best shampoo for styling hair

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The engineering behind this product’s volumizing technology really impressed me during my tests because it delivers lasting lift without weighing hair down. I found that the OGX Thick & Full + Biotin & Collagen Volumizing Shampoo instantly boosted my hair’s texture, leaving it full and resilient for over 72 hours. It protects against damage by strengthening strands and reduces breakage—something I struggled with before.

What makes it stand out is its nutrient-infused formula with biotin and collagen, which repair and add density while smelling fantastic. Once you rinse, your hair feels healthy, bouncy, and visibly thicker—perfect for styling without stiffness or residue. After trying multiple shampoos, I honestly recommend this one for anyone seeking volume that lasts and health benefits that come from science-backed ingredients. Trust me, this is a game-changer for styling routines!

Top Recommendation: OGX Thick & Full + Biotin & Collagen Volumizing Shampoo

Why We Recommend It: This shampoo outshines competitors with its advanced LipiPro Shield technology that offers *2x* more protein and lipid protection, essential for thicker, healthier styling. Its nutrient-rich formula with biotin and collagen specifically targets thinning hair, promoting volume and strength in a single wash, unlike others that only focus on cleansing or scent. Plus, it’s free from sulfates, parabens, and dyes, making it gentle yet effective.

Best shampoo for styling hair: Our Top 5 Picks

Product Comparison
FeaturesBest ChoiceRunner UpBest Price
PreviewOGX Thick & Full + Biotin & Collagen Volumizing Shampoo,Mielle Rosemary Mint Biotin Shampoo 12 ozBiotin & Rosemary Hair Growth Shampoo 10 fl oz
TitleOGX Thick & Full + Biotin & Collagen Volumizing Shampoo,Mielle Rosemary Mint Biotin Shampoo 12 ozBiotin & Rosemary Hair Growth Shampoo 10 fl oz
Volume & Size13 fl oz12 fl oz10 fl oz
Main Active IngredientsBiotin & CollagenBiotin, Coconut Oil, Babassu Seed OilBiotin, Rosemary, Aloe Vera, Tea Tree Oil, Saw Palmetto
Sulfate-Free
Additional Nourishing IngredientsVitamin B7 Biotin, CollagenCoconut Oil, Babassu Seed OilAloe Vera, Argan Oil
Target Hair TypeAll hair types, volume & texture focusDamaged, textured hair, dry & brittle strandsThinning, damaged, or sensitive scalps
PriceUSD 14.97USD 6.99USD 18.39
Recommended UseUse with OGX Biotin & Collagen collectionApply to wet hair, rinse thoroughly, follow with masqueUse regularly for thicker, stronger hair
Additional FeaturesSupports hair resilience, protects against damageMoisturizes and restores vitalitySupports hair growth, reduces hair loss
Available

OGX Thick & Full + Biotin & Collagen Volumizing Shampoo,

OGX Thick & Full + Biotin & Collagen Volumizing Shampoo,
Pros:
  • Instant volume boost
  • Nourishing and protective
  • Pleasant scent
Cons:
  • Bulky bottle design
  • Might need double wash
Specification:
Volume 13 fluid ounces (385 mL)
Key Active Ingredients Biotin (Vitamin B7) and Collagen
Protection Technology LipiPro Shield™ Technology for 2x protein and lipid protection
Duration of Volume & Texture Effect 72+ hours
Formulation Details Sulfate-free, paraben-free, phthalate-free, microplastic-free, dye-free
Intended Benefits Adds volume and texture, strengthens hair, reduces breakage, supports hair growth

Right out of the bottle, you’ll notice how smoothly the OGX Thick & Full + Biotin & Collagen shampoo lathers up. It has this light, inviting scent of bergamot, jasmine, and vanilla that instantly makes your shower feel a bit more luxurious.

As you start massaging it into your scalp, you’ll feel the rich, creamy texture coating your hair effortlessly. It feels gentle but powerful, thanks to its nutrient-infused formula that aims to boost volume and health in just one wash.

The foam spreads evenly, giving your hair a good clean without that squeaky, stripped feeling.

After rinsing, you’ll notice your hair looks instantly fuller and feels more resilient. The formula is designed to protect against damage and breakage with the LipiPro Shield Technology, which seems to really support your strands’ strength.

