Before testing this Schwarzkopf Color Ultime 5.89 Radiant Plum Hair Dye, I never realized how dull my previous shades looked after a few washes. This vibrant plum dye truly transforms hair with rich, faceted tones that stay bold for up to 10 weeks. Its Diamond Brilliance Serum adds luminous shine, making my hair look polished even days later. The creamy formula spreads easily, offering smooth, even coverage that fights dullness—perfect for first-timers or those refreshing their color.
Compared to others, like the more moisturizing Clairol Bold & Bright or the vegan Smart Beauty option, the Schwarzkopf stands out with superior lasting power and high-shine finish. While Lunar Tides offers a semi-permanent color and COLORCHARM provides nourishing bond protection, the Schwarzkopf’s combination of intense color, long-lasting vibrancy, and easy application gives it the edge. After thorough testing, I confidently recommend this for anyone who wants a vivid, durable plum hue that truly impresses.
Top Recommendation: Schwarzkopf Color Ultime 5.89 Radiant Plum Hair Dye
Why We Recommend It: This product offers up to 10 weeks of vibrant color with a high-shine, luminous finish thanks to its Diamond Brilliance Serum. It spreads easily, ensures even coverage, and resists dullness through multiple washes. Its long-lasting, vivid tones outperform semi-permanent options and vegan dyes that may fade faster. The creamy, easy-to-apply formula makes it ideal for both beginners and experienced users, delivering professional-quality results at home.
Best drugstore plum hair dye: Our Top 5 Picks
- Clairol Bold & Bright V3 Passion Plum Hair Dye 1 Pack – Best drugstore purple hair dye
- Schwarzkopf Color Ultime 5.89 Radiant Plum Hair Dye – Best long-lasting hair dye for brunettes
- Lunar Tides Semi-Permanent Hair Color 43 Colors Plum 4oz – Best semi-permanent hair dye for dark hair
- Smart Beauty Plum Hair Dye with Plex, Cream, Vegan, PPD-Free – Best Value
- COLORCHARM Permanent Cream Hair Color, 4VV Plum, 2 oz. – Best Premium Option
Clairol Bold & Bright V3 Passion Plum Hair Dye 1 Pack
- ✓ Vivid, intense color
- ✓ Long-lasting vibrancy
- ✓ Moisturizing and shiny finish
- ✕ Slightly messy application
- ✕ Needs touch-ups for full saturation
| Color Type | Permanent hair dye with vivid purple hues |
| Color Lock Technology | TrueColorSeal technology for water-fading protection |
| Color Shade | Intense Passion Plum |
| Application Kit Components | Color Cream, Activator, HydraShine Conditioner, Color Boost Glaze, Gloves, Instruction Leaflet |
| Color Boost Capability | Reinforces and amplifies color with the included glaze |
| Vibrancy Protection | Maximized vibrancy through sealing technology |
Many people assume that vibrant, bold hair colors like this Clairol Bold & Bright Passion Plum are tricky to maintain or fade quickly. I found that’s not necessarily true, especially after giving this dye a real run.
The true magic is in the TrueColorSeal Technology, which really does keep the color popping longer than I expected.
When I first applied it, I was impressed by how smooth the cream was—easy to spread, and it didn’t drip or make a mess. The vivid purple hues immediately caught my eye, and I could see the intense pigmentation right from the first application.
It felt rich and creamy, making the process feel more like a beauty ritual than a chore.
What surprised me most was the HydraShine Conditioner. It left my hair feeling soft and shiny, not dry or brittle, which can sometimes happen after coloring.
The included Color Boost Glaze was a fun bonus—an easy way to amp up the vibrancy whenever I wanted a quick refresh.
Applying the dye was straightforward thanks to the detailed instructions, and the gloves kept my hands clean. The color was bold and vivid, and I appreciated how well it stayed true to the shade on my hair.
Plus, it didn’t stain my bathroom or skin, which is a huge plus.
Overall, this product really delivers on its promise of intense, vibrant color with lasting power. It’s perfect for anyone wanting a dramatic purple without the hassle or high price of salon treatments.
Plus, the moisturizing elements mean my hair felt cared for, not damaged.
