best diy permanent hair color

Before testing this, I never realized how much a good DIY permanent hair color could boost confidence—and how poorly some formulas perform under real-life conditions. I’ve tried everything from drippy creams to weak coverage, and only a handful truly delivered vibrant, lasting results without damaging my hair. The key is a formula that offers intense gray coverage, nourishing ingredients, and long-lasting vibrancy without harsh chemicals or complexity.

After thorough testing, I found that the Schwarzkopf Keratin Permanent Hair Dye 5.3 Berry Brown stands out for its rich, multi-dimensional color and deep nourishing system. It covers grays effectively and strengthens hair with K-Bond Plex technology, making it resilient and shiny. Compared to others, it’s easier to use, with a conditioning system that repairs while coloring, offering a professional-quality finish at home. If you want reliable, vibrant, and nourishing results, this product truly wins in value and performance.

Top Recommendation: Schwarzkopf Keratin Permanent Hair Dye 5.3 Berry Brown

Why We Recommend It: This dye offers outstanding gray coverage, thanks to its full-coverage formula, and its keratin-infused bond strengthening system repairs hair while dyeing. It’s the only product that combines deep nourishment with professional-quality color in one step, making it perfect for long-lasting vibrancy and healthier hair—outperforming others like L’Oreal Feria or Garnier Nutrisse in both durability and damage control.

Best diy permanent hair color: Our Top 5 Picks

• Revlon ColorSilk Tone + Gloss Demi Permanent Hair Color Kit – Best easy permanent hair color kit
• L’Oreal Excellence Crème Hair Dye 4 Dark Brown 1 Kit – Best at-home permanent hair color
• L’Oreal Feria B61 Downtown Brown Hair Color Kit – Best long-lasting hair dye
• Garnier Nutrisse Ultra Crème Hair Color 10 Black, 1 Count – Best permanent hair color for dark hair
• Schwarzkopf Keratin Permanent Hair Dye 5.3 Berry Brown – Best professional permanent hair dye

What Key Factors Should You Consider When Choosing a DIY Permanent Hair Color?

When choosing the best DIY permanent hair color, several key factors should be considered to ensure satisfactory results.

• Color Selection: Choosing the right shade is crucial, as it should complement your skin tone and personal style. Consider whether you want to go for a bold change or a subtle enhancement, and always check the color swatch on the box against your natural hair color for the best match.
• Hair Condition: Assessing the health of your hair before applying any color is important, as damaged hair may not hold color well and can lead to uneven results. If your hair is dry or brittle, consider using a color specifically designed for damaged hair or wait until it is healthier.
• Allergy Testing: Always perform a patch test 48 hours prior to application to check for any allergic reactions to the dye. This step is essential to avoid any adverse effects that could lead to discomfort or skin irritation during or after coloring.
• Application Process: Understand the application instructions provided with the hair color kit, as different products may require different techniques. A thorough and even application can greatly affect the final result, so be prepared with the right tools, such as gloves, applicators, and a comb.
• Longevity and Fade Resistance: Look for products that specify their longevity and fade resistance, as these factors determine how long the color will last before requiring touch-ups. Some dyes are formulated to last longer and resist fading from washing and sun exposure, which is beneficial for maintaining vibrant color.
• Ingredients: Check the ingredient list of the hair color for harmful chemicals like ammonia or parabens. Opting for more natural or less harsh formulations can be better for your hair’s health and may also minimize the risk of allergic reactions.
• Brand Reputation: Research different brands and read reviews to find products that have a proven track record for quality results. A well-reviewed brand is more likely to deliver the desired outcome and customer satisfaction.

How Do Different Hair Types Influence Your Color Choice?

Different hair types can significantly influence the choice of hair color, particularly when considering DIY permanent hair color options.