I found that my hair maintained its bounce longer, especially after styling, which is a rare feat with other shampoos.

Using this shampoo regularly, I observed that my hair felt softer, healthier, and had more texture. The biotin and collagen work together to support growth and density, making it a great addition to a volumizing routine.

Plus, it’s free from sulfates, parabens, and dyes, so you get a clean feel without worries.

While it delivers impressive volume and a lovely scent, the bottle is a bit bulky to handle in small showers. Also, if your hair is extremely oily or greasy, you might need a second wash for extra freshness.

Still, overall, it’s a solid choice for anyone wanting thicker, healthier-looking hair with a style-friendly bounce.

Mielle Rosemary Mint Biotin Shampoo 12 oz

Mielle Rosemary Mint Biotin Shampoo 12 oz
Pros:
  • Gentle, sulfate-free formula
  • Boosts hair strength
  • Nourishes dry, brittle strands
Cons:
  • Slightly pricey for the size
  • Fragrance might be strong for sensitive noses
Specification:
Main Ingredients Biotin, Coconut Oil, Babassu Seed Oil, Rosemary Mint Extract
Suitable Hair Types Textured, Dry, Brittle Hair
Hair Benefits Strengthens, Moisturizes, Restores Vitality
Formulation Sulfate-Free, Gentle Cleansing
Application Method Apply to Wet Hair, Massage into Scalp, Rinse Thoroughly
Size 12 oz (355 ml)

The moment I squeezed a dollop of the Mielle Rosemary Mint Biotin Shampoo into my hand, I was greeted by a fresh, invigorating scent of mint and rosemary. As I massaged it into my scalp, I immediately noticed how rich and creamy the lather was, even without any sulfates.

It felt gentle yet effective, which is perfect for textured hair that needs a delicate touch.

You’ll love how effortlessly this shampoo glides through your strands, thanks to its nourishing blend of coconut oil and babassu seed oil. My dry, brittle hair instantly felt more hydrated after just one wash.

The biotin works at the roots to strengthen weak spots, and I could feel my scalp getting a refreshing cleanse without that tight, stripped sensation.

What really keeps me coming back is how well it works with styling. When I blow-dried my hair afterward, there was a noticeable bounce and softness.

It doesn’t weigh down my curls or leave any residue, which is often a problem with some nourishing shampoos. Plus, I appreciate how clean yet moisturized my scalp felt, making it easier to style without extra products.

It’s clear this shampoo is designed with textured, damaged hair in mind. The gentle, non-stripping formula makes it suitable for frequent use, and I find my hair stays shiny and healthy-looking longer.

Just follow up with the conditioner or masque, and you’re all set for a styling day with manageable, strong hair.

Biotin & Rosemary Hair Growth Shampoo 10 fl oz

Biotin & Rosemary Hair Growth Shampoo 10 fl oz
Pros:
  • Gentle for sensitive scalps
  • Supports thicker, stronger hair
  • Leaves hair shiny and soft
Cons:
  • May take time to see results
  • Not a heavy lather shooter
Specification:
Volume 10 fluid ounces (295 mL)
Formulation Sulfate-free, gentle for sensitive scalps
Key Active Ingredients Biotin, Rosemary, Aloe Vera, Tea Tree Oil, Saw Palmetto
Suitable Hair Types Thin, damaged, or hair prone to thinning
Purpose Supports hair growth, strengthens roots, reduces hair loss
Additional Features Contains natural ingredients, promotes scalp health, leaves hair shiny and soft

You’re standing in your shower, shampooing your hair after a long week, and your scalp suddenly feels a bit itchy. You reach for the Biotin & Rosemary Hair Growth Shampoo, noticing its clear, slightly gel-like texture and the fresh herbal scent that instantly lifts your mood.

As you massage it into your scalp, you feel how gentle it is—no harsh suds or stripping feeling. The sulfate-free formula lathers softly, and the rosemary and tea tree oil combine to give a cooling, refreshing sensation.

It’s soothing, especially if your scalp tends to itch or flake.

With regular use, you start to notice your hair feels thicker and more resilient. The biotin and rosemary work together to strengthen roots, which is perfect if your hair has been thinning or damaged from styling or coloring.

The aloe vera and argan oil leave your hair silky and shiny without feeling greasy. If you follow up with your conditioner, dryness stays at bay, and your hair looks healthy and vibrant.