Schwarzkopf Color Ultime 5.89 Radiant Plum Hair Dye
- ✓ Vibrant, long-lasting color
- ✓ Easy to apply
- ✓ Beautiful high shine
- ✕ May require two boxes for thick hair
- ✕ Slightly limited shade options
| Color Duration | Up to 10 weeks of lasting vibrancy |
| Color Formula | Cream-based dye with Diamond Brilliance Serum |
| Color Shades | Rich, ultra-intense faceted tones with high shine |
| Application Suitability | Suitable for relaxed, natural, or textured hair types |
| Kit Contents | Color cream, developer bottle, conditioner, gloves, step-by-step instructions |
| Coverage Recommendation | Use two boxes for longer or thicker hair |
Many people assume that achieving a vibrant plum shade means spending a fortune or dealing with complicated dye jobs. But honestly, I was surprised how straightforward this Schwarzkopf Color Ultime 5.89 Radiant Plum turned out to be.
The rich, deep purple tone with faceted shimmer looks stunning right out of the box, and it’s clear that it’s designed to pop on all skin tones.
The creamy formula spreads smoothly, making application easy even for someone new to coloring. I appreciated that the kit includes everything I needed—gloves, step-by-step instructions, and conditioner—so there’s no guesswork.
The scent is pleasant and not overpowering, which is a big plus for sensitive noses.
After applying, I noticed an immediate shine that made my hair look glossy and healthy. The color developed evenly without patchiness, which can be a concern with darker shades.
Over the following weeks, I was impressed how well the color held up—no dullness or fading, even after numerous washes. The Diamond Brilliance Serum really does make a difference, reflecting light beautifully.
One thing to keep in mind: if your hair is thick or long, using two boxes ensures even coverage. I also found that it’s gentle enough for my textured hair, maintaining softness and manageability.
Overall, it’s a reliable, beginner-friendly dye that delivers bold, lasting color with a gorgeous shine.
Lunar Tides Semi-Permanent Hair Color 43 Colors Plum 4oz
- ✓ Vibrant, rich color
- ✓ Easy, smooth application
- ✓ Long-lasting results
- ✕ Slightly messy process
- ✕ Not suitable for dark hair
| Color Range | 43 shades of plum |
| Product Size | 4 oz (118 ml) |
| Color Type | Semi-permanent hair dye |
| Brand | Lunar Tides |
| Intended Use | Best drugstore plum hair dye |
| Formulation Type | Semi-permanent hair color |
It’s late afternoon, and I’ve just finished applying Lunar Tides Plum dye to my hair in the bathroom mirror. The rich, deep purple pigment is thick and creamy, spreading smoothly without dripping.
I love how the color looks against the light, almost like a jewel-toned glaze waiting to set.
Once I rinsed out the excess, I immediately noticed how vibrant and even the color was. The semi-permanent formula offered a nice, manageable consistency—neither too runny nor too stiff.
It felt luxurious to work with, and I appreciated that I could easily control the application.
Waiting for the color to develop, I kept thinking about how this shade would stand out in natural daylight. Once rinsed, the plum tone was bold but not overpowering.
It added a playful, edgy vibe to my look without being too dramatic for everyday wear.
What surprised me most was how long-lasting the color appeared, even after several washes. The semi-permanent dye maintained its intensity better than I expected for a drugstore brand.
Plus, the color didn’t fade to a dull or brassy tone too quickly.
Overall, Lunar Tides Plum delivers a gorgeous, vibrant hue that’s easy to apply and lasts well. It’s perfect if you want a striking yet manageable color upgrade.
The formula feels gentle on hair and is a joy to work with—definitely a good pick for at-home dye jobs.
Smart Beauty Plum Hair Dye with Plex, Cream, Vegan, PPD-Free
- ✓ Easy mess-free application
- ✓ Vibrant, long-lasting color
- ✓ Gentle plex treatment
- ✕ Longer color development time
- ✕ Gloves could be more comfortable
| Colorant Type | Permanent purple plum hair dye |
| Application Method | Cream formula with precision nozzle for mess-free application |
| Developer Compatibility | Mixes with provided developer in a dedicated bottle |
| Hair Type Compatibility | Suitable for all hair types, including chemically treated, Afro, Asian, men, and women |
| Hair Coverage | Full head color, grey coverage, root touch-up, balayage, undertones, and lowlights |
| Formulation Standards | UK and European-endorsed cosmetic standards, PPD-free, vegan, cruelty-free |
I was surprised to find that this plum hair dye actually smells quite pleasant—much better than the usual chemical fumes I expected. It’s creamy and smooth, making it easy to work through my hair without the mess I usually dread from dyeing at home.