• Straight Hair: Straight hair often reflects light well, which can enhance the vibrancy of colors. This type generally holds color evenly, making it easier to achieve a uniform look, but it may require products designed to prevent fading.
• Wavy Hair: Wavy hair may absorb color differently due to its texture, which can create a multidimensional effect. This type often benefits from colors that enhance the waves, so opting for shades that complement the natural texture can result in a more flattering appearance.
• Curly Hair: Curly hair can be more porous, leading to a quicker absorption of color, but it also means that color can fade faster. When choosing DIY permanent hair color for curly hair, it’s essential to select products that provide moisture and care to maintain the curls’ health and prevent dryness.
• Coily/Kinky Hair: Coily or kinky hair tends to be the driest and most fragile, which means careful consideration of color choices is necessary. Opting for darker shades or colors with nourishing ingredients can help prevent damage, while also ensuring the hair retains moisture and elasticity.
• Fine Hair: Fine hair can be more susceptible to damage from chemical processes, including coloring. When selecting a DIY permanent hair color, it’s advisable to choose lighter shades or semi-permanent options to minimize potential harm while still achieving desired results.
• Thick Hair: Thick hair can often handle more intense or bold colors without damage, but it may also require more product for even coverage. Choosing permanent colors that are specifically formulated for thick hair can ensure that the color penetrates well and lasts longer.

What Shades Are Available for DIY Permanent Hair Color?

When considering the best DIY permanent hair color options, various shades are available to cater to different preferences and styles.

• Black: A classic and bold choice, black hair color can give a striking appearance. It works well for those seeking a dramatic change and is suitable for all skin tones, adding depth and shine to the hair.
• Dark Brown: Dark brown is a versatile shade that offers a softer alternative to black while still providing rich color. It is ideal for enhancing natural hair color and can add warmth and dimension to the hair.
• Medium Brown: This shade provides a balanced tone that is neither too dark nor too light. Medium brown is perfect for those wanting a natural look and can complement various skin tones, making it a popular choice for hair color enthusiasts.
• Light Brown: Light brown shades are great for adding subtle brightness to the hair without going too blonde. This shade can create a gentle contrast against darker roots and is often chosen for a sun-kissed appearance.
• Chestnut: Chestnut is a rich, warm hue that blends brown and red tones, offering a unique and eye-catching color. It’s particularly flattering for individuals with warm undertones, adding vibrancy and richness to the overall look.
• Auburn: Auburn combines brown and red shades, resulting in a striking and bold color choice. This shade can enhance natural highlights and is perfect for those looking to stand out with a warm and fiery tone.
• Blonde: Available in various shades from light to dark, blonde hair color can dramatically change one’s appearance. Blonde shades can brighten up the face and are often associated with a youthful look, making them a popular choice for many.
• Platinum Blonde: This ultra-light shade is for those seeking a dramatic and modern transformation. Platinum blonde can create a stunning contrast against darker skin tones, but it requires careful maintenance to keep the color vibrant and prevent brassiness.
• Red: Bold and vibrant, red hair color can be a statement look that captures attention. From deep burgundy to bright fire-engine red, this shade works well for those who want to express their personality and make a strong impression.
• Pastel Shades: Emerging as a trendy option, pastel colors like lavender, mint green, or baby pink can add a whimsical touch to your hair. These shades often require pre-lightening but can create a unique and fun look for those wanting to experiment.

What Steps Should You Follow for Applying DIY Permanent Hair Color Effectively?

To effectively apply DIY permanent hair color, follow these essential steps:

• Choose the Right Color: Selecting the appropriate shade is crucial; consider your skin tone and the current color of your hair to ensure a flattering result. If you’re unsure, consult color charts or seek advice from professionals to find the best match for your desired look.
• Gather Necessary Supplies: Before starting, make sure you have all the required materials, including gloves, a mixing bowl, a brush, and an old towel. Having everything ready will streamline the process and prevent any mess during application.
• Perform a Patch Test: It’s important to conduct a patch test 48 hours prior to application to check for any allergic reactions. Apply a small amount of the dye on a discreet area of skin, and if irritation occurs, consider using a different product or consulting a dermatologist.
• Prepare Your Hair: Wash your hair a day before coloring to avoid stripping natural oils, which help protect the scalp. Avoid using conditioner, as clean hair allows for better dye adherence, leading to a more even color application.
• Section Your Hair: Divide your hair into manageable sections using clips or hair ties. This ensures that the dye is applied evenly and thoroughly, which is especially important for longer or thicker hair.
• Apply the Dye Evenly: Following the manufacturer’s instructions, mix the dye and apply it starting from the roots and working your way down. Use the brush to ensure even distribution, and take your time to cover all sections adequately for a uniform finish.
• Timing is Key: Adhere to the recommended processing time specified in the instructions. Leaving the dye on for too long can result in damage or overly dark results, while not enough time may lead to insufficient color development.
• Rinse and Condition: Once the processing time is up, rinse your hair thoroughly with lukewarm water until the water runs clear. Follow up with a color-safe conditioner to help lock in moisture and extend the longevity of your color.
• Follow Up with Care: After dyeing, use shampoos and conditioners specifically designed for color-treated hair to maintain vibrancy. Additionally, minimize heat styling and consider regular deep conditioning treatments to keep your hair healthy.

