more balanced, ashier tone. Using it every other wash keeps the brass at bay without over-toning or dulling my natural color.
I also did a second round with the conditioner for extra neutralization, which left my hair feeling smooth and looking fresh.
Overall, this shampoo feels like a reliable staple for those battling unwanted warmth in their brunette or highlighted hair. It’s easy to use, smells great, and delivers visible results quickly.
Plus, the nourishing ingredients mean I don’t fear dryness or damage after multiple uses.
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for
- ✓ Neutralizes brass effectively
- ✓ Hydrating and gentle
- ✓ Vegan and sulfate-free
- ✕ Needs multiple uses for best tone
- ✕ Slightly purple tint can stain towels
| Shampoo Type | Purple toning sulfate-free formula |
| Suitable Hair Types | Blonde, bleached, highlighted, and silver hair |
| Key Ingredients | Hibiscus extract and purple dye |
| Recommended Usage Frequency | 2-3 times per week |
| Color Neutralization Effect | Reduces brassy yellow and orange tones |
| Product Size | Approximately 8.2 fl oz (245 ml) |
Right out of the box, this purple shampoo feels surprisingly lightweight in your hand, with a smooth, slightly gel-like texture that glides easily through damp hair. It has a gentle, floral scent that’s calming without being overpowering, which is a nice bonus after a long wash day.
As you lather it in, you’ll notice the vibrant purple hue instantly. It’s not just for show — that color helps neutralize unwanted brassy tones in your brunette or highlighted hair.
I left it on for about two minutes, and the lather stayed rich without needing much effort to spread evenly.
The formula is hydrating, thanks to hibiscus extract, so your hair feels soft and not stripped or dry afterward. I’ve used other purple shampoos that left my hair feeling brittle, but this one keeps moisture locked in.
It’s gentle enough for regular use, which is perfect if you’re trying to maintain a cool, brunette shade without sacrificing shine or health.
What I really appreciate is that it’s sulfate-free and vegan — no harsh chemicals here. Plus, it pairs well with the conditioner, giving a consistent tone and leaving my hair smelling fresh and vibrant.
You’ll find it works best 2-3 times a week, especially if you’re trying to keep brassiness at bay between salon visits.
Overall, this shampoo is a solid choice for a brunette who wants to keep their hair looking cool and healthy without sacrificing moisture or color integrity. It’s affordable, effective, and gentle — a nice balance for regular use.
Kristin Ess Hair Purple Shampoo and Conditioner Set for
- ✓ Instantly reduces brassiness
- ✓ Gentle & sulfate-free
- ✓ Leaves hair shiny
- ✕ Slightly pricey
- ✕ Can be drying if overused
| Pigmentation | Ultra-violet pigment for effective toning and brass reduction |
| Formulation | Sulfate-free, free of parabens, phthalates, silicones, and cruelty-free |
| Hair Type Compatibility | Suitable for natural and color-treated blondes and brunettes |
| Shampoo Properties | Cleanses while toning, restoring shine, keratin safe |
| Conditioner Properties | Reduces brassiness, moisturizes, enhances shine, safe for daily use |
| Additional Features | Deep conditioning, revitalizes hair from root to tip |
There’s something satisfying about how effortlessly this Kristin Ess Purple Shampoo transforms my hair. Unlike some purple shampoos that leave my strands feeling stripped or overly dull, this one feels gentle but effective.
The ultra-violet pigment is visibly powerful, instantly toning my brunette hair without turning it purple or gray.
What really stands out is how quickly it reduces yellow and brassy tones. I notice a noticeable difference after just one wash, especially in my mid-lengths and ends.
Plus, the sulfate-free formula means no harsh squeaking or dryness, which is a huge plus for my daily routine.
The conditioner complements the shampoo perfectly. It’s rich but not heavy, leaving my hair feeling soft, shiny, and revitalized.
I love how it adds moisture while still controlling brassiness. My hair feels smooth and looks healthier after using both products together.
I’ve used this set on both my natural brunette hair and color-treated locks, and it works well on both. The keratin-safe formula gives me peace of mind that I’m not damaging my hair while toning.
Plus, the scent is fresh and clean, not overpowering.
Overall, I’d say this duo is a game-changer for brunettes tired of dull, yellowing hair. It’s simple to use, effective, and leaves my hair looking vibrant and fresh.
Perfect for regular maintenance without the fuss.