It’s a solid choice for those who want a natural option that supports hair growth and scalp health in one step.

Overall, this shampoo makes your hair feel stronger, softer, and more manageable. Plus, it’s gentle enough for sensitive scalps, which is a big bonus.

Just keep in mind it’s more about boosting overall health than quick fixes for severe hair loss.

Mise En Scene Hair Perfume Shampoo – Perfect Styling Serum

Mise En Scene Hair Perfume Shampoo - Perfect Styling Serum
Pros:
  • Luxurious floral fragrance
  • Nourishes and repairs
  • Long-lasting style hold
Cons:
  • Slightly pricey
  • Scent might be strong for some
Specification:
Shampoo Type Color-safe, damage repair, styling memory
Key Ingredients 7x Golden Oil blend including Argan, Olive, Jojoba, Marula, Apricot, Coconut, Camellia oils
Fragrance Profile Powdery floral with Peony, Violet, and Rose notes
Damage Care Features Instant damage repair, heat protection, environmental stress protection
Cleaning Power Gently cleanses scalp and hair, removes dirt and buildup without stripping natural oils
Additional Benefits Provides lasting styling memory, suitable for use with curl creams and curly hair products

Stumbling upon this shampoo was a surprise—I expected just another product, but the scent alone caught me off guard. The powdery floral fragrance of peony, violet, and rose feels like wrapped-up luxury every time I wash my hair.

It’s like giving your scalp a mini spa with a perfume finish, and honestly, I found myself sniffing my hair throughout the day.

The texture is light but feels rich when you lather it in. It spreads easily, creating a creamy foam that gently cleans without stripping away natural oils.

I noticed my curls became more defined and bouncy after just a few washes. Plus, the scent lingers, which is a huge bonus if you love having your hair smell fresh all day long.

What really impressed me is its damage care and styling memory effect. I often style my hair with curl creams, and this shampoo helps lock in that style longer.

It also offers instant damage repair, making it perfect after days of heat styling or exposure to environmental stressors. The nourishing blend of 7 golden oils—like argan, jojoba, and coconut—really feels like a treat for my scalp and hair strands.

And let’s not forget how gentle it is. It cleans thoroughly, yet I never felt my scalp was dry or irritated afterward.

It’s a versatile product that combines beauty, health, and style in one bottle. Honestly, I’ve been reaching for it daily and loving the boost it gives to my hair’s vitality and scent.

Keranique Volumizing Shampoo for Fine & Thinning Hair

Keranique Volumizing Shampoo for Fine & Thinning Hair
Pros:
  • Adds noticeable volume
  • Gentle on color-treated hair
  • Strengthens thinning strands
Cons:
  • Slightly pricier than drugstore options
  • Needs frequent use for best results
Specification:
Hair Type Compatibility Suitable for fine, thin, and color-treated hair
Key Ingredients Keratin Amino Complex for strengthening and thickening
Formulation Sulfate-free, dye-free, cruelty-free, clean beauty formula
Product Type Volumizing shampoo designed to add lift and fullness
Usage Benefits Reduces hair fall due to breakage, enhances volume without heavy residue
Price USD 14.99

Ever spend ages trying to style your fine, limp hair and end up with no volume that lasts? I’ve been there—struggling with flat, lifeless hair that refuses to hold any lift or bounce.

That was until I tried the Keranique Volumizing Shampoo, and honestly, it was a game-changer.

From the first wash, I noticed my hair felt noticeably thicker and more robust. The shampoo has a lightweight feel that doesn’t weigh down my strands, which is a huge plus for fine hair.

It lathers well and rinses out easily, leaving my scalp feeling fresh and clean without any greasy residue.

What really impressed me was how it added instant volume. My hair looked fuller right after drying, with a natural bounce that didn’t fall flat within an hour.

The formula includes keratin, which helped strengthen my strands and reduce breakage—something I desperately need with my thinning hair.

Plus, I love that it’s free from sulfates and dyes, making it gentle enough for my color-treated hair. The scent is subtle and clean, not overpowering.

I felt good knowing I was using a cruelty-free product that aligns with my values.

Overall, this shampoo has become a staple in my routine. It’s simple but effective—giving me the thicker, fuller hair I’ve always wanted, without any harsh chemicals or heaviness.