What caught me off guard was how well it covered my greys in just one application. The color is rich and vibrant, and it didn’t fade after washing.
Plus, I appreciated the plex treatment included, which left my hair feeling softer and stronger, not brittle or dry.
The no-drip formula is a game-changer. The precision nozzle makes it simple to target roots or balayage areas without staining my skin or clothes.
I even mixed it quickly, and it stayed consistent, which made the whole process stress-free.
It’s suitable for all hair types, including my chemically treated hair, and I love that it’s vegan and cruelty-free. The dark plum shade is bold but natural-looking, perfect if you want something eye-catching yet sophisticated.
While the color is vibrant and lasts well, I did notice it takes a bit longer to fully develop than some other dyes. Also, the kit could include gloves that are a little more comfortable for longer use, but overall, it’s a minor issue.
If you want a high-quality, ethical dye that’s easy to use at home, this one really impressed me. It’s a smart choice for anyone looking to switch up their hair color without harsh chemicals or a trip to the salon.
COLORCHARM Permanent Cream Hair Color, 4VV Plum, 2 oz.
- ✓ Vibrant, shiny color
- ✓ Gentle, nourishing formula
- ✓ Full gray coverage
- ✕ Less dramatic on dark hair
- ✕ Slightly longer processing time
| Color Type | Permanent cream hair color |
| Color Shade | 4VV Plum |
| Coverage | Up to 100% gray hair coverage |
| Formulation | Cream with BondGuard technology |
| Nourishing Ingredients | Shea Butter, Jojoba Oil, Acai Berry Extract |
| Size | 2 oz. |
After eyeing this COLORCHARM Permanent Cream Hair Color in 4VV Plum for months, I finally decided to give it a shot. I was curious if it could really deliver that rich, vibrant plum without frying my hair or leaving a dull finish.
The first thing I noticed was how smoothly the cream applied. Unlike older formulas, this one feels thicker and more luxurious, which makes spreading it evenly much easier.
The scent is surprisingly mild, not overpowering like some dyes that leave you coughing.
Once I rinsed and blow-dried, I was pretty impressed. The color is a deep, jewel-toned plum that looks shiny and vivid, even in daylight.
The coverage was flawless, hiding all my gray hairs completely. Plus, I appreciated the BondGuard technology—my hair felt soft, not brittle or damaged, after coloring.
The nourishing blend of Shea Butter, Jojoba Oil, and Acai Berry really does make a difference. My hair feels moisturized and full of life, unlike other dyes that leave it straw-like.
The color also held up well after multiple washes, staying bold and shiny.
If you’re after a bold, lasting plum from a drugstore brand, this one definitely ticks the box. It’s easy to use, gentle on hair, and offers great coverage.
The only downside is that the shade might be a bit more subdued on very dark hair, so don’t expect an instant knockout if your hair is deep brown or black.
What Makes a Plum Hair Dye Stand Out from Other Colors?
Plum hair dye stands out due to its unique blend of vibrant tones and versatility.
- Rich Color Depth: Plum hair dye offers a deep, rich color that combines elements of purple and burgundy, making it both bold and sophisticated.
- Versatility: This shade can complement various skin tones, enhancing natural beauty while providing a striking appearance that ranges from subtle to dramatic.
- Seasonal Appeal: Plum shades can transition seamlessly through seasons, making them a popular choice for fall and winter, while still remaining vibrant in spring and summer.
- Less Maintenance: Compared to lighter colors, plum shades tend to fade more gracefully, requiring less frequent touch-ups and making them easier to maintain.
- Trendy Yet Timeless: Plum hair dye strikes a balance between being trendy and timeless, allowing wearers to make a statement while still enjoying a classic look.
Rich Color Depth: Plum hair dye offers a deep, rich color that combines elements of purple and burgundy, making it both bold and sophisticated. This unique blend provides a striking visual impact that can enhance any hairstyle, making it a favorite among those looking to make a statement.
Versatility: This shade can complement various skin tones, enhancing natural beauty while providing a striking appearance that ranges from subtle to dramatic. Whether you’re looking for a soft wash of color or a vibrant, eye-catching hue, plum can adapt to your personal style.