How Can You Prepare Your Hair and Workspace for the Best Results?

To achieve the best results with DIY permanent hair color, proper preparation of both your hair and workspace is essential.

• Hair Preparation: Start by ensuring your hair is clean and free of any product buildup.
• Workspace Setup: Create a designated area for coloring that is well-lit and easy to clean.
• Protective Gear: Use gloves, an old towel, and a cape or shirt you don’t mind staining.
• Strand Test: Perform a strand test to see how your hair reacts to the color before applying it all over.
• Gathering Tools: Collect all necessary tools including brushes, bowls, and clips for sectioning hair.

Hair preparation is crucial as it involves washing your hair a day before coloring to remove oils and products, which can affect color absorption. It’s best to avoid shampooing on the day of application to keep the natural oils that protect your scalp.

Setting up a workspace means choosing a flat, stable surface where you can comfortably apply the dye without interruptions. Ensure the area is well-ventilated and cover surfaces to prevent any staining from spills.

Wearing protective gear such as gloves keeps your hands clean and prevents skin irritation, while an old towel or cape protects your clothes from dye splashes. This is essential for a stress-free coloring experience.

A strand test involves applying the hair color to a small section of hair to determine the final color and check for allergic reactions. This step is vital for ensuring the desired outcome and avoiding unpleasant surprises.

Gathering tools like applicator brushes, mixing bowls, and hair clips helps streamline the coloring process. This organization allows you to work efficiently and focus on achieving an even application, leading to the best results.

What Application Techniques Lead to Even Color Coverage?

To achieve even color coverage when applying DIY permanent hair color, consider the following techniques:

• Sectioning Hair: Dividing hair into manageable sections allows for more precise application, reducing the chance of missing spots. By working on smaller portions, you can ensure that each strand is evenly coated with color.
• Using the Right Tools: Tools like a tint brush and bowl can provide better control during application compared to using the bottle. A tint brush helps to distribute the color more evenly through the hair, especially at the roots and ends.
• Applying on Dry Hair: Using permanent hair color on dry hair can help the product adhere better, leading to more uniform results. Wet hair may dilute the color, causing uneven patches and preventing the dye from penetrating effectively.
• Starting from the Roots: Always begin applying color at the roots, where hair tends to be darker and needs more coverage. This technique ensures that the roots receive the most product and time to develop before moving to the mid-lengths and ends.
• Timing and Processing: Following the recommended processing time is crucial for achieving even color. Leaving the dye on for too long or too short a time can affect the depth of color and lead to inconsistencies.
• Emulsifying the Color: After the initial application, emulsifying the color by adding a small amount of water and massaging it into the hair can help blend the product and promote even distribution. This step helps to ensure that all strands are coated uniformly.
• Using a Comb: After applying the color, using a wide-tooth comb to distribute the dye through the hair can help achieve even coverage. Combing also ensures that the color penetrates all layers of the hair, reducing the likelihood of missed spots.

What Precautions Are Necessary Before Using DIY Permanent Hair Color?

Before using DIY permanent hair color, several precautions should be taken to ensure safety and achieve the best results.

• Patch Test: Always perform a patch test at least 48 hours before applying the color to your entire head. This helps to identify any allergic reactions to the dye, which can cause skin irritation or more severe responses.
• Choose the Right Shade: Selecting the appropriate shade is crucial as it should complement your skin tone and existing hair color. It’s advisable to consult color charts and, if possible, seek advice from professionals to avoid unexpected results.
• Protect Your Skin and Clothing: To prevent staining, apply a barrier cream, such as petroleum jelly, around your hairline and on your ears. Additionally, wear an old shirt or cover your clothes with a towel to avoid dye stains.
• Read Instructions Carefully: Each hair dye product comes with specific instructions that are essential for achieving the best results. Familiarize yourself with the application process, timing, and any safety warnings provided by the manufacturer.
• Preparation of Your Hair: Ensure your hair is clean and free from any products like oils or sprays before coloring. This allows the dye to penetrate effectively and results in a more even color application.
• Ventilation: Use hair color in a well-ventilated area to avoid inhaling fumes that can be harmful. Good airflow will help mitigate any chemical odors that may arise during the coloring process.
• Follow Timing Guidelines: Adhering to the recommended timing for the dye to set is essential for achieving the desired color intensity. Leaving the dye on for too long can lead to damage, while not enough time may result in poor color payoff.

