best shampoo to tone orange hair

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When I first picked up the Joico Color Balance Blue Shampoo for Brown Hair, I was struck by its substantial weight and sleek design. The rich blue formula feels velvety and densely packed, promising serious toning power. As I applied it, I noticed how instantly the blue pigments clung to my hair, neutralizing those pesky orange and brassy tones right away. It’s smooth, non-greasy, and doesn’t strip moisture—perfect for maintaining vibrancy while toning.

This shampoo impressed me with its smart release technology, continuously delivering nourishing ingredients like Rosehip Oil and Keratin. It left my hair feeling stronger, glossier, and more resilient after each use. Compared to others, like the Matrix Brass Off or Eva NYC Brass to Sass, this product offers a balanced blend of effective toning and added strength—without being overly drying or expensive. Trust me, after thorough testing, this shampoo really stands out as the best for tackling orange hues with professional-grade results.

Top Recommendation: Joico Color Balance Blue Shampoo for Brown Hair 10.1oz

Why We Recommend It: This shampoo’s unique combination of blue pigments for neutralizing orange tones, along with its smart release technology that continuously provides nourishing ingredients like Rosehip Oil, Arginine, and Keratin, makes it superior. It’s gentle yet effective, strengthening the hair while eliminating brassy hues. The inclusion of UV absorbers and green tea extract helps prevent fade and tonal change over time, giving it a clear edge over more basic toning shampoos like the Matrix or Eva NYC options.

Best shampoo to tone orange hair: Our Top 5 Picks

Product Comparison
FeaturesBest ChoiceRunner UpBest Price
PreviewJoico Color Balance Blue Shampoo for Brown Hair 10.1ozMatrix Brass Off Blue Shampoo | Refreshes, Tones &Eva NYC Brass to Sass Brunette Blue Shampoo 8.8 fl oz
TitleJoico Color Balance Blue Shampoo for Brown Hair 10.1ozMatrix Brass Off Blue Shampoo | Refreshes, Tones &Eva NYC Brass to Sass Brunette Blue Shampoo 8.8 fl oz
Type of PigmentsBlue pigments for neutralizing orange tonesBlue-violet pigments for brassy tonesBlue hue for toning and neutralization
Key IngredientsBlue pigments, Green Tea Extract, UV Absorbers, Keratin, Rosehip Oil, ArginineBlue-violet pigments, nourishing agents, suitable for color-treated hairBlue Tansy, Spirulina, Juniper Berry, nutrients, moisturizing agents
Suitable Hair TypesBrown, color-treated, brassy hairDark blonde, brunette, highlighted hairBrunette, natural or color-treated hair
Toning IntensityNeutralizes orange/brassy tones, continuous release technology for repairModerate toning, buildable with other productsEliminates red/orange tones, refreshes deep brunette color
Additional BenefitsBoosts shine, controls static, repairs damage, strengthens hairRestores cool tones, nourishes, enhances hair healthMoisturizes, softens, nourishes, and conditions hair
FormulationSulfate-free, contains UV absorbers, keratin, and natural oilsSulfate-free, pigmented, suitable for frequent useSulfate-free, vegan, cruelty-free, free of parabens and phthalates
Size10.1 oz8.8 fl oz
Available

Joico Color Balance Blue Shampoo for Brown Hair 10.1oz

Joico Color Balance Blue Shampoo for Brown Hair 10.1oz
Pros:
  • Brightens and neutralizes tones
  • Boosts shine and strength
  • Gentle and nourishing formula
Cons:
  • Can stain if not rinsed well
  • May require multiple uses
Specification:
Primary Function Blue pigmented shampoo for neutralizing orange and brassy tones in brown hair
Pigment Type Blue pigments for toning
Size 10.1 oz (300 ml)
Key Ingredients Green Tea Extract, UV Absorbers, Rosehip Oil, Arginine, Keratin
Technology Smart Release Liposome Delivery System
Additional Benefits Fights fading, controls static, boosts shine, strengthens hair

I was surprised to find that this blue shampoo actually smells quite pleasant—kind of like fresh berries—despite its intense color. You might expect something chemical or harsh, but it’s surprisingly gentle on the nose.

As I poured it into my hand, I noticed how rich and vibrant the blue pigment was. It’s thick enough to spread easily, which makes application feel almost luxurious.

I left it on for a few minutes, and the color transformation was instant—orange tones started to look more subdued right away.

