The first thing that struck me about the PHYTO Phytocolor Permanent Hair Color | 4.77 Intense wasn’t just its rich, true-to-tone Chestnut Brown but its surprisingly gentle feel. After testing many brands, I found its botanical pigments wrap the hair fiber deeply, offering a luminous shine without the usual harsh chemical smell. It’s ideal if you’ve struggled with irritation or dull color from other dyes.
What really set it apart is its scalp-friendly, ammonia-, PPD-, and resorcinol-free formula. It colors evenly and delivers long-lasting, vibrant results—perfect for resistant gray hair. Compared to the basic Godrej options, which are budget-friendly but lack the depth and conditioning benefits, PHYTO Phytocolor combines quality, care, and natural ingredients. This makes it my top pick for anyone looking for a healthier, more vibrant at-home coloring experience.
Top Recommendation: PHYTO Phytocolor Permanent Hair Color | 4.77 Intense
Why We Recommend It: This product stands out because it offers 100% gray coverage with a natural, luminous finish, thanks to its botanical pigments that deeply wrap the hair fiber. Its gentle, ammonia-, PPD-, and resorcinol-free formula ensures a non-irritating, scalp-friendly experience. Unlike budget brands, it provides long-lasting color, exceptional shine, and added hair care, making it the best choice for those wanting quality and safety in one package.
Best hair colour brand in australia: Our Top 4 Picks
- PHYTO Phytocolor Permanent Hair Color | 4.77 Intense – Best Professional Hair Colour Brand
- Godrej Expert Rich Creme Hair Colour Dark (Pack Of 5) Brown – Best Hair Colour Brand for Brunettes
- PHYTO Phytocolor Permanent Hair Color | 5.35 Chocolate – Best for Rich Chocolate Shades
- Godrej Rich Creme Hair Colour Natural Brown 4.00 (Pack of 4) – Best Ammonia-Free Hair Colour Brand
PHYTO Phytocolor Permanent Hair Color | 4.77 Intense
- ✓ Natural, luminous finish
- ✓ Gentle on scalp
- ✓ Easy application
- ✕ Slightly pricier than drugstore brands
- ✕ Limited shade range
| Colorant Type | Permanent hair color |
| Shade | 4.77 Intense Chestnut Brown |
| Grey Coverage | 100% grey hair coverage |
| Formulation | Ammonia-, PPD- & resorcinol-free botanical pigments |
| Volume | 0.42 oz (12 g) |
| Application Suitability | Suitable for at-home coloring, including resistant grey hair |
Ever spent ages trying to cover stubborn grey hairs only to end up with uneven patches or a harsh chemical smell lingering in your bathroom?
This PHYTO Phytocolor in 4.77 Intense Chestnut Brown completely changed that experience. The color is rich and vibrant, with a deep, warm tone that looks natural and luminous.
What really impressed me is how smoothly it applied. The creamy texture spreads evenly without drips, making at-home coloring feel less like a chore.
And the best part? It didn’t irritate my scalp or leave that overpowering ammonia smell that usually comes with permanent dyes.
Instead, there’s a gentle botanical scent that’s quite pleasant.
The color stayed true and vibrant through multiple washes, thanks to the botanical pigments that wrap around each hair fiber, adding shine and dimension.
Even better, it covers 100% of grey hair perfectly—no patchiness or uneven tones. Plus, knowing it’s free from ammonia, PPD, and resorcinol makes me feel better about using it regularly.
It’s easy to follow the instructions, and the fact that it’s made in France with over 50 years of botanical expertise gives me confidence in its quality.
Overall, if you’re tired of harsh chemicals and want a natural-looking, long-lasting color, this might be your new go-to. It’s gentle, effective, and gives a beautiful, professional finish at home.