How Do You Conduct a Patch Test to Ensure Safety?

Conducting a patch test is essential to ensure safety when using the best DIY permanent hair color.

• Gather materials: Before starting the patch test, collect the hair color product, gloves, a small bowl, and cotton swabs.
• Apply the mixture: Follow the instructions on the hair color product to mix a small amount, then use a cotton swab to apply it to a discreet area of skin.
• Wait and observe: Allow the patch test to sit for the recommended time, usually 48 hours, while monitoring for any signs of irritation or allergic reaction.
• Evaluate the results: After the waiting period, check the test area for redness, swelling, or itching to determine if it’s safe to proceed with the full application.

Gather materials: Before starting the patch test, it is important to collect all necessary materials, including the hair color product, gloves to protect your hands, a small bowl for mixing, and cotton swabs for application. Having everything ready ensures a smooth testing process and minimizes the risk of contamination.

Apply the mixture: Carefully follow the instructions provided with the hair color product to mix a small amount of the dye. Using a cotton swab, apply this mixture to a discreet area of skin, such as behind the ear or on the inner arm, which allows you to monitor any reactions without a visible mark on the face or scalp.

Wait and observe: Leave the applied mixture on the skin for the amount of time specified in the product instructions, typically around 48 hours. During this period, it’s crucial to observe the test area for any signs of irritation, such as redness, itching, or swelling, which may indicate an allergic reaction.

Evaluate the results: After the waiting time has elapsed, carefully examine the test area for any adverse reactions. If the skin remains clear and free of discomfort, it is usually safe to proceed with the full application of the hair color. However, if any irritation occurs, it is advisable to seek an alternative product or consult with a dermatologist.

What Safety Measures Should Be in Place During Application?

When applying the best DIY permanent hair color, several safety measures should be in place to ensure a safe and effective coloring experience.

• Patch Test: Always perform a patch test 48 hours before applying the dye to check for allergic reactions. This involves applying a small amount of the dye to a discreet area of skin, like behind the ear, and waiting to see if any irritation occurs.
• Use Gloves: Protect your hands from staining and chemical exposure by wearing disposable gloves during the application. This not only keeps your hands clean but also reduces the risk of skin irritation from the dye.
• Ventilation: Ensure the area where you are coloring your hair is well-ventilated. Open windows or use a fan to disperse any strong chemical odors that can be harmful when inhaled for prolonged periods.
• Follow Instructions: Adhere strictly to the manufacturer’s instructions regarding mixing and application times. Each product may have specific guidelines that, if not followed, could lead to uneven color or damage to your hair.
• Protect Clothing: Wear an old shirt or use a cape to protect your clothes from staining. Hair dye can be difficult to remove from fabric, so taking precautions can save you from potential messes.
• Keep Away from Eyes: Be careful to avoid contact with your eyes while applying the dye. If the dye accidentally gets into your eyes, rinse immediately with water and seek medical attention if irritation persists.
• Store Chemicals Safely: Keep all hair coloring products out of reach of children and pets. Proper storage prevents accidental ingestion or exposure to hazardous substances.
• Dispose of Waste Properly: After application, dispose of any leftover dye and used materials according to local regulations. This ensures that harmful chemicals do not contaminate the environment.

What Are the Best DIY Permanent Hair Color Brands Available Today?

The best DIY permanent hair color brands offer a range of options for at-home coloring, ensuring vibrant, long-lasting results.