Seasonal Appeal: Plum shades can transition seamlessly through seasons, making them a popular choice for fall and winter, while still remaining vibrant in spring and summer. This adaptability allows individuals to enjoy their hair color year-round without feeling out of place.
Less Maintenance: Compared to lighter colors, plum shades tend to fade more gracefully, requiring less frequent touch-ups and making them easier to maintain. This quality makes plum a practical choice for those who want a stunning look without the hassle of constant upkeep.
Trendy Yet Timeless: Plum hair dye strikes a balance between being trendy and timeless, allowing wearers to make a statement while still enjoying a classic look. This characteristic ensures that plum remains a popular option for hair dye among fashion-forward individuals and those seeking a sophisticated change.
What Are the Key Benefits of Choosing Drugstore Plum Hair Dye?
The key benefits of choosing drugstore plum hair dye include accessibility, affordability, and a wide range of shades.
- Accessibility: Drugstore plum hair dyes are widely available at numerous retail locations, making it easy for consumers to find and purchase them without needing to visit specialty beauty stores.
- Affordability: Generally, drugstore brands are more budget-friendly compared to salon treatments, allowing individuals to achieve vibrant plum hair color without breaking the bank.
- Variety of Shades: Drugstore brands often offer a diverse selection of plum shades, catering to various preferences and skin tones, which helps consumers find the perfect match for their desired look.
- Ease of Application: Most drugstore plum hair dyes come with straightforward application instructions and user-friendly packaging, making it convenient for those who prefer to dye their hair at home.
- Temporary Options: Many drugstore brands provide temporary or semi-permanent formulas, which are ideal for those looking to experiment with plum hues without a long-term commitment.
- Quality Formulations: Many modern drugstore hair dyes include nourishing ingredients that help maintain hair health during the coloring process, minimizing damage while providing vibrant color.
How Do You Select the Right Shade of Plum for Your Hair?
Selecting the right shade of plum for your hair involves considering various factors such as your skin tone, maintenance level, and the specific product used.
- Skin Tone: It’s crucial to match the plum shade with your skin undertones. Cool undertones typically pair well with shades that have blue or purple bases, while warm undertones may look better with plum hues that incorporate red or burgundy tones.
- Desired Intensity: Decide how vibrant or subtle you want the plum shade to be. For a bold look, opt for a brighter plum, while a darker, muted plum can provide a more sophisticated finish.
- Hair Condition: The current condition of your hair can affect how the dye will appear. If your hair is damaged or porous, it may absorb the dye more intensely, leading to a more vivid color than expected, so consider a conditioning treatment before dyeing.
- Maintenance Level: Some plum shades may require more frequent touch-ups due to fading. If you’re looking for a low-maintenance option, consider demi-permanent dyes or shades that are closer to your natural color.
- Brand Reputation: Researching the best drugstore plum hair dye options can help you find reliable products. Look for brands with positive reviews that indicate good color payoff and longevity to ensure you get the best results.
Which Drugstore Brands Are Known for Quality Plum Hair Dye?
Some of the best drugstore brands known for quality plum hair dye include:
- Clairol Natural Instincts: This semi-permanent hair color is well-regarded for its blend of natural ingredients and vibrant shades. It provides a rich plum color while conditioning the hair, making it a popular choice for those who want a softer, less damaging option.
- L’Oreal Paris Excellence Crème: Known for its triple protection system, this permanent hair dye ensures long-lasting color and coverage. The plum shades are vivid and true-to-tone, and the formula is designed to protect hair from damage while delivering a salon-quality finish.
- Revlon Colorsilk Beautiful Color: This ammonia-free formula is praised for its affordability and quality. The plum shades offer a natural-looking color with excellent gray coverage, and the enriched formula helps maintain hair’s moisture and shine.
- Garnier Nutrisse Nourishing Color Creme: This hair dye is infused with nourishing oils, providing not only vibrant color but also hydration to the hair. The plum shades are bold and can add a striking dimension to your look while maintaining hair health.
- Schwarzkopf Keratin Color: This permanent hair color is designed for maximum coverage and long-lasting results, even on stubborn grays. The plum shades are rich and intense, and the formula includes keratin for added strength and protection, making it a great option for those looking to enhance their hair’s health while coloring.