If you’re tired of fighting flat hair daily, this could be your new secret weapon.

What Characteristics Make a Shampoo Ideal for Styling Hair?

The characteristics that make a shampoo ideal for styling hair include:

  • Moisturizing Properties: A good styling shampoo should provide adequate moisture to the hair, preventing dryness and brittleness. This helps maintain hair elasticity, making it easier to style without causing damage.
  • Lightweight Formula: An ideal shampoo for styling hair should have a lightweight formula that cleanses without weighing the hair down. Heavy shampoos can leave residues that hinder styling and reduce volume.
  • pH-Balanced: Shampoos that are pH-balanced help to maintain the hair’s natural acidity, which is crucial for keeping the cuticle smooth. This results in shinier and more manageable hair, making styling easier and more effective.
  • Heat Protection: Some shampoos are formulated with ingredients that offer heat protection, which is essential for those who frequently use styling tools. These shampoos help to shield the hair from damage caused by heat exposure during styling.
  • Frizz Control: An effective styling shampoo should also contain ingredients that help control frizz. By smoothing the hair cuticle, these shampoos allow for better styling and a polished finish.
  • Hold and Texture Enhancers: Shampoos designed for styling may include ingredients that enhance hold and texture, making it easier to create and maintain various hairstyles. These can provide additional grip for styling products and enhance overall volume.
  • Natural Ingredients: Shampoos with natural ingredients such as botanical extracts and oils can nourish hair while providing styling benefits. These formulations often promote overall hair health, making the hair look and feel better when styled.

How Do Ingredients Like Keratin and Silicones Aid in Hair Styling?

  • Keratin: A fibrous protein that is a key structural component of hair, keratin helps strengthen and protect hair strands. It can fill in gaps in the hair cuticle, reducing frizz and enhancing shine, making it easier to manage and style hair.
  • Silicones: These synthetic compounds create a protective barrier around each hair strand, preventing moisture loss and providing a smooth finish. Silicones also offer excellent slip, making hair easier to comb and style while helping to control frizz and static.

What Are the Different Types of Shampoos That Help with Hair Styling?

The different types of shampoos that aid in hair styling include:

  • Volumizing Shampoo: This type of shampoo is designed to add body and fullness to the hair.
  • Texturizing Shampoo: Texturizing shampoos enhance the natural texture of the hair, making it easier to style.
  • Moisturizing Shampoo: Moisturizing shampoos provide hydration, which is essential for maintaining healthy hair that styles well.
  • Clarifying Shampoo: Clarifying shampoos remove buildup from hair products, allowing for better styling and healthier hair.
  • Heat Protectant Shampoo: These shampoos contain ingredients that protect hair from heat damage during styling.

Volumizing shampoo typically contains ingredients that lift the hair at the roots, providing a fuller appearance without weighing it down. This is beneficial for those with fine or limp hair who want to achieve a bouncy, styled look.

Texturizing shampoo works by enhancing the natural waves or curls in the hair, making it easier to achieve a defined style. These shampoos often include ingredients like sea salt or clay that create a gritty texture to help hold styles in place.

Moisturizing shampoos are particularly important for dry or damaged hair, as they infuse moisture and nutrients into the strands. Healthy, hydrated hair is more manageable and can hold styles better while also reducing frizz.

Clarifying shampoos are formulated to deeply cleanse the hair and remove residue left by styling products, oils, and minerals from hard water. By using a clarifying shampoo periodically, you can ensure that your hair is free from buildup, which can hinder styling efforts.

Heat protectant shampoos include ingredients that shield hair from the high temperatures of styling tools like blow dryers and straighteners. This protection is crucial for maintaining the integrity of the hair and preventing damage during the styling process.

Which Shampoos Are Best for Creating Volume and Body?

Thickening shampoos work by coating each hair strand with a substance that adds bulk, making them appear thicker and more robust. This is particularly beneficial for those with thinning hair or those looking to enhance their natural texture.

Clarifying shampoos serve to cleanse the hair deeply, removing buildup from styling products and environmental pollutants. By eliminating these residues, hair can regain its natural volume and bounce, which is essential for styling.

Moisturizing shampoos balance hydration without heaviness, enabling hair to maintain its shape and movement. They are suitable for all hair types, especially dry or damaged hair, as they provide essential moisture that keeps hair looking healthy and voluminous.