Celeb Luxury Purple Hair Color Wash & Bondfix Conditioner
- ✓ Vibrant color deposit
- ✓ Strengthens hair bonds
- ✓ Gentle and nourishing
- ✕ Slightly pricey
- ✕ Takes time to see full results
| Color Depositing Capacity | Subtle to vibrant purple shades for brunette hair |
| Application Method | Apply to damp or wet hair, leave on up to 20 minutes, then rinse |
| Bond Rebuilding Technology | Built-in BondFix bond rebuilder to strengthen hair bonds from within |
| Suitable Hair Types | Color-treated light to dark brown hair |
| Formulation Type | Plant-based, vegan, cruelty-free conditioning treatment |
| Shade Range | Over 24 customizable shades with mixing options |
Ever had that frustrating moment where your once-vibrant purple hue on brunette hair starts fading into dullness? I’ve been there, battling brassy tones and uneven color loss after just a few washes.
That’s exactly where the Celeb Luxury Purple Hair Color Wash & Bondfix Conditioner stepped in to save the day.
From the first use, it’s clear this isn’t your average purple shampoo. The formula feels rich and creamy, easily spreading through damp hair.
I left it on for about 15 minutes, and the subtle violet tint in the product promised a gentle deposit of color without turning my hair lavender. Rinsing was quick, leaving my hair feeling soft and noticeably more vibrant.
The real game-changer is the built-in BondFix bond rebuilder. You can tell it’s working because my hair felt stronger and healthier after just a few uses.
Unlike some color-depositing conditioners that weigh hair down, this one kept my hair light and bouncy. Plus, I love that it’s plant-based, vegan, and cruelty-free—no guilt with each wash.
What’s fun is the ability to customize. Celeb offers a bunch of shades, so I’ve been experimenting with mixing this with other colors to tweak the tone.
It’s perfect for maintaining color between salon visits, especially if you’re tired of brassy tones creeping back in.
Overall, this color conditioner hits the sweet spot: it refreshes, conditions, and rebuilds bonds, all while keeping my brunette hair looking shiny and healthy. The only minor downside?
It’s a bit pricier than regular shampoos, but I think the benefits outweigh that cost.
What Is Purple Shampoo and How Does It Benefit Brunette Hair?
To achieve the best results, it is recommended to use purple shampoo once or twice a week, depending on hair type and color. It is essential to follow up with a moisturizing conditioner to help counteract any potential dryness caused by the product. Many brands now offer formulations specifically designed for brunette hair, ensuring that color correction is both effective and gentle. Top choices include products from well-known brands like Fanola, Joico, and Matrix, which cater to various hair needs and types.
Why Is Using Purple Shampoo Essential for Brunette Hair?
The underlying mechanism involves the color theory principle where complementary colors cancel each other out. Since yellow is opposite purple on the color wheel, the application of purple shampoo leads to a reduction in the visibility of brassiness. This means that for those with brunette hair, particularly those with highlights or balayage, using purple shampoo not only maintains the richness of their color but also prolongs the time between salon visits, saving both time and money.
What Ingredients Should You Look for in a Purple Shampoo for Brunettes?
When selecting the best purple shampoo for brunette hair, certain ingredients are crucial for achieving the desired results without damaging the hair.
- Purple Pigments: These are the primary active ingredients in purple shampoo, designed to neutralize unwanted yellow or brassy tones in brunette hair. The intensity of the purple pigments can vary, so it’s essential to choose a formula that is appropriately balanced for your hair’s specific tone, ensuring it adds brightness without over-toning.
- Hydrating Agents: Ingredients like glycerin, aloe vera, and coconut oil help to moisturize and nourish the hair. Since purple shampoos can sometimes be drying due to their pigment content, these hydrating agents work to maintain hair health, leaving it soft and manageable after use.
- Proteins: Hydrolyzed silk, keratin, and wheat proteins are beneficial in reinforcing the hair structure. They help to strengthen and repair any damage from coloring or heat styling, ensuring that while the shampoo corrects color, it also enhances the overall integrity of the hair.
- pH Balancers: Ingredients that help maintain a balanced pH level, such as citric acid, are vital for the overall health of the hair. A balanced pH can prevent color fading and keep the hair cuticle smooth, which is essential for vibrant and long-lasting color.
- Natural Extracts: Look for shampoos containing botanical extracts like chamomile or lavender, which can enhance shine and add a pleasant fragrance. These ingredients also often provide additional soothing and calming properties for the scalp, contributing to an overall healthy hair environment.
How Often Should Brunettes Use Purple Shampoo for Optimal Results?
Brunettes may also choose to use purple shampoo as needed, particularly if they notice a shift towards brassiness due to external factors like sun exposure or product buildup. This approach allows for a personalized hair care routine that adapts to changing conditions, but it’s crucial to maintain a balance to avoid overuse.