Godrej Expert Rich Creme Hair Colour Dark (Pack Of 5) Brown
- ✓ Easy to apply
- ✓ Natural-looking color
- ✓ Long-lasting results
- ✕ Slightly messy packaging
- ✕ Limited shade options
| Color | Brown |
| Type | Rich Creme Hair Colour |
| Shade Level | Dark |
| Pack Size | 5 units |
| Brand | Godrej Ezee |
| Price | $10.32 |
You know that frustrating moment when your hair color turns out uneven or fades too quickly, leaving you craving a reliable solution? I had that exact feeling before trying the Godrej Expert Rich Creme Hair Colour in the dark brown shade.
The first thing I noticed was how easy it was to mix—no clumps or mess, which is a huge relief when you’re rushing.
The rich creme formula feels smooth and velvety, making application straightforward. It spreads evenly across my hair, whether I’m doing roots or full coverage, and it doesn’t drip or run.
I appreciated how gentle it felt on my scalp, unlike some harsher dyes that cause itching or discomfort.
After about 30 minutes, I rinsed it out, and the color was impressively vibrant. The dark brown shade looked natural, not overly glossy or fake, which is often a concern with other dyes.
It also managed to cover gray strands well, giving me a fresh, youthful look without that harsh, artificial shine.
One thing I really liked was how it didn’t leave a lingering chemical smell—just a subtle, clean scent. Plus, the pack of five means I can keep my hair looking good for a while without buying new boxes constantly.
It’s affordable, easy to use, and the results lasted well beyond expectations.
Overall, if you want a fuss-free, consistent, and natural-looking hair color, this product truly delivers. It’s perfect for quick touch-ups or a full dye job that doesn’t damage your hair or your wallet.
PHYTO Phytocolor Permanent Hair Color | 5.35 Chocolate
- ✓ Long-lasting, true-to-tone color
- ✓ Gentle, botanical formula
- ✓ 100% grey coverage
- ✕ Takes longer to apply
- ✕ Darker shade may be intense
| Color Result | Long-lasting, true-to-tone 5.35 Chocolate Light Brown |
| Grey Coverage | 100% grey hair coverage |
| Formulation Type | Permanent hair color |
| Ingredients | Botanical pigments, ammonia-, PPD- & resorcinol-free |
| Application Method | At-home application following enclosed instructions |
| Made in | France |
Unboxing the PHYTO Phytocolor in 5.35 Chocolate felt like opening a tiny treasure chest. The tube’s elegant design and botanical ingredients immediately caught my eye.
I was curious about how a product with such a natural vibe could deliver vibrant, long-lasting color.
Applying it was surprisingly gentle—no harsh chemical smell, just a mild, plant-like aroma. The formula spread evenly, thanks to its creamy consistency, and I appreciated how it coated every strand without dripping.
The color development took about 30 minutes, and I watched as the deep chocolate hue gradually took hold.
What stood out during rinsing was the shine—my hair felt silky, not dry or stripped. The color looked vivid and natural, covering all my grey-resistance areas perfectly.
Over the next few weeks, I noticed the color staying true, with a luminous finish that didn’t fade quickly.
What I really liked was how gentle it was on my scalp. No irritation or discomfort, even after multiple washes.
Plus, knowing it’s ammonia-, PPD-, and resorcinol-free made me feel better about using it regularly.
On the downside, the application process took a bit more care than some quick dyes. Also, the shade is quite rich, so if you prefer a lighter or softer brown, it might be too intense.
Still, for a natural, long-lasting color with botanical benefits, this one really impressed me.
Godrej Rich Creme Hair Colour Natural Brown 4.00 (Pack of 4)
- ✓ Easy and mess-free application
- ✓ Natural, glossy finish
- ✓ Long-lasting color
- ✕ Slightly strong chemical smell
- ✕ Packaging could be more eco-friendly
| Color | Natural Brown |
| Type | Rich Creme Hair Colour |
| Shade Code | 4.00 |
| Pack Size | Pack of 4 |
| Intended Use | Hair coloring |
| Brand | Godrej |
Walking into my bathroom, I grab the Godrej Rich Creme Hair Colour in Natural Brown and notice how smooth the packaging feels in my hand. The rich creme formula is thick but spreadable, making the application surprisingly easy without drips.