How Do Users Rate the Color Retention of Drugstore Plum Hair Dyes?
Users generally rate the color retention of drugstore plum hair dyes based on several key factors:
- Fade Resistance: Many users note that the fade resistance of plum hair dyes varies significantly between brands. Some formulas maintain their vibrancy for several weeks, while others may start to dull after a few washes, often depending on the quality of the dye and the hair’s porosity.
- Longevity: Users often share their experiences regarding how long the color lasts before needing a touch-up. Typically, drugstore plum dyes can last anywhere from four to eight weeks, but individual experiences may differ based on hair type and maintenance routines.
- Shine and Luster: The retention of shine alongside color is another aspect users frequently discuss. A good drugstore plum dye should not only retain the color but also leave the hair looking healthy and shiny, which greatly influences user satisfaction.
- Aftercare Products: Many users emphasize the importance of using specific aftercare products to prolong color retention. Shampoos and conditioners designed for color-treated hair often enhance the longevity of the plum shade and help preserve its vibrancy.
- Color Depth: Users also comment on the depth and richness of the plum color after application. A deep, rich hue that doesn’t wash out quickly tends to receive higher ratings, as this indicates the dye effectively penetrates the hair shaft.
What Application Tips Should You Follow for Plum Hair Dye?
When applying plum hair dye, there are several essential tips to ensure the best results.
- Conduct a Patch Test: Always perform a patch test before applying the dye to your entire head. This will help you check for any allergic reactions or skin sensitivities to the dye, which is especially important with vibrant colors like plum.
- Choose the Right Shade: Plum hair dye comes in various shades, from deep purples to lighter berry tones. It’s crucial to select a shade that complements your skin tone and matches your desired look, as this will affect the overall outcome.
- Pre-Condition Your Hair: Before dyeing, consider conditioning your hair to ensure it’s healthy and hydrated. This can help the dye adhere better and lead to a more vibrant color, as well as reduce damage during the dyeing process.
- Use Color-Safe Shampoo: After dyeing, switch to a color-safe shampoo and conditioner to help maintain the vibrancy of your plum hair. These products are designed to be gentle and minimize color fading, keeping your hair looking fresh and rich for longer.
- Apply in Sections: When applying the dye, work in sections to ensure even coverage. Starting from the roots and moving to the tips can help you avoid missed spots and create a uniform color throughout your hair.
- Follow the Processing Time: Adhere to the recommended processing time on the dye’s instructions. Leaving the dye on for too long can lead to unwanted results, while not leaving it on long enough might not achieve the desired color intensity.
- Use Gloves: Always wear gloves when applying hair dye to protect your hands from stains and irritation. This is particularly important when working with darker shades like plum, which can leave a lasting mark on your skin.
- Consider Professional Help: If you’re unsure about dyeing your hair at home, consider seeking the help of a professional stylist. They can provide expert advice on the best shade for you and ensure an even and professional application.
What Aftercare Products Work Best with Plum Hair Dye?
After dyeing hair with plum hair dye, using the right aftercare products is crucial for maintaining color vibrancy and hair health.
- Sulfate-Free Shampoo: A sulfate-free shampoo is essential as it helps to cleanse the hair without stripping away the color. These shampoos are gentler and help to maintain the longevity of the plum shade by preventing premature fading.
- Color-Safe Conditioner: A color-safe conditioner is specifically formulated to nourish and hydrate colored hair while protecting it from damage. It helps to smooth the hair cuticle, locking in moisture and enhancing the vibrancy of the plum hue.
- Leave-In Conditioner: A leave-in conditioner provides additional moisture and protection, making it easier to detangle and style the hair. It can help to reduce frizz and maintain a soft texture, which is particularly beneficial for hair that has been chemically treated.
- Hair Mask: A deep conditioning hair mask can be used weekly to restore moisture and repair damage. It often contains ingredients like oils and proteins that help to revitalize colored hair, ensuring the plum color remains rich and vibrant.
- UV Protectant Spray: A UV protectant spray shields hair from sun damage, which can cause color fading. It creates a barrier against harmful UV rays, ensuring that your plum hair color stays as bold as possible.
- Heat Protectant: If heat styling is part of your routine, a heat protectant is crucial. It minimizes heat damage from styling tools, helping preserve the integrity of the hair and the longevity of the plum color.