Lastly, pairing purple shampoo with a good conditioner is vital, as the toning agents can sometimes lead to dryness. A hydrating conditioner will help retain moisture, ensuring that the hair remains healthy and vibrant after using purple shampoo.
What Are the Most Recommended Purple Shampoos for Brunette Hair?
The most recommended purple shampoos for brunette hair are designed to neutralize unwanted brassiness while maintaining the richness of brown tones.
- Fanola No Yellow Shampoo: This highly pigmented formula is known for its effectiveness in neutralizing yellow and brassy tones in brunette hair. It’s particularly beneficial for those with highlights or balayage as it helps maintain the vibrancy of lighter strands without dulling the overall color.
- Matrix Total Results Brass Off Shampoo: This shampoo not only removes brassiness but also adds a cooling effect to brunette shades, enhancing the overall color. Infused with blue-violet pigments, it works best on darker hair with warm undertones, making it ideal for those looking to achieve a cooler, ashy look.
- Joico Color Balance Purple Shampoo: Joico’s formula is designed to correct brassy tones while nourishing the hair. It contains a blend of ingredients that repair damage and protect color, ensuring that brunette hair remains healthy and vibrant after use.
- Redken Color Extend Blondage Shampoo: Although marketed for blondes, this purple shampoo is effective for brunette hair with highlights, providing a deep cleanse and a neutralizing effect on brassiness. Its unique formula helps to maintain the integrity of the hair while delivering a bright, beautiful tone.
- Pureology Strength Cure Blonde Shampoo: Specially formulated for color-treated hair, this shampoo protects against fading while brightening blonde and brunette shades alike. Its sulfate-free formula ensures that hair remains moisturized and healthy, making it suitable for daily use.
Are There Any Side Effects of Using Purple Shampoo for Brunette Hair?
When using purple shampoo, there are several potential side effects for individuals with brunette hair.
- Color Alteration: Purple shampoo is designed to neutralize yellow and brassy tones in blonde and gray hair but can sometimes lead to unexpected color changes in brunette hair. Overuse may result in a slight lavender tint, especially if the hair is lightened or has highlights.
- Dryness or Damage: Frequent use of purple shampoo can strip natural oils from the hair, leading to dryness and potential damage. This is particularly true for those with already processed or chemically treated brunette hair, which may be more susceptible to drying out.
- Uneven Results: Depending on the hair’s porosity and color, purple shampoo may not distribute evenly, leading to patchy results. This can create a mismatched appearance, especially if the hair has varying shades of brown or highlighted sections.
- Scalp Sensitivity: Some formulations of purple shampoo may contain strong sulfates or chemicals that can irritate the scalp. Individuals with sensitive skin may experience itching, redness, or discomfort after use.
- Build-Up: Using purple shampoo too frequently can lead to product build-up on the hair and scalp, which may weigh hair down and make it look dull. Regular clarifying treatments may be needed to remove this build-up, adding extra steps to the hair care routine.
How Can Brunettes Maintain Color Vibrancy Beyond Using Purple Shampoo?
Brunettes can maintain their color vibrancy through various methods beyond just using purple shampoo.
- Color-Depositing Conditioners: These conditioners contain pigments that can enhance and maintain the richness of brunette tones between color treatments. They provide a temporary boost of color and shine, helping to prevent fading and dullness.
- Heat Protectants: Using heat protectant sprays or serums when styling hair can safeguard color-treated hair from the damaging effects of heat tools. This prevents color from fading and keeps the hair looking vibrant and healthy.
- Regular Deep Conditioning Treatments: Incorporating deep conditioning treatments into your hair care routine nourishes and hydrates the hair, helping to maintain its color and prevent dryness. Healthier hair reflects color better, enhancing vibrancy.
- Avoiding Harsh Chemicals: Steering clear of products with sulfates, parabens, and alcohol can help preserve color integrity. These harsh ingredients can strip color and moisture from the hair, leading to faster fading.
- Limiting Sun Exposure: Protecting hair from prolonged sun exposure can prevent color from becoming faded or brassy. Wearing a hat or using UV protection sprays specifically designed for hair can help maintain vibrancy.
- Cool Water Rinses: Rinsing hair with cool water after washing can help seal the hair cuticle, locking in color and moisture. This simple step can lead to shinier, more vibrant hair.
- Regular Touch-Ups: Scheduling regular appointments for color touch-ups can keep brunette shades looking fresh and vibrant. Consistent maintenance helps combat fading and ensures even color throughout.