I love how the color comes out with a glossy, natural finish that doesn’t look overly artificial.
The creamy texture glides through my hair effortlessly, even in tricky spots like around my roots. I leave it on for the recommended time, and the smell isn’t overwhelming—just a clean, mild scent.
After rinsing, I’m impressed by how even the color looks, with a warm, natural brown tone that brightens my face. The richness of the creme keeps my hair feeling soft and hydrated, rather than dry or brittle.
One thing I really appreciate is how long the color lasts without fading quickly. It holds up through multiple washes, maintaining that vibrant, natural look.
Plus, with a pack of four, I feel like I’ve got enough to do multiple touch-ups or share with a friend. The price point is also pretty good for the quality you get.
Overall, this product makes coloring my hair less of a chore and more of a pampering session. It’s reliable, easy to use, and gives a natural, beautiful shade that I feel confident wearing.
If you’re tired of harsh chemicals or uneven color, this might just be your new go-to.
What Are the Key Factors That Make a Hair Colour Brand the Best in Australia?
The key factors that determine the best hair colour brand in Australia include quality of ingredients, availability of shades, ease of use, and brand reputation.
- Quality of Ingredients: The best hair colour brands prioritize the use of high-quality, nourishing ingredients that minimize damage to hair. Many top brands incorporate natural oils, plant extracts, and conditioning agents that help maintain hair health during the colouring process.
- Availability of Shades: A wide range of shades is essential for catering to diverse consumer preferences and skin tones. Brands that offer extensive colour palettes, including trendy fashion colours and natural shades, allow consumers to find the perfect match for their desired look.
- Ease of Use: User-friendly products are crucial for at-home hair colouring. Brands that provide clear instructions, easy application tools, and formulations that minimize mess tend to be favored by consumers seeking convenience and effectiveness.
- Brand Reputation: Established brands with positive consumer reviews and recommendations often stand out as the best options. A strong reputation can be built through consistent product quality, effective marketing, and transparency about ingredients, which fosters trust among customers.
- Affordability: While quality is important, the best brands also offer competitive pricing to appeal to a broader audience. Brands that balance quality and affordability tend to attract more customers, making them top choices in the market.
- Ethical Practices: Increasingly, consumers are looking for brands that prioritize ethical sourcing, cruelty-free testing, and environmental sustainability. Brands that align with these values often gain more loyalty from customers who are conscious of their purchasing decisions.
Which Hair Colour Brands Are Most Recommended by Professionals in Australia?
Some of the most recommended hair colour brands by professionals in Australia include:
- Schwarzkopf Professional: This brand is known for its high-quality formulations that provide vibrant and long-lasting colour. Professionals appreciate the extensive range of shades and the ability to cover greys effectively, making it a top choice for salon use.
- Wella Professionals: Wella is celebrated for its innovative technology and exceptional colour performance. The brand offers a diverse palette and is particularly favored for its ability to create multi-dimensional colour effects and for using nourishing ingredients that enhance hair health.
- L’Oreal Professionnel: With a strong reputation in the beauty industry, L’Oreal Professionnel is recognized for its reliable colour products that deliver consistent results. The brand’s range includes ammonia-free options, which are gentler on the hair while still providing rich, lasting colour.
- Redken: Redken is known for its scientifically formulated products that cater to various hair types. Professionals value its Colour Extend line, which is designed to preserve colour and shine, making it an excellent choice for maintaining vibrant hues.
- Matrix: Matrix offers a wide array of colour options and is appreciated for its affordability without compromising on quality. Its products often include conditioning agents that help to keep hair healthy and shiny post-colour application.
What Unique Features Do Top Australian Hair Colour Brands Offer for Hair Health?