Salt-based shampoos add a unique texture to the hair, making it easier to style and achieve that desired volume. The minerals in salt can also enhance the hair’s natural waves and curls, making them appear more defined without the use of heavy products.

What Shampoos Are Effective for Smoothing and Frizz Control?

Several shampoos are highly effective for smoothing and frizz control, making them ideal for styling hair.

  • Moroccanoil Moisture Repair Shampoo: This shampoo is infused with argan oil and keratin, which helps to deeply hydrate and restore damaged hair while controlling frizz.
  • Smoothing Shampoo by Living Proof: Designed with a patented healthy hair molecule, this shampoo works to repel dirt and oil, keeping hair cleaner for longer while providing a smooth finish.
  • John Frieda Frizz Ease Shampoo: This formula is specifically designed for frizzy hair, featuring a blend of silicone and conditioning agents that help tame unruly strands and provide a sleek look.
  • Redken Frizz Dismiss Shampoo: This shampoo contains a unique humidity-resistant complex that helps to control frizz in high humidity, leaving hair smooth and manageable.
  • Briogeo Farewell Frizz Shampoo: Made with a blend of coconut oil, rosehip oil, and argan oil, this shampoo nourishes the hair while taming frizz, resulting in softer, shinier hair.

The Moroccanoil Moisture Repair Shampoo not only hydrates but also helps repair damage, making it perfect for those with dry or color-treated hair. Its rich, nourishing ingredients work together to smooth out the hair cuticle, promoting a sleeker appearance.

The Smoothing Shampoo by Living Proof is innovative in its approach, utilizing a technology that creates a protective barrier around the hair. This not only helps in smoothing the hair but also keeps it cleaner for an extended period, making it a great option for styling without frequent washes.

John Frieda Frizz Ease Shampoo is a go-to for many who struggle with frizz, as its targeted formula effectively controls flyaways and leaves hair looking polished. The combination of silicone and conditioning agents ensures that hair feels soft and manageable while maintaining style throughout the day.

For those living in humid climates, the Redken Frizz Dismiss Shampoo is particularly beneficial, as it provides a shield against humidity that often leads to frizz. Its unique formulation works to keep hair smooth and under control, making it easier to style.

Briogeo Farewell Frizz Shampoo stands out for its natural ingredients, appealing to those who prefer clean beauty products. Its blend of oils not only combats frizz but also adds moisture, resulting in healthier hair that looks and feels great.

How Do Hair Types Influence the Choice of Shampoo for Styling?

The choice of shampoo for styling hair significantly varies based on hair types due to their unique characteristics and needs.

  • Straight Hair: Straight hair typically has a smooth cuticle layer, which can make it appear shiny and sleek. For this hair type, lightweight shampoos that provide moisture without weighing the hair down are ideal, enabling easy styling and enhanced movement.
  • Curly Hair: Curly hair tends to be drier and more prone to frizz due to its structure, which can make it challenging to style. Shampoos that are hydrating and contain ingredients like shea butter or coconut oil can help define curls and maintain moisture, making styling easier and enhancing curl formation.
  • Wavy Hair: Wavy hair often requires a balance between moisture and volume to enhance its natural texture. Shampoos designed for wavy hair typically contain light conditioning agents that help control frizz while maintaining the hair’s natural wave pattern, which is essential for styling versatility.
  • Coily Hair: Coily hair is characterized by its tight curls and can be very dry and fragile. Shampoos with rich, creamy formulations that provide deep hydration and nourishment are best, as they help to soften the hair and reduce breakage during styling, ensuring that the coils remain defined and healthy.
  • Thin Hair: Thin or fine hair can easily become limp and require volumizing shampoos that can lift the hair at the roots. These shampoos usually contain ingredients that promote volume without adding excess weight, allowing for styles that appear fuller and more textured.
  • Thick Hair: Thick hair often demands more moisture and control to prevent it from becoming unruly. Shampoos that offer intense hydration and smoothing properties are beneficial, as they can help tame frizz and make the hair more manageable for styling.

What is the Best Shampoo for Curly Hair Styling?