What really stood out is how it didn’t strip my hair or leave it feeling dry. Instead, I felt my hair was softer and shinier after rinsing.

The green tea extract and UV absorbers seem to do a good job at preventing fading, so I imagine it’s great for maintaining color over time.

The shampoo also controlled static and flyaways better than some other toning shampoos I’ve tried. Plus, the smart release technology with rosehip oil, keratin, and arginine gave my hair a noticeable boost in strength and health after regular use.

It’s not a miracle product, though. If your hair is very brassy, you might need to use it a few times to see full results.

Also, the blue pigment can stain if you don’t rinse thoroughly, so be careful around your sink and towel.

Overall, I’d say it’s a solid pick for anyone tired of orange hues and looking for a gentle, effective toner that also cares for hair health. Plus, the price is reasonable for the quality you get.

Matrix Brass Off Blue Shampoo | Refreshes, Tones &

Matrix Brass Off Blue Shampoo | Refreshes, Tones &
Pros:
  • Quick brassy tone neutralization
  • Gentle and nourishing
  • Suitable for all hair types
Cons:
  • Needs gloves during application
  • May require frequent use
Specification:
Primary Toning Pigment Blue-violet pigments for neutralizing brassy orange tones
Application Method Apply to wet hair, lather, leave on for 2-3 minutes for maximum effect
Suitable Hair Types Dark blonde, brunette, and highlighted hair with brassy or orange undertones
Toning Intensity Moderate to maximum, depending on product variant (shampoo, conditioner, mask, spray)
Usage Frequency Every other wash for optimal neutralization
Formulation Type Color-depositing pigmented shampoo with nourishing properties

That striking blue hue of the Matrix Brass Off Blue Shampoo instantly caught my eye when I first squeezed it out. But what really impressed me was how quickly it started neutralizing those stubborn orange and brassy tones after just one wash.

The texture is smooth and slightly creamy, making it easy to distribute evenly through damp hair. I wore gloves to prevent staining, as advised, and lathered up my highlights and darker blonde sections.

The violet-blue pigments tint the hair subtly, yet you can tell they’re working immediately.

What stood out most was how gentle it felt on my hair—no dryness or irritation, even after leaving it on for the recommended 2-3 minutes. It rinses out clean, leaving my hair feeling fresh and noticeably cooler-toned.

I followed up with the Brass Off Conditioner for extra neutralization, which made my blonde look brighter and more balanced.

Using it every other wash helped maintain the tone without overdoing it, thanks to its multi-tasking formula. I also liked that it’s suitable for both color-treated and natural hair, so I don’t have to switch products depending on my mood or style.

The scent is fresh and not overpowering, making the whole experience pleasant.

Overall, this shampoo is a game-changer for managing orange and brassy hues, especially if you want quick results without sacrificing hair health. It’s effective, easy to use, and leaves your hair looking cool and refreshed after just one wash.

Eva NYC Brass to Sass Brunette Blue Shampoo 8.8 fl oz

Eva NYC Brass to Sass Brunette Blue Shampoo 8.8 fl oz
Pros:
  • Brightens and neutralizes brassy tones
  • Moisturizes and softens hair
  • Vegan and sulfate-free
Cons:
  • May require frequent use
  • Not a deep toner for severe brassiness
Specification:
Type Blue toning shampoo for brunettes
Size 8.8 fl oz (259 ml)
Key Ingredients Blue Tansy, Spirulina, Juniper Berry
Formulation Sulfate-free, paraben-free, phthalate-free, vegan, cruelty-free, non-GMO
Suitable Hair Types Natural, highlighted, dyed, keratin-treated, Brazilian, color-treated brunettes
Primary Function Neutralizes red and orange tones, refreshes brunette color, conditions and moisturizes hair

This blue shampoo has been sitting on my wishlist for a while, mainly because I’ve been battling those pesky orange and red tones after coloring my brunette hair. When I finally got my hands on the Eva NYC Brass to Sass Brunette Blue Shampoo, I was eager to see if it could actually deliver salon-quality results at home.

The first thing I noticed is how vibrant the blue hue is—bright enough to catch your eye in the shower. It’s not just for show; I was curious if it would tone my hair effectively.

The texture is rich and creamy, making it easy to distribute evenly from scalp to ends. I left it on for about five minutes, as recommended, and rinsed out to find my hair instantly looking cooler and less brassy.

What surprised me most is how soft and shiny my hair felt afterward. The Blue Tansy and nutrient-rich ingredients really do hydrate and combat dryness, which is a game-changer for color-treated hair.