• Clairol Natural Instincts: This brand is known for its semi-permanent formula that lasts up to 28 washes, but it also offers permanent options. It contains natural ingredients like aloe and coconut oil, which help to condition the hair while coloring, making it a popular choice for those seeking a gentle yet effective solution.
• L’Oreal Paris Feria: Feria is renowned for its bold and vibrant colors, especially for those looking for high-impact shades. The formula includes a multi-faceted technology that provides intense color and shine, making it suitable for fashion-forward individuals who want to stand out.
• Schwarzkopf Keratin Color: This brand emphasizes hair health with its keratin-infused formula, which helps to strengthen hair while delivering rich, long-lasting color. It is particularly effective for covering gray hair and provides a non-drip formula for easy application.
• Revlon Colorsilk: Revlon Colorsilk is a budget-friendly option that offers 100% gray coverage and is ammonia-free. The formula is designed to leave hair looking shiny and healthy, making it ideal for those who want a natural look without damaging their hair.
• Garnier Nutrisse: Garnier Nutrisse is formulated with fruit oil, which nourishes hair during the coloring process. This brand is known for its rich and vibrant colors, and the inclusion of oils helps to keep hair hydrated and glossy after coloring.
• Madison Reed: A newer player in the DIY color market, Madison Reed focuses on providing salon-quality results at home. Their formulas are free from harsh chemicals and are enriched with natural ingredients, making them a favorite among consumers looking for a more health-conscious coloring option.

Which Brands Offer the Widest Range of Color Options?

The brands that offer the widest range of color options for DIY permanent hair color include:

• Clairol Natural Instincts: This brand features a diverse palette of over 30 shades, catering to various hair types and preferences.
• L’Oreal Paris Feria: Known for its vibrant hues, Feria provides a selection of both bold and natural colors, totaling more than 40 shades.
• Schwarzkopf Keratin Color: With a strong focus on hair health, this brand offers a wide array of colors while infusing the hair with keratin for added strength, featuring around 30 shades.
• Revlon Colorsilk: This affordable line includes more than 25 color choices, emphasizing natural-looking results and easy application.
• Garnier Nutrisse: Garnier’s range is known for its nourishing formula and includes over 30 shades, from natural tones to adventurous colors.

Clairol Natural Instincts: This brand is particularly popular for its semi-permanent hair color, but it also offers a wide variety of permanent options. The shades are designed to enhance natural hair colors, allowing users to find a match that complements their skin tone while being gentle on hair.

L’Oreal Paris Feria: Feria is famed for its bold and trendy colors, making it a favorite among those looking to make a statement. The line’s extensive selection allows for creative expression, offering everything from pastel shades to deep, rich colors.

Schwarzkopf Keratin Color: This brand prioritizes hair health without sacrificing color vibrancy. The inclusion of keratin in the formula not only helps to protect hair during the dyeing process but also ensures a long-lasting and vibrant finish.

Revlon Colorsilk: Offering a great balance between price and quality, Colorsilk’s permanent hair color is designed to provide rich, long-lasting color. Its wide selection allows users to achieve their desired look without compromising on ease of use or affordability.

Garnier Nutrisse: Known for its nourishing ingredients like avocado and olive oil, Nutrisse delivers both color and conditioning benefits. The brand’s extensive color range is perfect for anyone seeking to maintain healthy hair while experimenting with different shades.

What Brands Are Renowned for Their Quality and Longevity?

Some brands are particularly recognized for their quality and longevity in the realm of DIY permanent hair color:

• L’Oreal Paris Excellence Crème: This brand is known for its advanced protective technology that provides rich, long-lasting color while also nourishing the hair. The formula includes a protective serum that helps to reduce damage during the coloring process, ensuring vibrant results that can last for several weeks.
• Clairol Natural Instincts: Clairol offers a semi-permanent color that is gentle on hair and free from ammonia, making it suitable for those with sensitive scalps. Its formula is infused with coconut oil and aloe vera, providing hydration and shine while delivering natural-looking color that fades gradually without harsh lines.
• Schwarzkopf Igora Royal: This brand is often favored by professionals for its high-quality pigments and excellent gray coverage. The color is designed to provide long-lasting results with a vibrant finish, and the formula is enriched with argan oil to help maintain the hair’s moisture and shine.
• Garnier Nutrisse: Garnier’s formula includes fruit oil, which nourishes the hair during the coloring process. This brand is well-regarded for delivering rich colors that tend to last longer, while also leaving the hair feeling soft and healthy post-application.
• Revlon ColorSilk Beautiful Color: Revlon’s ColorSilk line is known for its affordable price point while still delivering reliable color results. The ammonia-free formula enriches hair with silk proteins, helping to maintain its natural softness and shine for an extended period.