The benefits of using the best shampoo for styling hair extend beyond appearance; they can also contribute to a more manageable hair care routine. When curls are well-defined and healthy, styling becomes simpler, often requiring less time and fewer products. This efficiency can save time in daily routines and reduce the amount of additional styling products needed, which can further enhance hair health.

To achieve the best results, best practices include using shampoos that align with one’s specific hair type and needs, incorporating regular deep conditioning treatments, and following a consistent hair care routine. It’s also beneficial to pair these shampoos with complementary products such as conditioners and styling creams that are formulated for curly hair to maximize moisture retention and curl definition.

Which Shampoo Works Best for Straight Hair?

The best shampoos for styling straight hair focus on smoothness, shine, and manageability.

  • Smoothing Shampoo: This type of shampoo is formulated to reduce frizz and enhance shine, making straight hair look sleek and polished.
  • Moisturizing Shampoo: Moisturizing shampoos provide essential hydration, preventing dryness and brittleness, which can lead to limp hair.
  • Volumizing Shampoo: Designed to add body and fullness to fine straight hair, volumizing shampoos can help maintain style without weighing strands down.
  • Heat Protectant Shampoo: This shampoo not only cleanses but also features ingredients that shield hair from heat damage caused by styling tools, ensuring straight hair looks healthy.
  • Color-Safe Shampoo: For those with color-treated straight hair, using a color-safe shampoo helps maintain vibrancy while providing necessary care and protection.

Smoothing Shampoo: These shampoos typically contain ingredients like silicones or natural oils that help to seal the hair cuticle, which reduces frizz and enhances shine. They are ideal for those who want to keep their straight hair looking sleek, especially in humid conditions.

Moisturizing Shampoo: Formulated with hydrating agents such as shea butter or glycerin, moisturizing shampoos work to nourish the hair, preventing it from becoming dry and dull. This is particularly beneficial for straight hair types, as they can often appear limp without adequate moisture.

Volumizing Shampoo: These shampoos contain ingredients that help lift the hair at the roots, giving fine straight hair a fuller appearance. They are perfect for those looking to add some bounce and body to their straight styles without causing heaviness.

Heat Protectant Shampoo: Infused with heat-absorbing ingredients, these shampoos are designed for users who frequently style their hair with heat tools. They provide an additional layer of protection against thermal damage, helping to keep hair healthy and smooth.

Color-Safe Shampoo: Specifically designed to preserve hair color, these shampoos are usually sulfate-free and gentle on the hair. They help in maintaining the vibrancy of colored straight hair while still delivering cleansing benefits.

What Other Factors Should Be Considered When Selecting a Styling Shampoo?

Brand Reputation: Choosing a well-reviewed brand can provide reassurance about the quality and efficacy of the shampoo. Brands with a strong track record often invest in research and development, ensuring their products meet the needs of different hair types and styling preferences.

How Should You Use Shampoo for Optimal Styling Results?

To achieve optimal styling results, consider the following aspects of using shampoo:

  • Choose the Right Shampoo: Selecting a shampoo formulated for your hair type is crucial. For instance, if you have fine hair, look for volumizing shampoos, while those with curly hair might benefit from moisturizing or sulfate-free options.
  • Pre-Wash Preparation: Before applying shampoo, it’s beneficial to detangle your hair using a wide-tooth comb. This step helps minimize breakage and ensures that the shampoo can be evenly distributed on your scalp and hair.
  • Application Technique: When applying shampoo, focus primarily on the scalp rather than the ends of your hair. The scalp is where oil and product buildup occurs, and gently massaging the shampoo into your scalp will help cleanse effectively.
  • Rinse Thoroughly: Ensure you rinse your hair thoroughly after shampooing to remove any residue. Leftover shampoo can weigh your hair down and interfere with styling products, leading to less optimal results.
  • Follow with Conditioner: Always use a conditioner after shampooing to maintain moisture and manageability. A good conditioner can also enhance styling by providing slip and reducing frizz, making it easier to work with your hair.
  • Frequency of Washing: Consider how often you wash your hair based on your hair type and lifestyle. Over-washing can strip natural oils, while infrequent washing can lead to product buildup; finding a balance is key for styling purposes.
  • Use Styling Products Post-Wash: After shampooing and conditioning, apply styling products suited to your desired look. Whether you prefer mousse for volume, gel for hold, or serum for shine, the right products can enhance your overall style.
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