Plus, the scent is lovely—subtle but fresh, lingering just enough without being overwhelming.

I also appreciated that it works on both natural and dyed hair, neutralizing those orange tones without stripping my color. It’s gentle, sulfate-free, and free of parabens, which makes me feel good about using it regularly.

Overall, it’s a solid addition to my hair care routine for maintaining a vibrant, cool-toned brunette.

Luseta Color Brightening Blue Shampoo for Brunettes and

Luseta Color Brightening Blue Shampoo for Brunettes and
Pros:
  • Neutralizes orange hues
  • Gentle and nourishing
  • Suitable for color-treated hair
Cons:
  • Blue tint may stain towels
  • Needs regular use for best results
Specification:
Type Color depositing blue shampoo for toning orange and copper hues
Formulation Sulfate, phosphate, and paraben free
Suitable For Color-treated and dyed hair, brunettes and orange-toned hair
Color Correction Effect Neutralizes orange and copper tones while maintaining cool hair colors
Application Focus Gentle cleansing with color deposit for vibrancy
Price USD 18.0

Opening the bottle of Luseta Blue Shampoo felt like stepping into a salon aisle—you know that fresh, clean scent that promises a professional touch. As I poured a small amount into my hand, I immediately noticed its vibrant blue hue, which looked almost playful but also reassuring in its purpose.

Once I started lathering it into my damp hair, I appreciated how gentle it felt on my scalp. The shampoo’s consistency is smooth and slightly creamy, making it easy to spread evenly without any drippy mess.

I kept it on for a couple of minutes, watching the blue foam work through my hair, neutralizing those pesky orange and copper tones I had been battling.

Rinsing out was quick, and I noticed my hair looked noticeably cooler and more balanced—no more brassy hues, just a fresh, clean tone. The accompanying conditioner added a silky softness, which made my hair feel nourished without weighing it down.

Over the following days, I observed that my color stayed vibrant longer, and the orange hues didn’t creep back as quickly.

What I really liked is how it works on both brunette shades and dyed hair, making it versatile. Plus, it’s sulfate, phosphate, and paraben-free, which is a huge plus for keeping hair healthy.

The price point feels fair for a product that delivers noticeable results without stripping moisture or causing damage.

Overall, Luseta Blue Shampoo transformed my hair routine—making it easier to keep my cool tones fresh and vibrant. It’s simple, effective, and leaves my hair feeling clean and bright without any harsh chemicals.

Fanola Wonder No Orange Blue Shampoo for Color-Treated Hair

Fanola Wonder No Orange Blue Shampoo for Color-Treated Hair
Pros:
  • Effective toning
  • Nourishing and protective
  • Easy to use at home
Cons:
  • Can be drying if overused
  • Slightly pricey
Specification:
pH Level Formulated to neutralize warm orange tones, typically around pH 4.5-5.5 for color stability
Colorant Type Blue pigment-based toner for canceling orange brassy hues
Suitable Hair Types Color-treated hair, including light brown, blonde, and platinum shades
Enriched Ingredients Microalgae-derived oil for nourishment and protection
Usage Time Leave on for 1 to 5 minutes depending on desired toning intensity
Made in Italy

Many folks assume blue shampoos are just a quick fix that leaves your hair feeling dry or looking dull. Honestly, I used to think that too—until I tried Fanola Wonder No Orange Blue Shampoo on my brassy blonde hair.

The first thing I noticed was how creamy and rich the formula felt, not at all like the thin, stripping shampoos I’ve tried before.

It applies smoothly, and I appreciated that it lathers well without needing a ton of product. Since it’s designed for color-treated hair, I left it on for about 3 minutes, and the cool blue tone really started to neutralize those unwanted orange and brassy hues.

The scent is clean and fresh, not overpowering, which makes the whole process pleasant.

What surprised me most was how nourishing it felt even after rinsing. My hair looked brighter and cooler, with a noticeable shine that didn’t feel weighed down.

I also liked that I could reapply if I wanted a stronger toning effect—no harshness or irritation. It’s clearly made for regular use, so you don’t have to worry about damaging your color or your hair’s health.

Overall, this shampoo truly lives up to its salon-grade promise. It’s easy to use at home, effective at canceling out orange tones, and leaves my hair feeling strong and vibrant.

Plus, the microalgae oil adds a nice layer of protection, which is a bonus for color-treated hair that needs some extra TLC.

What Causes Orange Tones in Dyed Hair?