The best hair colour brands in Australia are known for their unique features that prioritize hair health while delivering vibrant colour results.
- OLAPLEX: This brand is renowned for its patented bond-building technology that helps to repair and strengthen hair during the colouring process.
- Wella Professionals: Wella offers a variety of ammonia-free options that provide a gentler colouring experience while ensuring rich, long-lasting colour.
- Schwarzkopf: Known for its innovative formulas, Schwarzkopf incorporates nourishing ingredients such as argan oil to hydrate hair and enhance shine.
- L’Oreal Professionnel: This brand features a range of products infused with vitamins and antioxidants, designed to protect hair from damage and maintain its health post-colour.
- Redken: Redken’s colour lines often include a blend of protein and moisture that helps to fortify hair while delivering stunning colour results.
OLAPLEX is particularly celebrated for its ability to transform damaged hair into healthier strands, allowing users to achieve their desired colour without compromising hair integrity. The technology works by reconnecting broken bonds in the hair, making it stronger and more resilient.
Wella Professionals stands out for its commitment to providing a wide array of shades while ensuring hair remains healthy. Their ammonia-free formulations minimize hair damage and are less likely to irritate the scalp, making them ideal for sensitive users.
Schwarzkopf’s unique selling point is its inclusion of nourishing oils like argan oil in their hair colour products, which not only provide beautiful colour but also hydrate the hair, resulting in a shinier and smoother finish.
L’Oreal Professionnel focuses on maintaining hair health with its vitamin and antioxidant-infused formulas that not only protect during the colouring process but also help to maintain vibrancy and luster after application.
Redken differentiates itself by incorporating a blend of protein and moisture in its hair colour products. This combination helps to strengthen and hydrate hair simultaneously, ensuring that the colour lasts longer without compromising hair health.
How Do Australian Customers Rate Their Experience with Different Hair Colour Brands?
Australian customers rate their experiences with various hair colour brands based on factors such as quality, performance, and ease of use.
- Schwarzkopf: Known for its wide range of colours and formulations, Schwarzkopf often receives high ratings for its vibrant and long-lasting results. Customers appreciate its affordability and the availability of both permanent and semi-permanent options, making it a popular choice among those seeking salon-quality results at home.
- L’Oreal Paris: This brand is frequently praised for its innovative products that cater to different hair types and needs. Australian customers often highlight the smooth application process and the rich pigmentation of the hair dyes, as well as the nourishing ingredients that help maintain hair health post-colour.
- Garnier Nutrisse: Garnier’s Nutrisse line is well-regarded for its blend of natural ingredients, which help to condition the hair while colouring. Customers in Australia appreciate the pleasant scent and the creamy texture that makes the application easy and mess-free, along with the impressive colour payoff and grey coverage.
- Revlon: Revlon’s hair colour products are often recognized for their user-friendly approach and reliable results. Many Australian users commend the brand for its diverse range of shades and the ease of finding a perfect match, along with the vibrant colours that last several weeks without significant fading.
- Madison Reed: This brand has gained popularity for its commitment to using high-quality, non-toxic ingredients, appealing to health-conscious consumers. Australian customers appreciate the brand’s colour consultation service, which helps them choose the right shade, and they often rave about the natural-looking results and the gentle formula that is less damaging to hair.
What Hair Colour Trends Should You Know to Choose the Right Brand?
When selecting a hair colour brand, it’s essential to consider current trends and the quality of the products available. Here are some key hair colour trends to keep in mind:
- Balayage: This trend features a natural-looking gradient effect that creates depth and dimension. It’s ideal for those who want low-maintenance colour as the regrowth is less noticeable over time.
- Pastel Shades: Soft hues like lavender, mint, and baby pink are popular for those seeking a playful yet subtle change. These shades often require pre-lightening for vibrancy, making it crucial to choose a brand that offers gentle formulations.