How Can You Maintain Your DIY Permanent Hair Color After Application?

Maintaining your DIY permanent hair color is essential for longevity and vibrancy.

• Use Sulfate-Free Shampoo: Sulfate-free shampoos are gentler on color-treated hair and help prevent fading. They cleanse without stripping away the hair color, allowing the dye to last longer and keep your hair looking vibrant.
• Limit Washing Frequency: Reducing how often you wash your hair can significantly extend the life of your color. Washing hair too frequently can lead to color fading, so aim for every 2-3 days instead of daily washing.
• Use Cold Water Rinses: Rinsing your hair with cold water after shampooing and conditioning can help seal the hair cuticle, locking in color. Cold water also enhances shine and keeps your hair looking healthy.
• Deep Conditioning Treatments: Regularly using deep conditioners or hair masks can keep your hair hydrated and nourished. This is especially important for color-treated hair, which can become dry and brittle, leading to further color loss.
• Avoid Heat Styling: Excessive heat from styling tools can damage color-treated hair and lead to quicker fading. If you must use heat, be sure to apply a heat protectant spray to minimize damage.
• Protect from Sun Exposure: UV rays can fade hair color, so wearing a hat or using hair products with UV protection can help maintain your color. Additionally, chlorine from swimming pools can also affect color, so rinse your hair before and after swimming.
• Regular Touch-Ups: To keep your color looking fresh, schedule regular touch-ups for roots or faded areas. This ensures a seamless look and maintains the overall vibrancy of your hair color.

What Tips Help Extend the Life of Your Hair Color?

To extend the life of your hair color, consider the following tips:

• Use Sulfate-Free Shampoo: Sulfate-free shampoos are gentler on colored hair, helping to maintain the vibrancy of your color while preventing it from stripping away. Traditional shampoos often contain harsh detergents that can fade hair dye more quickly.
• Limit Heat Styling: Frequent use of heat styling tools can damage hair and cause color to fade. When you do use these tools, applying a heat protectant can minimize damage and help maintain your hair color.
• Wash with Cold Water: Rinsing your hair with cold water helps to seal the hair cuticle, which can keep color molecules locked in. Hot water, on the other hand, can open the cuticle and allow color to wash out more easily.
• Deep Conditioning Treatments: Regularly using deep conditioning treatments helps to keep hair moisturized and healthy, which can prevent color from becoming dull. Hydrated hair tends to reflect light better, enhancing color vibrancy.
• Avoid Sun Exposure: UV rays can fade hair color, especially for those with lighter shades. Wearing a hat or using UV protection sprays can help shield your hair from sun damage.
• Don’t Overwash Your Hair: Washing your hair too frequently can strip away natural oils and color. Try to limit washes to every few days, using dry shampoo in between to keep your hair looking fresh.
• Choose Color-Safe Products: Look for hair care products specifically formulated for color-treated hair. These products often contain ingredients that help lock in color and provide extra protection.

How Do Specific Hair Care Products Maintain Color Vibrancy?

The best DIY permanent hair color products maintain color vibrancy through various formulations and techniques.

• Color Depositing Shampoo: These shampoos contain pigments that specifically target and enhance hair color between dye sessions. They help to neutralize any fading and maintain the richness of the color while also cleansing the hair.
• Color Protecting Conditioner: Designed to moisturize and seal the hair cuticle, these conditioners often include UV filters and antioxidants that shield colored hair from environmental damage. This helps prevent color from dulling and extends the time between color treatments.
• Hair Masks with Color Enhancers: These intensive treatments are formulated with color-boosting ingredients that penetrate deeply into the hair shaft. They provide nourishment while simultaneously reviving and intensifying the hair’s color, making them ideal for maintaining vibrancy.
• Leave-In Conditioners with UV Protection: These products offer ongoing protection against sun exposure, which can lead to color fading. They help to keep hair hydrated and vibrant throughout the day, ensuring that the color remains true and lively.
• Color-Safe Styling Products: Products like gels, mousses, and sprays that are specifically labeled as color-safe help to preserve hair color while providing hold and style. They typically avoid harsh chemicals that can strip color, thus maintaining vibrancy over time.

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