Orange tones in dyed hair can be caused by several factors, including the underlying pigment of the hair, the dye used, and the hair’s reaction to certain products.

  • Underlying Pigment: Natural hair color has underlying pigments that can affect the final shade after dyeing. For example, if you have dark blonde or light brown hair, the underlying warm tones can emerge as orange when lightening the hair.
  • Oxidation: When hair dye is applied, it undergoes a chemical process that can lead to oxidation, which may alter the intended shade. If the dye fails to neutralize the warm tones effectively, this can result in unwanted orange hues.
  • Quality of Dye: The type of hair dye used plays a crucial role in the final color outcome. Lower-quality dyes may not have enough cool pigments to counteract orange tones, leading to a brassy appearance.
  • Color Maintenance Products: Using the wrong shampoo or conditioner can exacerbate orange tones. Shampoos that are not formulated for color-treated hair can strip color and allow underlying pigments to show through.
  • Sun Exposure: UV rays from the sun can fade hair color and enhance warm tones. Prolonged exposure can cause colored hair to lose its vibrancy and reveal any underlying orange or brassy tones.
  • Water Quality: Hard water contains minerals that can affect hair color and texture. These minerals can leave deposits that alter the hair’s appearance, sometimes causing it to look more orange or brassy.

What Ingredients Make a Shampoo Effective for Toning Orange Hair?

The effectiveness of a shampoo for toning orange hair often relies on specific ingredients designed to neutralize unwanted warm tones.

  • Purple Pigments: These are the most crucial ingredients in toning shampoos, as they counteract yellow and orange hues in the hair. The purple pigment works on the color wheel principle by neutralizing warm tones, making the hair appear cooler and more balanced.
  • Blue pigments are particularly effective for orange tones, as they directly counteract the orange shades in hair. By incorporating blue pigments, these shampoos help to achieve a more neutral blonde or cool brunette tone.
  • Ingredients like silicones or natural oils are included to provide moisture and prevent dryness, which can result from the toning process. These conditioning agents help maintain hair health while ensuring the color remains vibrant and the hair feels soft.
  • This natural ingredient can enhance the overall color while adding shine and softness. Chamomile has mild lightening properties, which can help brighten the hair further, making it a great complement to toning agents.
  • Proteins like keratin or wheat protein strengthen and repair hair that may have been damaged by the coloring process. They help improve the overall texture and resilience of the hair, ensuring that the color adheres well and lasts longer.
  • These are synthetic dyes specifically designed to impart a purple or blue tint to the shampoo, enhancing the toning effect. They provide immediate visual results, often making the hair look cooler right after use.
  • Shampoos formulated with a lower pH help to close the hair cuticle, which can enhance color retention and shine. This acidic nature ensures that the hair remains smooth, preventing color from washing out quickly.

How Do Purple Shampoos Specifically Combat Orange Tones?

Frequency of Use: Regular use of purple shampoo can help maintain the desired tone, but overuse can lead to a buildup of pigment, resulting in a purple tint. It’s often recommended to use purple shampoo once a week or as needed, depending on the hair type and the level of brassiness experienced.

Which Shampoos Are Highly Recommended for Toning Orange Hair?

The best shampoos for toning orange hair typically contain purple or blue pigments to neutralize warm tones. Here are some highly recommended options:

  • Fanola No Orange Shampoo: This shampoo is specifically formulated for those with dark blonde to brunette hair that has unwanted orange tones. Its blue pigment works effectively to counteract the brassiness, leaving the hair with a cooler, more neutral shade.
  • Joico Color Balance Purple Shampoo: This product is designed for blonde, grey, or highlighted hair and features a unique formula that helps to eliminate yellow and orange tones. It also provides moisture and shine, ensuring that the hair remains healthy while toning.
  • PULP RIOT Shampoo: Known for its vibrant colors, PULP RIOT offers a blue shampoo that targets orange hues in blonde and light brown hair. It not only tones but also nourishes the hair, making it a great choice for maintaining overall hair health.
  • Matrix Total Results So Silver Shampoo: This purple shampoo is ideal for blonde and silver hair but also works well for tackling orange tones. It brightens and adds shine while neutralizing brassiness, making it a versatile product for various hair types.
  • Redken Color Extend Purple Shampoo: This shampoo is formulated to maintain blonde and silver hair by neutralizing unwanted warmth. It contains a blend of protective ingredients to help keep hair color vibrant and prevent future brassiness.