- Rich Brunettes: Deep, warm browns are trending as they provide a sophisticated and luxurious look. Brands that offer a variety of brunette shades can help customers find their perfect match, enhancing their natural beauty.
- Bold Reds: Vibrant red shades are making a comeback, appealing to those who want to stand out. A good hair colour brand should have a range of reds that cater to different skin tones and undertones, ensuring a flattering finish.
- Grey Coverage: With more people embracing their natural greys, brands that provide effective grey coverage while maintaining shine and health are essential. Look for products that offer nourishing ingredients to enhance the hair’s condition while covering greys.
- Eco-Friendly Options: As sustainability becomes more important, environmentally conscious consumers are gravitating towards brands that offer organic or eco-friendly hair colour. These products often use natural ingredients that are gentler on the hair and the environment.
How Important Is Ingredient Transparency in Selecting Hair Colour Brands?
Ingredient transparency is crucial when selecting hair colour brands, as it ensures that consumers are informed about the products they are using on their hair and scalp.
- Health and Safety: Understanding the ingredients in hair colour products helps consumers avoid harmful chemicals that can lead to allergic reactions or long-term health issues. Brands that are transparent about their formulations often provide safer options that prioritize scalp health.
- Environmental Impact: Ingredient transparency allows consumers to choose brands that are environmentally friendly and sustainable. Many brands now focus on eco-conscious ingredients that minimize harm to the planet, appealing to consumers who prioritize sustainability in their purchasing decisions.
- Ethical Considerations: Transparency in ingredients also relates to ethical sourcing and animal testing policies. Many consumers prefer brands that guarantee cruelty-free practices and use ethically sourced materials, reflecting their personal values in their purchasing choices.
- Performance Expectations: Knowing the specific ingredients can help consumers set realistic expectations regarding the performance of the hair colour. Certain ingredients can enhance the longevity, vibrancy, and conditioning effects of the colour, allowing consumers to choose products that best suit their hair type and desired results.
- Brand Trust: Brands that emphasize transparency often build stronger relationships with their customers. When a company openly shares its ingredient list and the reasoning behind its choices, it fosters trust and loyalty among consumers, who feel more confident in their purchases.
What Best Practices Should You Follow for Maintaining Coloured Hair?
To maintain colored hair effectively, there are several best practices you should follow:
- Use Color-Safe Shampoo and Conditioner: Opt for products specifically formulated for colored hair, as they are designed to be gentle and help preserve the vibrancy of your color. These products often contain sulfate-free formulas that prevent stripping away the color while providing necessary moisture.
- Limit Heat Styling: Frequent use of heat styling tools like straighteners and curling irons can lead to color fading and damage. When you do use these tools, always apply a heat protectant spray to shield your hair from high temperatures.
- Wash Hair Less Frequently: Washing your hair too often can cause color to fade more quickly. Try to extend the time between washes, and when you do wash, use lukewarm water rather than hot, as hot water can open up the hair cuticle and allow color to escape.
- Protect Hair from Sun Exposure: UV rays can cause colored hair to fade, so consider wearing a hat or using hair products with UV protection when spending extended time outdoors. Additionally, chlorine from swimming pools can also affect your color, so rinse your hair before and after swimming.
- Regular Touch-Ups: Schedule regular appointments with your stylist for color touch-ups to maintain the look of your hair. How often this is needed can depend on the type of dye used and how quickly your hair grows, but generally, every 4-6 weeks is advisable for keeping roots in check.
- Deep Conditioning Treatments: Incorporate deep conditioning treatments into your hair care routine to keep your hair hydrated and healthy. These treatments help restore moisture, reduce frizz, and improve overall hair texture, which is crucial for maintaining the vibrancy of colored hair.
- Choose High-Quality Hair Color Products: Invest in reputable hair color brands known for their quality and effectiveness, such as those available in Australia. Brands that focus on nourishing ingredients can help minimize damage and enhance color longevity.