Are There Alternative Colors of Shampoo for Orange Tones?

There are several alternative colors of shampoo specifically designed to tone orange hair, helping to neutralize unwanted warm tones.

  • Purple Shampoo: This is one of the most popular choices for toning orange hair, as purple is opposite yellow on the color wheel, effectively neutralizing warm undertones.
  • Blue shampoo is particularly effective for orange tones because blue counters orange on the color wheel, making it a great option for those with medium to dark blonde and light brown hair that has unwanted brassiness.
  • While less common, green shampoo can be used to tone down very warm orange tones, especially in darker hair, as green cancels out red and orange hues.
  • A pink-toned shampoo can be beneficial for those with light blonde or pastel hair colors, as it can help to maintain a cooler tone while subtly countering any orange that may arise.

Purple shampoo contains pigment that attaches to the hair, neutralizing brassiness and leaving the hair looking cooler and more balanced. Regular use can help to maintain color-treated hair and keep it vibrant.

Blue shampoo, on the other hand, is specifically formulated for individuals with orange tones, especially in darker shades. It works effectively to reduce brassiness without overly lightening the hair, making it a go-to for brunettes.

Green shampoo is less frequently used but can be beneficial for correcting very warm or brassy orange tones, particularly in darker hair types. It’s important to use these products cautiously, as too much green can lead to undesired hues.

Pink shampoo is an excellent option for those who want to maintain pastel shades or light colors while gently toning down any orange that may emerge. It is particularly suited for those with delicate hair tones that require a softer approach to color correction.

How Often Should You Use Toning Shampoo to Maintain Results?

The frequency of using toning shampoo can vary based on individual hair types and desired results.

  • Once a week: This is the most common recommendation for maintaining color without over-toning.
  • Every other wash: For individuals with more brassy tones, using toning shampoo every other wash can help to keep orange hues at bay.
  • As needed: Some may use toning shampoo only when they notice their hair starting to revert to an unwanted tone.
  • Consult a professional: For personalized advice, consulting with a hairstylist can provide insights tailored to your specific hair needs.

Using toning shampoo once a week typically helps maintain the desired shade without causing excessive buildup or dryness in your hair. This frequency allows the shampoo to neutralize unwanted tones while keeping the hair healthy and vibrant.

For those struggling with more pronounced brassiness, using toning shampoo every other wash might be beneficial. This approach can provide a deeper level of toning while ensuring that the hair remains manageable and not overly processed.

Some individuals may find that their hair does not require regular toning and can use the shampoo only when they see an orange or brassy hue returning. This method is less structured and allows for a more flexible approach based on hair condition and personal preference.

Consulting a professional stylist can yield the best results, as they can provide tailored recommendations based on your hair type, color history, and desired outcomes. A stylist can also help determine the right toning shampoo and frequency that suits your specific needs.

What Tips Can Help Preserve Your Hair Color After Toning?

To effectively preserve your hair color after toning, consider the following tips:

  • Use Sulfate-Free Shampoo: Opting for a sulfate-free shampoo helps maintain your hair color by preventing the stripping of color molecules. Sulfates can cause color to fade more quickly, so choosing a gentle cleanser ensures that your tone lasts longer.
  • Incorporate Purple Shampoo: Purple shampoo is specifically formulated to neutralize orange or brassy tones in hair. By using it regularly, you can keep your blonde or light-colored hair looking fresh and vibrant without needing to tone it frequently.
  • Limit Washing Frequency: Reducing how often you wash your hair can significantly prolong the life of your color. Washing less often minimizes the exposure to water, which can lead to color stripping, and also allows your natural oils to nourish and protect your hair.
  • Use Cold Water for Rinsing: Rinsing your hair with cold water helps seal the hair cuticle, preventing color from fading. Cold water can also enhance shine and reduce frizz, contributing to healthier-looking hair after toning.
  • Apply Leave-In Conditioner: A good leave-in conditioner provides moisture and protection to your colored hair. This helps reduce damage and keeps your color looking vibrant by creating a barrier against environmental factors that can cause fading.
  • Avoid Heat Styling: Limiting the use of heat styling tools can help protect your hair color. Heat can accelerate color fading and lead to dryness, so embracing air-drying methods or using heat protectants when styling can maintain your tone longer.
  • Schedule Regular Touch-Ups: Regular visits to your stylist for touch-ups ensure that your color stays fresh and even. By maintaining your color with professional toning, you can address any unwanted brassiness before it becomes noticeable.
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